PROFILE

Dave Nixon

Data Analytics Solutions Executive, Teradata
Working as a digital agency executive for the past 25-years in brand, retail and digital agencies, I get the pleasure of driving customer and shopper business results for my clients in the retail sector. My professional experience runs from sales to delivery. From producing, to leading, to generating revenue and now for serving my team members, my clients and the community that supports us all. Specialties: Executive Leadership, Thought Leadership, Business Development, Strategy and Brand Management, Client Relationship Management, Team Building and Mentoring Expertise: Graphic and Environmental Design, Digital Technology, Strategy, IT Services and Consulting
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  • Posted on: 01/28/2019

    What do shoppers really want? Do retailers have a clue?

    "Eighty percent of consumers do not feel they are provided with a personalized shopping experience both in-store and online. More than half (58 percent) of consumers are uncomfortable with the way stores use technology to improve personalization in their shopping experience and almost half (45 percent) reported negative emotions when they receive personalized offers online." You can't have both. You either allow retailers to gather, analyze and predict behaviors/preferences for personalization or you go back to an anonymous shopping experience. Pick one. Brands CAN do a better job of personalizing and optimizing the store experience and they will HAVE to, to survive. But we poured all of our efforts into digital and e-commerce and now we have to apply the same transformation to physical. NFC, Captive Networks, and AI can augment the in-store experience but it needs to be tied back to digital shopper profiles that become richer and smarter as time goes on. Then personalization can get better for in-store experiences when data becomes the "connective tissue" between online and offline. But only then. The common ground is the shopper profile informed by all touchpoints.
  • Posted on: 01/22/2019

    Tech lets shoppers say ‘Optimize Me’ when ordering groceries

    This will certainly "optimize" the shopping trip and goes further in blending discovery with replenishment but doesn't go far enough to address the issue of an e-commerce model being layered on top of a traditional model. BOPIS "pickers" compete for inventory against physical shoppers leaving many retail stores with out-of-stock issues. The supply chain and demand planning of aging store systems still cannot forecast well enough to accommodate. The miss on the experience will still be item replacement or OOS when they go to pick up their items, or worse when they get home.
  • Posted on: 01/03/2019

    Will smart shelves work for Hannaford and its customers?

    The benefits retailers will see are twofold. One, more informed decisions at the time of purchase (discounts and product info) which will drive a percentage of uplift, but second, the ability for a retailer to have one more personalization touchpoint using near-field technology. Make the content on the displays relevant to the specific shopper and you bridge the gap from anonymous store shopping to personalized store experience.
  • Posted on: 12/06/2018

    What is the dollar value of trust?

    If you don't know them, you can't delight them. If you misstep, it doesn't take long for them to find someone else who will provide a better CX. This is not the day and age to guess and assume. Better get it right. It starts with seeing the shopper, then making intelligent decisions on what you know, and acting on that intelligence in a timely, relevant and appropriate way. Miss one component of that process and you will see the loss in trust.
  • Posted on: 11/02/2018

    Walmart reimagines its big boxes as town centers

    This concept could work for the new demographic that Walmart seems to be targeting with their digital transformation. The key to success on any level will be the laser focus on location, supporting activities and experience that is designed for a specific targeted demographic. If they try to make this concept fly as a "one format to appease them all" it will likely fail. My fear is that this is such a dramatic shift in their traditional retail model that the core shopper may not adapt fast enough to make this successful. I have personally lived through the process of a concept like this in my previous life and the pivot was so great that the core customer or the new shopper "got it" as they tried to appeal to two different demographics in one concept.
  • Posted on: 11/01/2018

    Will Albertsons have robots filling online grocery orders in its stores?

    It can succeed, IF -- they do not pull from existing store inventory and the physical in-store experience is not affected. These are two different models with some overlap. e-commerce and physical. Layering in e-commerce that pulls from current store inventory causes major OOS headaches and has proven to be a negative factor for retailers. Second, the current store layouts and planning were not designed for micro-fulfillment centers and therefore creates a negative experience. Figure those two aspects out and this idea will work!
  • Posted on: 10/31/2018

    Will Goodyear roll over rivals with new Millennial-friendly showroom concept?


    A great first step toward reinvention for a tired category BUT, how about Goodyear extends this into a mobile concept at the point of need, like a rolling virtual showroom? Then when they find a vehicle with a flat or are alerted to a need (great app option) they can define what tires or sizes are needed, alert a distribution center and have the specific tires delivered to the "scene" and put them on in the field without a physical retail concept that many folks only visit out of necessity? If the Goodyear rolling service vehicles also did basic roadside maintenance you'd get even greater brand adoption. A radical change in this category is needed.
  • Posted on: 10/11/2018

    Re:Store concept mixes co-work and co-retail

    I can see this succeeding on a smaller scale if you flipped the emphasis of the two. Adding in more retail to a model like WeWork than the other way around. Sort of like an enhanced and extended product vending option to the workplace model. I cannot see working where people shop. Recreate the "store within a store" concept to a "store within a workplace" and this could yield some small incremental revenue gains. As this concept is defined, it reeks of desperation to me.
  • Posted on: 10/08/2018

    Giant Food expects big things from a new, mini-grocery store concept

    For those who have limited time and are simply replenishing, this concept has a high chance of success. This is a very good future direction for many retailers. But it will need to rely on very tightly analyzed product assortment data to ensure the smaller footprint is productive. Also shouldn't they have called it "Giant Jr. Foods?"
  • Posted on: 10/02/2018

    Why do retailers practically ignore existing customers to go after new ones?

    Many retailers lack the ability to target the "most valuable customers" due to the disparity in data, descriptive analytics and limited ability to hypertarget those customers with relevant offers and promotions to retain them as loyal customers. It's easier to throw general promotions at the masses than to target those that retailers feel they have already "won." Short-term thinking, I assure you. Retailers need to learn to measure advocacy versus simple loyalty and repeat transactions.
  • Posted on: 09/20/2018

    Would you believe older men with lower incomes are the new drivers of online sales growth?

    If this segment is identified as a growth opportunity then YES, they should target these new shoppers. But retailers will need the capability to engage these folks at a personalized level versus this more general segment level. Then they have a much better chance of driving additional revenue with this new insight into this new buying demographic.
  • Posted on: 08/22/2018

    Top reasons consumer data quality is failing retailers

    The focus should no longer be on scale, it should be on high quality, high integrity targeted data. If you have a smaller total spend for less data that is "dirty" anyway, then you can apply that savings to buying a smaller more focused but better quality data. Of course, nothing beats having more and better quality first party data. That investment should be the prioritized investment over any purchase.
  • Posted on: 08/16/2018

    Gallup poll says consumers prefer to shop for their own groceries

    This isn't any sort of death knell for any of these BOPIS or e-commerce initiatives, it simply proves there need to be multiple acquisition channels as we once believed through a comprehensive CX (dare I say true "omnichannel") approach. As a brand, you have to provide relevant channels for better engagement in whatever method your shoppers or customers choose to buy from you. This data proves that we still need physical stores and retailers should be very careful about moving too far into a "digital only" strategy.
  • Posted on: 08/08/2018

    Can retail compete for computer science graduates?

    A selling point for CS grads to consider retail over Silicon Valley? Do you want to be one of many in the depths of a VERY competitive company that Silicon Valley offers or leading change where it is needed, working on very complex and difficult needs around consumer behavior? Want to make a difference and get noticed or simply have the name on your resume?
  • Posted on: 07/30/2018

    Study: Online retailers losing billions in sales to out-of-stocks

    Much of the disparity I have found is the additional stress new models are putting on old systems and processes. If click and collect platforms are not connected to physical store inventory, in real time, then you always run the risk of the product not being available when the picker goes to select the item. Better forecasting and demand management capabilities (including new data models) must be developed for this new "phygital" economy.

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