PROFILE

Casey Golden

CEO, Luxlock

Casey Golden is the CEO and Co-Founder of Luxlock, a Retail Experience Platform pioneering the experience economy through regenerative connected technology. One of the early fashion bloggers and former founder of a style subscription startup, she has created some of the earliest technologies in mass personalization. Casey has dedicated her 15 year career to moving the business of fashion forward through multi-point retention initiatives and supply chain optimization. With the rise of extractive technology, and mass retail solutions focused on the buy/sell cycle, Casey has been an advocate for a more humanized approach building retail technology that shares the value system and natural consumer behaviors seen mostly in the luxury industry.

Luxlock is merging online/in-store shopping experiences and linking brand extensions with local activities to create an exclusive experience marketing channel. As more brands, specifically luxury brands diversify their offerings with more lifestyle experiences like vineyards, restaurant’s, and hotels, Luxlock is the software connecting and deploying personal experiences on-demand. She’s led distribution and digitization strategies for companies like Ralph Lauren, VF Corporation, and Exenta; you’ve likely shopped on a ecommerce store she’s developed.

Disappointed by the sales and implementation timelines of enterprise retail solutions, Casey created a digital first solution that bypasses legacy software to bring brands and consumers closer together for an immediate ROI. Her mission is to bring shopping experiences to life and allow everyone to have a private and public life online. Casey is passionate about the future of work, old world craftsmanship, and the luxury hospitality ethos. Schedule a demo at: https://www.luxlock.com

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 10/18/2019

    Nearly half of online fashion shoppers say social media inspired their last purchase

    ROI is nearly impossible to measure and still lacks a seamless checkout process. Inspiration does not have a conversion rate or a measurable path to purchase.
  • Posted on: 10/17/2019

    Gymboree to get a new start as part of The Children’s Place

    Agree, this is a strategy that makes sense!
  • Posted on: 10/17/2019

    Will debt-free college make Chipotle the place to work in the restaurant biz?

    People tend to invest in the people and companies that invest in them. There will come a time when an older generation will require re-training; programs like this will become the most important employee benefit next to healthcare. I support employer-paid college programs!
  • Posted on: 10/17/2019

    Is e-grocery less convenient than shopping in stores?

    Online grocery shopping is likely seeing regional adoptions by specific consumer cohorts. Acquisition strategies will have to account for localized consumer "purpose," the why. My groceries are delivered at 6 am once a week in Brooklyn via Fresh Direct. I love it, but I haven't any other choice unless I want to carry shopping bags on 3 trains/subways. Not happening unless it was at the farmers market on Saturday morning in Union Square. However, I am an original West Coaster and been out here for the last 2 months and until now, not once thought about ordering groceries online.
  • Posted on: 10/17/2019

    Is e-grocery less convenient than shopping in stores?

    Hands down, the inspection process for produce and fresh ingredients is an obstacle that needs to be a priority.
  • Posted on: 10/17/2019

    Is e-grocery less convenient than shopping in stores?

    Produce is one of the most difficult aspects of placing an online order because there is no selection process. Grocers should be more focused on customer experience and visual presentation before they begin heavy investments in personalization. If we can't get the experience and order processed successfully, there is no reason to personalize anything.
  • Posted on: 10/10/2019

    REI opens outdoor adventure gateway concept

    Bringing the brand from four walls and a URL into an IRL experience is not just good for REI, it's good for retail. The experience economy is the future of retail and experiencing the brand will be a key driver to shopper loyalty and lower CAC acquisition costs. This is nothing new, Abercrombie & Fitch had a pond stocked on the roof of the NY flagship in the late 1800s just so you could try a fishing pole before you purchased. Luxury brands own hotels and restaurants that will start to be leveraged into brand experiences. Over the next five years, brands will be competing on their experiences and the winner will be shoppers and brands. If you want your shoppers to live the brand, the brand must step up to live their own brand in every aspect; not just an ad campaign.
  • Posted on: 10/10/2019

    Why is Target helping Toys “R” Us get back online?

    Buying toys on Amazon is not as common as I would have thought due to counterfeits and poor quality when it comes to safety concerns. Toys "R" Us and Target are trusted brands. A strategic partnership makes sense and could corner the market.
  • Posted on: 10/08/2019

    Walmart sells ModCloth, seeks Jetblack spinoff and cuts Bonobos jobs

    I am more interested in the ModCloth strategy of Go Global Retail more so than Walmart's digital strategy. Walmart continues to ignore the basic elements of decent shopper experience when the catalog pages look like a garage sale. There is a lot of work to do on the infrastructure and supply chain side to solidify their own market strength and loyalty. I can get 2 hour delivery in Manhattan from Amazon, but not even next day from Walmart. The acquisitions provided a meaningful learning experience, but it's time for Walmart to sell them off, take stock of the learnings and get back in its lane. Over the next year, Walmart has an opportunity to grow its customer base exponentially, but it will have to define why consumers will choose Walmart vs. Amazon -- again and again!
  • Posted on: 10/08/2019

    Walmart sells ModCloth, seeks Jetblack spinoff and cuts Bonobos jobs

    I have never seen "showrooming" work outside of Home Design and Home Goods. It goes against the most basic of consumer behaviour, the essence of shopping, and from my point of view adds an additional step to the buying process that is just not necessary for apparel.
  • Posted on: 10/08/2019

    Walmart sells ModCloth, seeks Jetblack spinoff and cuts Bonobos jobs

    Jet.com was a great play and has a huge opportunity to grow the business and digital footprint for Walmart. Jet can aquire the customers that Walmart never would. However, providing personal shopping services via JetBlack with a $60 million budget to chase an affluent customer is just ludicrous. There are supply-chain and logistics initiatives that would have a higher ROI and drive margin gains.
  • Posted on: 10/08/2019

    Walmart sells ModCloth, seeks Jetblack spinoff and cuts Bonobos jobs

    100%, acquisitions were important but I never agreed with the ModCloth or Bonobos acquisitions -- too far out of their lane to project a successful outcome for the brands.
  • Posted on: 10/08/2019

    Walmart sells ModCloth, seeks Jetblack spinoff and cuts Bonobos jobs

    I agree it was an expensive and important learning opportunity. They acquired talent that was less traditional and I am sure it will have a lasting impact on the org as a whole.
  • Posted on: 10/08/2019

    Will Erewhon become the next Whole Foods?

    Agree, if the soul is diluted the brand becomes a commodity and consumer trust can easily waiver.
  • Posted on: 10/08/2019

    Will Erewhon become the next Whole Foods?

    There will not be room for many players that find themselves in "the middle." Amazon can take Whole Foods down market, and I think we've already seen some of these strategies go into effect. There is market space at the top where Erewhon can find a home and thrive when others flail in the coming economic and retail changes. Consumer awareness and demand for thoughtful and "safe" food is a concern that will continue to increase and drive demand. I would challenge finding "better" locations than Whole Foods vs. competing directly; location and assortment strategy will be key. Can a shopper buy everything they need in one store or will they have to shop a multiple? With a billion people under the age 35 entering the affluent market over the next 5 years, I think we'll see more opportunities in a farm to fridge, sustainable, farmer's market feel, natural and chemical-free grocery play producing higher long-term loyalty. I agree with Dave. The PR strategy has to encompass shopper experience and keep the soul of the mission at its core throughout an expansion plan. I find it worth the risk.

Contact Casey

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.