PROFILE
  • Chris Angell
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Chris Angell

Vice President, Marketing
I'm the Vice President of Marketing at Wiser Solutions, a retail data analytics provider. We service many customers in the retail space with our pricing intelligence, MAP monitoring, and retail auditing solutions. I have 12-plus years of experience in global Sales, Marketing, Product, Advertising, and Communications, including B2B & B2C SaaS, Retail, Analytics, Consumer Electronics, GIS/Content, VoIP, & Automotive.
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  • Posted on: 06/24/2019

    REI scraps mail order catalog to publish a magazine

    Moving away from a print catalog is a fine idea for REI, but it may be a challenge to have strong ROI with a print magazine. Few companies succeed with print today, as more media is consumed digitally. So the question is less around a magazine and more print v. digital.
  • Posted on: 06/24/2019

    How do consumers define cleanliness in grocery stores?

    A lack of organization can also be perceived as unclean, especially on the shelves and displays. If grocers can't have neat, organized, and accessible shelves, what else is going on behind the scenes? A clean store attitude affects all aspects of a business.
  • Posted on: 05/28/2019

    Questions abound about the value of net promoter scores

    Strong companies don't put all their eggs in one basket. Instead, they look at many different factors to identify success and grow. NPS should be one part of a larger picture. We've used it successfully by treating NPS scores as indicators of quality products or areas that need improvement, depending on the customer who is giving the response. Not as the end-all-be-all of growth.
  • Posted on: 05/28/2019

    Can Loop make packaging reusability a reality at scale?

    This is a great idea, and it can really bank on the feelings of nostalgia and community that come with reusable, regular pick-up and delivery. Plus, sustainability is a huge selling point for consumers and this checks a lot of boxes in terms of convenience for shoppers.
  • Posted on: 05/28/2019

    Do the benefits of using facial recognition in retail outweigh the risks?

    Facial recognition runs the risk of alienating more shoppers than it wins. This is especially true in retail -- how many people want a store associate to come up to them to try to cheer them up, with little to no context about what is going on and why they're having that conversation to begin with? The sales won with facial recognition won't outweigh the risks, at least not for a while.
  • Posted on: 05/06/2019

    Who is winning the shopping search race — Amazon or Google?

    Amazon might be the most powerful search engine in the game, even better than Google. But it's in a different way. Google is the first search and Amazon is every search after that, as shoppers navigate the marketplace and get deeper into product recommendations and reviews. Amazon wins the sale.
  • Posted on: 04/29/2019

    Why can’t Amazon convert Prime shoppers into Whole Foods shoppers?

    Amazon Prime excels because consumers can get affordable products -- or the sense of affordability -- and rapid delivery, leading to the belief that Prime saves you money and time. Whole Foods doesn't save you money and time. It's an expensive grocery chain and has fewer locations than many consumers' preferred grocers. It's not Amazon Prime, but for food.
  • Posted on: 04/29/2019

    Walmart’s Intelligent Retail Lab store runs on AI

    AI makes a ton of sense for monitoring out-of-stocks and other in-store issues. What Walmart is doing is a smart move, and its lab store is a good way to ease consumers into the idea of visible AI. Overall, more retailers should have their technology front and center, as long as it isn't literally in the way. Consumers will learn to live with the technology and retailers will have more options to develop and test technology as consumers get comfortable.
  • Posted on: 04/22/2019

    The North Face starts petition to make Earth Day a national holiday

    This is great on the surface, but consumers can tell when a brand isn't being honest. Earth Day and The North Face are a logical pairing, but The North Face must live the message they're preaching or else they risk being exposed. They must continue to integrate their eco-friendly message into all layers of their business and truly embody what they preach.
  • Posted on: 04/22/2019

    Why is Petco doubling down on same-day delivery with Shipt and Instacart?

    Pet products is an ideal category for same-day shipping, so it makes plenty of sense for Petco to partner with both Shipt and Instacart. From a consumer perspective, that level of convenience, plus similar offerings like BOPIS, are widely expected across all retailers. It's the Amazon effect, and consumers can get their goods on the same day from multiple retailers. Those who don't offer it are missing out.
  • Posted on: 04/16/2019

    Why is Five Below a step above?

    Dollar stores are typically an isolated, lonely shopping experience. For many retailers, there's one associate in stores and they're doing everything, from checkout to stocking shelves. As a result, Five Below's approach is uniquely different in this segment and it's noticeable. Their unique assortment and approach have created a solid niche among other dollar stores.
  • Posted on: 04/16/2019

    Will Walmart’s KIDBOX help kids look good and do good at the same time?

    Subscription services are increasingly popular in retail today, not just for kids' fashion. It would make a ton of sense for Walmart to expand this offering, assuming it succeeds, to additional demographics. There's no reason Walmart can't offer a subscription service tailored to all its major demographics and categories.
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