PROFILE

Christopher P. Ramey

President, Affluent Insights & The Home Trust International

Chris Ramey is a high sought-after professional speaker and consultant.  He is the most quoted executive in the luxury segment.  Ramey is also president of The Home Trust International www.thehometrust.com, a technology firm/marketing platform that connects the finest resources for the home with high net worth individuals.  Ramey ensures his clients penetrate the luxury and premium markets.

Ramey is:

  • Former president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach. a marketing collaborative and think-tank for luxury brands.
  • Past-president of International Design Guild www.design-guild.com, a ~100 showroom chain of decorative floor coverings and
  • Past-president and founder of Savvi Formalwear www.savviformalwear.com, a ~260 store chain of men’s formalwear and apparel.

He writes the Ramey Retail Report as well as a column for Hearst Publication’s Floor Covering Weekly titled “Strategic Insights.”  Ramey has earned the “Leader – Top 5%” appellation from Gerson-Lehrman Group for his work with private equity firms.

Ramey and his wife are originally from Pittsburgh, Pennsylvania and they reside in Boca Raton, Florida.  You may reach Chris at cpr@affluentinsights.com or 561.876.8077.

Chris Ramey is the most quoted authority in the luxury segment. He specializes in helping service and product providers penetrate the luxury and affluent categories. Ramey is a highly sought-after speaker and member of National Speakers Association. He is also president of The Home Trust International, a network orchestrator connecting high net worth individuals with the finest luxury home product and service providers. Members of The Home Trust International are the finest in design and shelter and they total over 300 doors in ~15 countries. Chris’ list of clients include many of the world’s most iconic luxury brands ranging from The Ritz-Carlton, Ferretti Yachts, Bentley and Lamborghini to Mandarin Oriental, Four Seasons, Silverseas and many dozens more. Ramey, along with sitting on the Retailwire.com ‘Brain Trust Panel,’ writes a column for Hearst Business Publications. He has earned the “Leadership–Top 5%” appellation from Gerson-Lehrman for his work with private equity firms investing in home furnishings and luxury. Ramey’s experience includes past president of The Luxury Marketing Council Miami and Palm Beach. He is also the former president of International Design Guild, the largest group of independent decorative floor covering showrooms. Ramey is also the former president and founder of Savvi Formalwear, the largest group of independent men's apparel stores.
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  • Posted on: 10/28/2019

    REI’s new #OptOutside message: Save the planet

    Social responsibility is part of REI’s DNA. The risk is having a "work party" and not enough people show-up. Brand loyalty is very different from infringing on their customer’s time.
  • Posted on: 10/01/2019

    Will new ‘stores of the future’ produce results for retailers in the here and now?

    Like concept cars, it’s not always transparent what is being tested. "Proof of concept" is no longer singular. The new definition of "proof of concept" is more likely closer to "proof of many concepts." It’s too expensive to do otherwise. Everything a retailer does is a "lab" today. Nothing is static for very long.
  • Posted on: 10/01/2019

    Can grocery shopping make people less lonely?

    I'm not convinced that those who are truly lonely will be the first to participate in programs outwardly crafted for them. However, it would seem that done properly, it will be attractive and eventually gain steam. Good ideas grow; sometimes slower than business would like. Let's hope they're patient.
  • Posted on: 10/01/2019

    Will consumers go for Kroger’s food hall concept?

    Food halls are a natural; particularly in an urban environment in your home town.
  • Posted on: 07/21/2019

    Can the Publix customer service experience be brought online?

    Publix’s decision to retain Instacart is not a surprise. They, more than anyone, recognize their reputation as an elite provider of service is more myth than reality.
  • Posted on: 07/21/2019

    ‘World’s Smallest Restaurant’ opens to promote single-person meals

    Delightfully goofy PR stunt. The success of Costco illustrates that shoppers will buy more than they generally need if there is "apparent value."
  • Posted on: 07/21/2019

    Alexa – Are Americans ready to shop by voice?

    Time is the ultimate currency. The winner will be the technology that saves time while fulfilling ones desires comfortably and seamlessly. Voice is fine for one-off purchases of regularly acquired products. I don’t see it as the long-term victor.
  • Posted on: 07/21/2019

    New concept turns retail store into a theatrical experience

    There are some brilliant ideas that most retailers can learn from. No one can argue with their goal to “arouse your senses, give you a memorable moment, an emotional connection, allow you to connect with other people which are with you in that space right now ... to give you a way to experience product in a fun way.” But no one is mentioning that ultimately you have sell something. As Shakespeare wrote "All the world's a stage...."
  • Posted on: 07/21/2019

    Is Toys ‘R’ Us just playing around or will Americans buy its new concept store?

    Children just want to have fun. They seize moments; only what’s in front in front of them at that time really matters. Putting toys in the hands of the ultimate influencers makes each item an impulse purchase. No child every suggested a killer toy should be bought on a different day. I see a big win.
  • Posted on: 03/31/2019

    Do furniture retailers need a new approach in the digital age?

    Furniture as a category has been dumbed-down to the point that most consumers do not think of it as an investment. High end furniture brands are losing sales because consumers don't value the product category -- alas there are few well-known consumer brands. The rug industry is experiencing the same. In the past, affluent consumers would only consider a hand-knotted wool heirloom. There are many hurdles in selling furniture online. Delivery is challenging when the truck driver expects the customer to use their fork lift to get the sofa off the truck. Add to that the cost of shipping. Even the hassles of getting a sofa inside the house is a risk. Customers expect comfort. But that requires sitting on the sofa before ordering it. Brick & mortar furniture retailers have a substantial advantage over online retailers. But they have to aggressively compete – and I don’t see that happening.
  • Posted on: 03/31/2019

    Are smartphones too personal for work?

    No retail salesperson should ever look at their cell phone while on the sales floor.
  • Posted on: 03/31/2019

    Is there anything special about specialty retail?

    Too many specialty retailers are laggards when it comes to anything technology or consumer behavior driven. They tend to be product focused rather than consumer centric. They are often oblivious to the online disruption or evolution of marketing technology. They don’t know about the customer who never walks in their door. They see only what’s immediately in front of them from their knowledge of what’s behind them. Mom & pop shops with limited costs of business will do fine. But specialty chains without their ear to the ground are going to get run over by the train approaching from the other direction.
  • Posted on: 03/31/2019

    Wayfair takes a bigger step into brick and mortar retailing

    Wayfair has to find a way to become profitable. Their acquisition costs are absurdly high. The store in Natick will be a laboratory; but not the road map. One store or even 50 stores won’t solve the problems of a retailer who's margins don't cover their advertising costs.
  • Posted on: 03/31/2019

    Who will win the Sephora vs. Ulta beauty competition?

    Never bet against LVMH. They have too many cards in their pocket.
  • Posted on: 03/31/2019

    Can baristas keep up with their robotic challengers?

    Robotic baristas are an entertaining fad. While human baristas are generally too busy to create a relationship or reinforce the brand DNA. Both are equally capable of replicating the recipe of a passion product that is purchased often. So it comes down to taste – not the delivery mechanism. I’ll put-up with anything if the coffee tastes better. My guess is most coffee drinkers are the same way.

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