PROFILE

Dave Bruno

Director, Retail Market Insights, Aptos
With over 25 years of experience in retail technology, Dave supports Aptos with brand development, corporate messaging, and product marketing. His deep resume includes widely varying experiences helping bring retail technology to market at GERS, Escalate Retail, RedPrairie, JDA and Epicor. Dave is a frequent speaker at industry events and is highly regarded for his ability to identify emerging technology trends that will impact the retail model. He has worked with many of the world’s leading retailers, and he is an accomplished marketer, having won numerous awards for his content marketing programs and campaigns. He is a member of the advisory board for DemandGen Report, and the executive producer of the CommerceofCaring podcast series. Dave is also a regular contributor to EngagingCustomersDifferently.com
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  • Posted on: 06/11/2021

    How do retailers and brands overcome consumers’ ‘green’ skepticism?

    Communication is the key to building trust in any relationship, and apparel retail is no exception. I would take a page from Whole Foods' playbook and put signs inside the store indicating the green credentials of your assortments. I would also display tangible evidence of any green efforts inside the store, as H&M does with their responsible garment recycling boxes. Making it clear where you stand and providing visible evidence of your commitment to the cause will restore trust and confidence.
  • Posted on: 06/11/2021

    What distinguished e-commerce winners and losers during the pandemic?

    Stores - and store associates - were retail's winners during the pandemic. Almost overnight, stores became fulfillment centers and providers of contactless pickup services. Frustrated online shoppers, facing long delivery times and inventory shortages, turned to their local stores for safe, speedy and convenient options -- and the stores delivered.
  • Posted on: 06/11/2021

    Retailers expected to ace the back-to-school sales test

    Wach for apparel categories for adults and kids to jump in the coming weeks. Parents that can afford it will overindulge kids that will be back to school for the first time in a while, and as the kids get back in school, parents will be able to go back to the office. And their wardrobes will need a refresh as well, after a year in athleisurewear.
  • Posted on: 06/10/2021

    GameStop’s digital transformation to be led by former Amazonians

    I am excited to see how the new hires extend and expand upon Mr. Cohen's vision. There is so much opportunity in this market, and if they can pivot effectively, GameStop is very well positioned to capitalize on those opportunities.
  • Posted on: 06/10/2021

    Will grocery basket sizes be cut down to their former size?

    I suspect that basket sizes will trend downward as people return to work in offices and more people eat out more often. However retailers can affect these trends (sorry if this sounds self-serving, but it's just true, I swear!) with personalized promotions that influence related items, impulse items, etc. to increase basket size.
  • Posted on: 06/10/2021

    Will retail achieve double-digit sales growth this year?

    As Robert De Niro once said to the recently passed Charles Grodin in Midnight Run: "I got two words for you." the two words in the movie are not suitable for publication here, but the two words here are inflation and supply. In the short term, labor and product supply issues will inhibit our ability to achieve double-digit growth, and in the longer term inflation is looming. I just don't know if we are really prepared for how consumers will react to double-digit inflation, should it get to that point. I hope it doesn't get too bad, but if it does, we haven't been through high inflation in decades, and shoppers are still recovering from the shockwaves of the past year. I wouldn't be surprised to see them hunker down and save if inflation gets too scary.
  • Posted on: 06/09/2021

    Membership gets you 24/7 access at new grocery store

    This hybrid "high touch or no touch" model is a fantastic way to maximize investment in real estate and - more importantly - to give customers the flexibility to shop in a manner that is most appropriate for each journey. I love this.
  • Posted on: 06/09/2021

    Is now a good time for retailers to open new stores?

    I am extremely bullish on the store right now. The omnichannel, connected store is absolutely our best weapon against the online giants, and I would be bullish whether real estate was cheap or not. It's time to go all-in on the store as the centerpiece of both the brand and the omnichannel experience.
  • Posted on: 06/08/2021

    Will prescription med discounts help Walmart+ gain ground on Amazon Prime?

    Another brilliant, "on-the-offense" move by Walmart. Well played, indeed.
  • Posted on: 06/08/2021

    How fast can stores fill curbside pickup orders?

    My gut tells me that stores should do anything they can to ensure pickups are ready within two hours, and that the pickup process is extremely easy and timely. Store pickups of any kind - whether inside or at the curb - are one of the most effective weapons we have against Amazon. As such, I feel like we need to exploit this opportunity any way we can, even at the risk of reducing margins a bit to account for the staff required for curbside deliveries. In a shocking twist of fate, I firmly believe the store is the future!
  • Posted on: 06/02/2021

    Do consumers have a gender preference when it comes to brand names?

    Hmmm. This feels a little bit like a "chicken or egg" situation. The brands listed in Tom's article (Coca-Cola, Nike, IKEA, Disney, etc.) are all well-established brands that have spent a fortune carefully crafting and nurturing those brands. I have admittedly not read the research beyond Tom's excerpts, but it seems that while there may be a correlation between feminine names and brand affinity, I certainly don't see causation.
  • Posted on: 06/02/2021

    Albertsons takes first baby step towards an electric truck fleet

    Adding EV trucks is yet another positive move by Albertsons in their quest for greater environmental stewardship. I applaud the EV investment today and I expect more major retailers will follow tomorrow as costs keep coming down, vehicle range keeps going up, and consumers keep applying pressure for greener supply chains.
  • Posted on: 05/26/2021

    Do micro distribution points (AKA stores) give Petco an edge over Chewy and Amazon?

    The Petco story is yet another example of why stores represent such a competitive advantage over the online-only giants. And also yet another reason why comp store sales is an almost irrelevant metric...
  • Posted on: 05/20/2021

    Can Wayfair fend off the bigger guys?

    Predicting how long the home improvement boom will last is tough. However I do think the current real estate bubble has to burst at some point, inflation is looming, and I am not sure the "spruce up the home for entertaining" trend has a long shelf life. None of those opinions bode well for the home goods category, so color me cautious. However I do think Wayfair has a differentiated brand position, and if they continue to be the highly effective marketers they have been for the past few years, I do think they can fend off big boxes to maintain their share of the market, whether that market shrinks or grows.
  • Posted on: 05/14/2021

    Should retailers continue to require associates and customers to wear masks?

    The CDC did us absolutely no favors with this new mask guidance. I don't understand why they felt the need to rush this decision, and in doing so they have put store teams in a very difficult position. Many people, regardless of vaccination status, will immediately abandon their masks, and local laws and store policies will become extremely difficult to enforce in light of the national CDC guidance. I would strongly encourage retailers to require store associates to continue wearing their masks and to maintain mask policies for customers, even if enforcement will now become more challenging.

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