Dave Nixon

Data Analytics Solutions Executive, Teradata
Working as a digital agency executive for the past 25-years in brand, retail and digital agencies, I get the pleasure of driving customer and shopper business results for my clients in the retail sector. My professional experience runs from sales to delivery. From producing, to leading, to generating revenue and now for serving my team members, my clients and the community that supports us all. Specialties: Executive Leadership, Thought Leadership, Business Development, Strategy and Brand Management, Client Relationship Management, Team Building and Mentoring Expertise: Graphic and Environmental Design, Digital Technology, Strategy, IT Services and Consulting
  • Posted on: 12/06/2018

    What is the dollar value of trust?

    If you don't know them, you can't delight them. If you misstep, it doesn't take long for them to find someone else who will provide a better CX. This is not the day and age to guess and assume. Better get it right. It starts with seeing the shopper, then making intelligent decisions on what you know, and acting on that intelligence in a timely, relevant and appropriate way. Miss one component of that process and you will see the loss in trust.
  • Posted on: 11/02/2018

    Walmart reimagines its big boxes as town centers

    This concept could work for the new demographic that Walmart seems to be targeting with their digital transformation. The key to success on any level will be the laser focus on location, supporting activities and experience that is designed for a specific targeted demographic. If they try to make this concept fly as a "one format to appease them all" it will likely fail. My fear is that this is such a dramatic shift in their traditional retail model that the core shopper may not adapt fast enough to make this successful. I have personally lived through the process of a concept like this in my previous life and the pivot was so great that the core customer or the new shopper "got it" as they tried to appeal to two different demographics in one concept.
  • Posted on: 11/01/2018

    Will Albertsons have robots filling online grocery orders in its stores?

    It can succeed, IF -- they do not pull from existing store inventory and the physical in-store experience is not affected. These are two different models with some overlap. e-commerce and physical. Layering in e-commerce that pulls from current store inventory causes major OOS headaches and has proven to be a negative factor for retailers. Second, the current store layouts and planning were not designed for micro-fulfillment centers and therefore creates a negative experience. Figure those two aspects out and this idea will work!
  • Posted on: 10/31/2018

    Will Goodyear roll over rivals with new Millennial-friendly showroom concept?

    A great first step toward reinvention for a tired category BUT, how about Goodyear extends this into a mobile concept at the point of need, like a rolling virtual showroom? Then when they find a vehicle with a flat or are alerted to a need (great app option) they can define what tires or sizes are needed, alert a distribution center and have the specific tires delivered to the "scene" and put them on in the field without a physical retail concept that many folks only visit out of necessity? If the Goodyear rolling service vehicles also did basic roadside maintenance you'd get even greater brand adoption. A radical change in this category is needed.
  • Posted on: 10/11/2018

    Re:Store concept mixes co-work and co-retail

    I can see this succeeding on a smaller scale if you flipped the emphasis of the two. Adding in more retail to a model like WeWork than the other way around. Sort of like an enhanced and extended product vending option to the workplace model. I cannot see working where people shop. Recreate the "store within a store" concept to a "store within a workplace" and this could yield some small incremental revenue gains. As this concept is defined, it reeks of desperation to me.
  • Posted on: 10/08/2018

    Giant Food expects big things from a new, mini-grocery store concept

    For those who have limited time and are simply replenishing, this concept has a high chance of success. This is a very good future direction for many retailers. But it will need to rely on very tightly analyzed product assortment data to ensure the smaller footprint is productive. Also shouldn't they have called it "Giant Jr. Foods?"
  • Posted on: 10/02/2018

    Why do retailers practically ignore existing customers to go after new ones?

    Many retailers lack the ability to target the "most valuable customers" due to the disparity in data, descriptive analytics and limited ability to hypertarget those customers with relevant offers and promotions to retain them as loyal customers. It's easier to throw general promotions at the masses than to target those that retailers feel they have already "won." Short-term thinking, I assure you. Retailers need to learn to measure advocacy versus simple loyalty and repeat transactions.
  • Posted on: 09/20/2018

    Would you believe older men with lower incomes are the new drivers of online sales growth?

    If this segment is identified as a growth opportunity then YES, they should target these new shoppers. But retailers will need the capability to engage these folks at a personalized level versus this more general segment level. Then they have a much better chance of driving additional revenue with this new insight into this new buying demographic.
  • Posted on: 08/22/2018

    Top reasons consumer data quality is failing retailers

    The focus should no longer be on scale, it should be on high quality, high integrity targeted data. If you have a smaller total spend for less data that is "dirty" anyway, then you can apply that savings to buying a smaller more focused but better quality data. Of course, nothing beats having more and better quality first party data. That investment should be the prioritized investment over any purchase.
  • Posted on: 08/16/2018

    Gallup poll says consumers prefer to shop for their own groceries

    This isn't any sort of death knell for any of these BOPIS or e-commerce initiatives, it simply proves there need to be multiple acquisition channels as we once believed through a comprehensive CX (dare I say true "omnichannel") approach. As a brand, you have to provide relevant channels for better engagement in whatever method your shoppers or customers choose to buy from you. This data proves that we still need physical stores and retailers should be very careful about moving too far into a "digital only" strategy.
  • Posted on: 08/08/2018

    Can retail compete for computer science graduates?

    A selling point for CS grads to consider retail over Silicon Valley? Do you want to be one of many in the depths of a VERY competitive company that Silicon Valley offers or leading change where it is needed, working on very complex and difficult needs around consumer behavior? Want to make a difference and get noticed or simply have the name on your resume?
  • Posted on: 07/30/2018

    Study: Online retailers losing billions in sales to out-of-stocks

    Much of the disparity I have found is the additional stress new models are putting on old systems and processes. If click and collect platforms are not connected to physical store inventory, in real time, then you always run the risk of the product not being available when the picker goes to select the item. Better forecasting and demand management capabilities (including new data models) must be developed for this new "phygital" economy.
  • Posted on: 07/24/2018

    Kellogg urges retailers to cater to ‘brick & order’ shoppers

    Brands like Kellogg's need to help grocers with the "loss of discovery" that happens from a digital experience and the BOPIS model by more than simply marketing. Without the physical aspects of shopping (visual, taste, smells, sounds, etc.) we miss some additional revenue opportunities that the store can bring. They can assist with the sense of discovery by offering special offerings for click and collect shoppers for things like special recipes, ingredient "mashups" that their products could be used for, and overall curated content available to those digital shoppers. Then extend the experience from the digital to the physical when that particular shopper arrives (this will take a physical store "rethink" at the point of pickup) and has access to even more curated content specific to them.
  • Posted on: 07/23/2018

    How should specialty retail respond to Amazon’s apparel push?

    There is nothing unique about the challenges Amazon is putting on the fashion category ... it's the same challenge for most of their categories. SCALE and transactional EASE. But if you are a fashion brand you will still be successful at the one thing Amazon cannot compete on currently. EXPERIENCE. Fashion is a deeply personal buying experience, and retailers who cater to those shoppers for products that they cannot easily buy online (leggings and T-Shirts, for instance) can still compete against Amazon. It will put some stress onto fashion retailers for making better product assortment decisions over and above simple store demographics and merchandising. They will have to consider the "Amazon Affect" of certain commodity items now.
  • Posted on: 07/11/2018

    Will lockers transform Home Depot’s BOPIS operations?

    This will certainly help with the experience for click and collect customers since the store's design is not yet optimized for this model, but it will create an even bigger opportunity for the rapidly growing fraud and theft associated with the BOPIS model. People that buy with stolen credit cards or numbers and are able to pick up the products with very little engagement with the retailer. This is a growing area of concern for retailers with a click and collect model. They will need to solve this, very soon, for their locker style pick up model to be fully successful.

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