PROFILE
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Brian Ross

President, Precima
As president of Precima, Brian works with some of the world’s leading brands to deliver world-class customer-centric solutions through strategic consulting, industry-leading analytics and a next-generation technology platform. His vision and leadership helped launch Precima in 2008 as a three-person startup, and he has since grown it into a global leader in retail, B2B and CPG strategy and analytics with over 300 experts in Canada, the United States and Europe. With an extensive background in loyalty solutions, customer marketing and merchandising strategies, Brian oversees the strategic and operational management responsibilities, as well as relationships with customers and business partners. Before Precima, Brian spent several years in management positions across LoyaltyOne businesses, notably providing client management and analytics support for key partners of the AIR MILES Reward Program. He used data-driven customer insights to develop successful programs for clients in grocery, pharmacy, department store, specialty retailing, financial services and consumer packaged goods. Brian shares his broad range of expertise and thought leadership in regular features in leading marketing publications, and is a frequent speaker at industry events and forums.
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  • Posted on: 11/08/2019

    Retailers are ‘satisfied’ with their online customer journey optimization efforts

    Continued development of the digitally-led customer journey is the perfect application for AI enabled with real-time omnichannel technology. Given the dynamic nature of digital channels, customers increasingly expect (and even demand) personalized digital experiences which drive relevance and get smarter with every interaction. AI can automate the personalization of virtually every online interaction – from the categories, brands and items that are presented, to the prices and promotions to the content and information. Most powerfully, retailers can prioritize their continued development on AI-driven learning with each interaction to constantly improve personalization. In the race to deliver the strongest digital experience, it is the retailers who learn first and fastest that will continue to win the increasing and ever-changing needs of today’s digital shopper.
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