Mohamed, I couldn't agree more! This is why we have built a health care delivery model for youth sports families (24-55) and target UCs and Specialty Clinics to partner. This is a very niche target market that in aggregation brings a large population with healthcare dollars to spend. Behavior change isn't easy, but using youth sports as a mechanism will deliver results. For example, we have seen a reduction in ER visits when not necessary, reducing costs for everyone.