Brian ClusterDirector of Consumer Insights/Business Intelligence, Pilot Automotive
Brian Cluster has over 20 years’ experience in consumer-packaged goods and the retail industry. He is the Director of Consumer Insights and Business Intelligence for Pilot Inc. He and his team are responsible for market research, category management, ecommerce analytics and other business insight activities to fuel the growth of Pilot and our customers. He has proven success in leading key process improvement and analytical projects, which have significantly improved companies’ financial performance.
Brian has a broad perspective across the consumer-packaged goods industry having worked for retailers, a food broker, a market research company and several manufacturers. He has a strong track record of collaborating on strategy, building and delivering analytics to drive successful execution of category and marketing plans.
He is currently serving on the Auto Care’s Category Management Committee which works collaboratively in the Automotive Aftermarket to share, best practices, education and implementation plans to improve business operations and customer satisfaction.
He holds a Bachelor’s degree in Marketing from the University of Iowa, and a MBA in International Marketing and Finance from DePaul University.
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