Christopher P. Ramey

President, Affluent Insights & The Home Trust International

Chris Ramey is a high sought-after professional speaker and consultant.  He is the most quoted executive in the luxury segment.  Ramey is also president of The Home Trust International, a technology firm/marketing platform that connects the finest resources for the home with high net worth individuals.  Ramey ensures his clients penetrate the luxury and premium markets.

Ramey is:

  • Former president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach. a marketing collaborative and think-tank for luxury brands.
  • Past-president of International Design Guild, a ~100 showroom chain of decorative floor coverings and
  • Past-president and founder of Savvi Formalwear, a ~260 store chain of men’s formalwear and apparel.

He writes the Ramey Retail Report as well as a column for Hearst Publication’s Floor Covering Weekly titled “Strategic Insights.”  Ramey has earned the “Leader – Top 5%” appellation from Gerson-Lehrman Group for his work with private equity firms.

Ramey and his wife are originally from Pittsburgh, Pennsylvania and they reside in Boca Raton, Florida.  You may reach Chris at or 561.876.8077.

Chris Ramey is the most quoted authority in the luxury segment. He specializes in helping service and product providers penetrate the luxury and affluent categories. Ramey is a highly sought-after speaker and member of National Speakers Association. He is also president of The Home Trust International, a network orchestrator connecting high net worth individuals with the finest luxury home product and service providers. Members of The Home Trust International are the finest in design and shelter and they total over 300 doors in ~15 countries. Chris’ list of clients include many of the world’s most iconic luxury brands ranging from The Ritz-Carlton, Ferretti Yachts, Bentley and Lamborghini to Mandarin Oriental, Four Seasons, Silverseas and many dozens more. Ramey, along with sitting on the ‘Brain Trust Panel,’ writes a column for Hearst Business Publications. He has earned the “Leadership–Top 5%” appellation from Gerson-Lehrman for his work with private equity firms investing in home furnishings and luxury. Ramey’s experience includes past president of The Luxury Marketing Council Miami and Palm Beach. He is also the former president of International Design Guild, the largest group of independent decorative floor covering showrooms. Ramey is also the former president and founder of Savvi Formalwear, the largest group of independent men's apparel stores.
  • Posted on: 03/31/2019

    Do furniture retailers need a new approach in the digital age?

    Furniture as a category has been dumbed-down to the point that most consumers do not think of it as an investment. High end furniture brands are losing sales because consumers don't value the product category -- alas there are few well-known consumer brands. The rug industry is experiencing the same. In the past, affluent consumers would only consider a hand-knotted wool heirloom. There are many hurdles in selling furniture online. Delivery is challenging when the truck driver expects the customer to use their fork lift to get the sofa off the truck. Add to that the cost of shipping. Even the hassles of getting a sofa inside the house is a risk. Customers expect comfort. But that requires sitting on the sofa before ordering it. Brick & mortar furniture retailers have a substantial advantage over online retailers. But they have to aggressively compete – and I don’t see that happening.
  • Posted on: 03/31/2019

    Are smartphones too personal for work?

    No retail salesperson should ever look at their cell phone while on the sales floor.
  • Posted on: 03/31/2019

    Is there anything special about specialty retail?

    Too many specialty retailers are laggards when it comes to anything technology or consumer behavior driven. They tend to be product focused rather than consumer centric. They are often oblivious to the online disruption or evolution of marketing technology. They don’t know about the customer who never walks in their door. They see only what’s immediately in front of them from their knowledge of what’s behind them. Mom & pop shops with limited costs of business will do fine. But specialty chains without their ear to the ground are going to get run over by the train approaching from the other direction.
  • Posted on: 03/31/2019

    Wayfair takes a bigger step into brick and mortar retailing

    Wayfair has to find a way to become profitable. Their acquisition costs are absurdly high. The store in Natick will be a laboratory; but not the road map. One store or even 50 stores won’t solve the problems of a retailer who's margins don't cover their advertising costs.
  • Posted on: 03/31/2019

    Who will win the Sephora vs. Ulta beauty competition?

    Never bet against LVMH. They have too many cards in their pocket.
  • Posted on: 03/31/2019

    Can baristas keep up with their robotic challengers?

    Robotic baristas are an entertaining fad. While human baristas are generally too busy to create a relationship or reinforce the brand DNA. Both are equally capable of replicating the recipe of a passion product that is purchased often. So it comes down to taste – not the delivery mechanism. I’ll put-up with anything if the coffee tastes better. My guess is most coffee drinkers are the same way.
  • Posted on: 03/31/2019

    Will brands shine in a new online platform for shopping outlets?

    Simon is a substantial stakeholder in their lessee’s survival. They understand the market is moving online. They should do whatever is possible to earn credit for their client’s sales. This particular strategy is an easy long-shot they have to take. It will lead to other opportunities to help save their lessees – and their own real estate investments.
  • Posted on: 03/31/2019

    Has wearable tech already gone out of style?

    Wearable technology has to be in-fashion in order for it to go out of fashion. When the right product comes along it will be a hit. It’s yet to be created.
  • Posted on: 03/11/2019

    The rise of the chief artificial intelligence officer

    The term I see is "Marketing Technologist," that technology (including AI) is every C-level executive’s responsibility. Each retailer’s culture is unique and shifts with the expertise of the current CEO. Some companies are sales driven, some are marketing driven and some are accounting driven. In the near future, we’ll add "AI driven" to the mix.
  • Posted on: 03/11/2019

    Will Costco’s new $15 minimum wage hurt or benefit the chain?

    Kudos to Costco for managing their business in such a way they can afford to pay their first class retail employees more. It helps when your sales per employee is high, and you provide zero to no service. I have difficulty comparing Costco against competitors. Wait, they have no competitors. My guess is the number of individuals with both a Sam’s Club membership and a Costco membership is low. Secondly, Costco has almost no service. You buy the size of the steaks already cut or go to Kroger; same for every product. The only reason an employee may be on the sales floor is because they’re stocking the floor. Or they work for a manufacturer who wants you to try and buy their product. I’m Costco fan. But, it’s a different business model and difficult to compare against most other retailers.
  • Posted on: 01/08/2019

    The new boss is different than the old boss at Starbucks

    Vision may change, but stockholders and their expectations remain the same. Ultimately the responsibility is the same: increase profitability. This is a task more difficult for a mature company versus a growth company. Starbucks is moving from a visionary to a tactician. In retrospect we’ll see that as a good move.
  • Posted on: 12/27/2018

    What are the takeaways from the best holiday season in six years?

    The most important trend this year reinforced last year’s takeaway: every retailer competes online first. 2019 will be the year of accelerating online marketing presence.
  • Posted on: 12/03/2018

    Payless scores with mock-up luxury shop

    People don't buy what you think you're selling. How much more proof do we need to demonstrate that it's not about the product? We all know the environment elevates the product. So why should we be surprised when merchandising is effective? Suave and one of the fast food pizza restaurants have done similar stunts. It's fun because we can laugh at ourselves. Kudos to those who participated and bravo to Payless Shoes.
  • Posted on: 09/26/2018

    What’s Dunkin’ without Donuts in its name?

    Donuts will increasingly decrease as a part of their total revenue. The term had to go. Management has a new vision. We can surmise their average sale will increase dramatically over the next couple years as they shed the <$.99 lead category.
  • Posted on: 09/10/2018

    It’s no more ‘burn, baby, burn’ for Burberry

    Destroying product is part of the luxury myth. It’s not wasteful if you understand luxury. After all, luxury is about emotion, exclusivity and brand. Burberry is particularly sensitive. Here’s a blurb from The Telegraph, Nov 28, 2004: Burberry, the luxury goods group, has seen a sharp decline in UK sales due to the popularity of its trademark camel check among so-called 'chavs', a pejorative term for a low-income social group obsessed with brand names, cheap jewellery and football.” True luxury brands subscribe to pillars of luxury which include scarcity, craftsmanship, heritage and provenance. Each pillar is consistent with caring about our world politically and ecologically. They generally live above the fray because graciousness is inherent in how they see the world. Lastly, it’s still a business. Executives in luxury don’t like to destroy product any more than an executive in mass. However, the opposite risks destroying their brand.

Contact Christopher P.

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