PROFILE

Christopher P. Ramey

President, Affluent Insights & The Home Trust International

Chris Ramey is a high sought-after professional speaker and consultant.  He is the most quoted executive in the luxury segment.  Ramey is also president of The Home Trust International www.thehometrust.com, a technology firm/marketing platform that connects the finest resources for the home with high net worth individuals.  Ramey ensures his clients penetrate the luxury and premium markets.

Ramey is:

  • Former president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach. a marketing collaborative and think-tank for luxury brands.
  • Past-president of International Design Guild www.design-guild.com, a ~100 showroom chain of decorative floor coverings and
  • Past-president and founder of Savvi Formalwear www.savviformalwear.com, a ~260 store chain of men’s formalwear and apparel.

He writes the Ramey Retail Report as well as a column for Hearst Publication’s Floor Covering Weekly titled “Strategic Insights.”  Ramey has earned the “Leader – Top 5%” appellation from Gerson-Lehrman Group for his work with private equity firms.

Ramey and his wife are originally from Pittsburgh, Pennsylvania and they reside in Boca Raton, Florida.  You may reach Chris at [email protected] or 561.876.8077.

Chris Ramey is the most quoted authority in the luxury segment. He specializes in helping service and product providers penetrate the luxury and affluent categories.

Ramey is a highly sought-after speaker and member of National Speakers Association. He is also president of The Home Trust International, a network orchestrator connecting high net worth individuals with the finest luxury home product and service providers. Members of The Home Trust International are the finest in design and shelter and they total over 300 doors in ~15 countries.

Chris’ list of clients include many of the world’s most iconic luxury brands ranging from The Ritz-Carlton, Ferretti Yachts, Bentley and Lamborghini to Mandarin Oriental, Four Seasons, Silverseas and many dozens more.

Ramey, along with sitting on the Retailwire.com ‘Brain Trust Panel,’ writes a column for Hearst Business Publications. He has earned the “Leadership–Top 5%” appellation from Gerson-Lehrman for his work with private equity firms investing in home furnishings and luxury.

Ramey’s experience includes past president of The Luxury Marketing Council Miami and Palm Beach. He is also the former president of International Design Guild, the largest group of independent decorative floor covering showrooms. Ramey is also the former president and founder of Savvi Formalwear, the largest group of independent men's apparel stores.

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  • Posted on: 04/16/2018

    Can food halls become retail’s new anchors?

    People tend to eat more often than they buy tangible products. So far so good. Plus, restaurants add to the experiential nature of a mall. It's easy to love the idea; but I doubt small businesses can save a mall long term. The problem, from my experience, is food hall restaurants are very nichy and myopic. Food courts have traditionally destroyed local eateries that think they can survive in a mall food court. The food tends to be expensive in context, there’s minimal merchandising or strategies to create new customers. And the business owners are rarely business people; they’re chefs opening their first restaurant. The result, is small business syndrome sexed-up to appear like something special. Special isn’t sustainable by itself. It’s going to take discipline, time and leadership from mall owners to make it work.
  • Posted on: 04/13/2018

    Retailers must unite to bring dying downtowns back to life

    Many years ago, the comedian Sam Kinison did a skit on world hunger; starving babies in the desert. Kinison’s guidance was to “to stop sending them food.” Rather they needed U-Hauls and luggage so they could move to where the food is. He screamed “You live in a desert and nothing grows there!” This isn’t too far from the same problem when retailers locate in the wrong part of town. At the most basic level, unless the retailer owns the building, it’s easier, faster and probably less expensive for them to go where their best customers may be. Spending years to gentrify a community is probably futile. Few retailers have the time to wait that long. Beside, they’ll be greeted with higher rent by their landlord anyway. Yes, help yourself; work together and try to get politicians involved. But don’t fight a losing battle because you dream of a robust retail business ever returning. We live in a consumer centric time; too easy to buy online. Your customers have probably moved and you need to do so also. Re/ working together. Far too many retailers hesitate to work with other retailers. There are lots of excuses. Some are stubborn. Some are mad the market has changed. Many blame others for their problems. Some think they’re doing great because they don’t know the business their missing -- it’s easy to miss the enormity of the marketplace. Sometimes they’re so product focused they can’t imagine that someone from another category might help them. And other times they’re afraid they’ll lose their independence. The sad part is many consumers perceive independence as isolation.
  • Posted on: 04/13/2018

    Backstage shops star inside Macy’s

    Brand be damned! Sell whatever and however is necessary to stay in business. If taking floor space from Macy’s and giving it to Backstage is their idea of good strategy then they’ve fallen farther than I imagined. It is another unintended consequence of teaching your clients that one should never buy anything unless it is on sale. I predict that Backstage will creep to be the dominant brand inside many of the stores formerly known as Macy’s.
  • Posted on: 04/13/2018

    Will electric vehicles prove a bane or a boon for c-stores and energy drinks?

    The need for gas may diminish. But thirst isn’t going away either. C-stores, like every retailer, need to constantly be looking for new categories to sell and prospects to serve. My guess is they’ll make up the loss of gas with sales of marijuana. See, everything changes.
  • Posted on: 04/13/2018

    REI lifts the sustainability bar

    This is bigger than just a sustainability play. Every retailer should have non-negotiable standards consistent with their own brand. The days of leaving this up to their resources and vendors are over.
  • Posted on: 03/13/2018

    Music stores play the blues as consumers play on(line)

    It’s a passion product and their best prospects are digital natives who are likely to be highly impressionable incompetent want-to-be artists. The winner will be the one who effectively sexes-up the prospect – not the product.
  • Posted on: 03/13/2018

    Home Depot commits $50M to create trade jobs and secure its future

    It’s stunning to me that “Home Depot estimates sales to plumbers and other tradespeople make up about 40 percent of the company’s revenue.” If so, what took them so long?
  • Posted on: 03/13/2018

    Will department stores regret their off-price push?

    Let’s not confuse off-price with low margin. Most of the off-price stores will have comparable if not higher margins. Too many department stores confuse service with the number of feet on the floor. While the best retail experiences equate to less interruption from one of those feet on the floor. Let us not confuse reimagining retail with opening down-market/high- margin/off-price stores. Who needs Amazon to make brick and mortar moot?
  • Posted on: 03/13/2018

    Will return bans burn retailers that impose them?

    Customer care includes serving the 99% of best customers who don’t fraudulently return product. Your important customers don’t want to, nor should they, pay for those who are dishonest.
  • Posted on: 12/28/2017

    What does Bass Pro owe Cabela’s hometown?

    Based on comments to date, we may assume Cabela’s management has negotiated on their community’s behalf. They, more than anyone, understand Bass Pro owes nothing to Sidney.
  • Posted on: 11/02/2017

    Arby’s has the meat – and it’s gamey

    Novelty creates buzz. Driving new customers into your store manifests growth.
  • Posted on: 11/02/2017

    Would store associates benefit from acting lessons?

    A brilliant idea if you combine it with the right script. Counter-intuitively, they can control and direct drama on the floor by teaching it.
  • Posted on: 11/02/2017

    Gillette’s odd promo delivers some very weird results

    Don’t bet against Gillette. We see the mistakes and oddities whereas they see the final results. 11 years in should tell us that something is working.
  • Posted on: 09/11/2017

    Will lower everyday prices boost Target’s traffic and sales?

    Lowest price on "thousands of items ... " isn’t nearly as powerful as a giveaway price on what the customer needs to buy. Where are the merchants? Oh wait, this is just marketing. Surely they don’t really mean this.
  • Posted on: 09/11/2017

    Professor says price gouging is simple supply and demand at work

    Life and death trumps supply and demand.

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