Chris Buecker

Founder & Chairman, International TCG Retail Summit
Since 2014 to present: Founder & Chairman, TCG Summit, the leading international retail conference in electrical retail (CE, Appliances, IT, Telecommunications). Since 2012 to present: President & CEO of Retailplus, a retail consultancy and organization of innovation tours with a special focus on retail. 2012-2005: Managing Director of Expert International, one of Europe's leading electrical retail organizations (13bn USD turnover). To learn more, visit:
  • Posted on: 08/27/2021

    Do retailers need a chief data officer?

    What you need is not a CDO but a good CIO who has a clear understanding of retail and digital transformation. Someone who can build and lead a strong team and someone who can explain complex matters in a comprehensive language for non IT experts.
  • Posted on: 08/12/2021

    Some think supply chain disruptions are here to stay until 2022

    At least in the CE and home appliance industry, the supply chain issue will last long into 2021. Currently, CE retailers here in Europe have trouble filling their shelves and foresee their assortment availability worsening for the big season in Q4.
  • Posted on: 03/02/2021

    Are short-term leases here to stay?

    More flexible leases are here to stay. Future lease contracts will consider any possible pandemic and will offer for both parties a calculable flexibility.
  • Posted on: 10/23/2020

    Can Target assure customers they’ll be safe shopping for the holidays?

    Nobody will be able to assure that. But what other choice do (responsible) retailers have than to implement as many precautionary measures as possible to reduce the risk of customers getting infected? The sad reality is that people will try to stay away from physical stores as much as possible. If they really have to shop, then (at least) their basket will be considerably bigger.
  • Posted on: 10/20/2020

    Will Panera’s climate-friendly labels spur sales?

    Certainly with further climate change there will be a growing consumer group that will choose a company based on if it acts in a climate-friendly, ethical and socially friendly way. Companies that only pretend to act in this way, but in reality use it more as a marketing tool, will be punished by the consumer in the long run. WALK THE TALK will be THE success factor for retailers and brands.
  • Posted on: 10/15/2020

    Is YouTube a shopping powerhouse waiting to happen?

    YouTube as a potential shopping platform would be big business, if done carefully and properly.
  • Posted on: 10/14/2020

    Is a new store concept the start of something big(ger) for Aldi?

    Aldi has always been a champion in efficiency along its supply chain. This has been a strong success factor. Consumer habits are changing and shoppers are looking for more variety (healthier food, convenience products, organic, gluten-free etc.). I am sure a bigger store concept will be strictly bound to their commitment to efficiency and therefore be successful.
  • Posted on: 10/09/2020

    NYC startup promises 15-minute grocery delivery

    Consistent 15-minute delivery will simply not be possible. No way!
  • Posted on: 10/07/2020

    Retailers say the new stimulus plan can’t wait until after the election

    To mix the needed stimulus plan with political games would be fatal. The seeds of recovery are determination and trust. A new plan needs to support successful companies by providing a fund for a short-time working scheme, so that they do not need to lay off experienced workers and so that companies can keep their knowledge. An aid program like this turned out to be very successful in many European countries.
  • Posted on: 09/29/2020

    Did CDC’s announcement boost retail’s online sales prospects for Christmas?

    A definitive yes. Hotels are empty, airports are empty, entertainment places are empty. What would make consumers return to stores when the pandemic will still be around? We will see much more aggressive online campaigns and activities prior to and during this year's holiday season. My assumption is that when the pandemic is under control, consumers will return to malls and stores, however the online share will remain higher than pre-COVID-19.
  • Posted on: 08/27/2020

    Food trucks find good parking spaces in the suburbs

    A clear yes. Quite a number of new behaviors or company policies will remain in a post-pandemic era; e.g. there will be a higher number of people working from home in their suburbs and, therefore, I see a clear potential for food providers.
  • Posted on: 08/24/2020

    Should restaurants charge a pandemic fee?

    A compulsory fee will be counterproductive. Why not be completely transparent and kindly ask the customers after being seated if they would be willing to support by donating an amount of their free choice? I think this approach would be much smarter.
  • Posted on: 06/08/2020

    Are words of support no longer enough?

    Yes, definitely. For a company to make statements of solidarity but then have workers at its own subcontractors in Asia working under unethical conditions is rather embarrassing. This behavior is not accepted anymore by a growing number of consumers -- and this is good!
  • Posted on: 06/05/2020

    Should Amazon, Walmart, others be held liable for workers sickened by COVID-19?

    Employers need to do everything to ensure that given safety rules are followed. If that is the case, then the employer should not be made liable if an employee gets infected.
  • Posted on: 05/28/2020

    Retailers focus on making safe spaces for customers and associates

    Smart retailers can learn from retailers in other countries who have had their stores open already for quite some time and try to understand how they have managed it. Retailers must win the consumer's confidence. This can only be achieved by implementing a strict, well-communicated safety measure plan. Education for the staff will be another important part. Compulsory mask, contactless payment, plexiglass at the cashier area, regular disinfection of the shopping carts, social distancing marks, drive-thru purchase, etc. Retailers in some European countries built a lot of trust when they introduced special hours for elder customers only. Checking temperatures before entering a store is useless, in my opinion.

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