Brent Biddulph

General Manager, Retail & Consumer Goods, Cloudera

Brent has extensive experience working closely with a variety of leading retail and consumer goods companies providing thought leadership to help align strategic objectives with technology and analytic solutions to drive top-line growth, reduce costs, improve profits and create a differentiated competitive advantage in the marketplace.

During his career at Cloudera, Teradata and Oracle he developed solution go to market positioning, sales plays, use cases and led big data analytics consulting engagements at a number of Fortune 50 companies. Working as a trusted advisor with client executives to identify, define and capture business improvement opportunities.

Brent is known as a customer-focused advocate and innovator, leveraging his extensive domain experience in store operations, replenishment, merchandising and marketing at senior management levels in retail, distribution and consumer goods.

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  • Posted on: 08/24/2021

    Home Depot turns off thieves’ power to use or sell stolen tools

    This seems to be the "smarter" equivalent of those pesky "physical" RFID tags that can also create damage on high-end apparel. On the surface, this seems like a very innovative (and perhaps smarter) way to solve the same problem in hard goods.
  • Posted on: 08/04/2021

    Should grocers welcome Instacart’s warehouses?

    Make no mistake, Instacart is the retail grocery threat equivalent that Amazon was to Target, Barnes & Noble and Toys "R" Us a decade ago. Each of those traditional retailers "outsourced" a core capability that took a decade to recover from (and 2 of 3 of those never really recovered). Perhaps Instacart simply represents the price (and risk) to pay for laggard grocers that have not invested sufficiently themselves in the last mile.
  • Posted on: 07/27/2021

    Will the Delta variant keep shoppers and unvaccinated workers at home?

    The puzzling "stall" in US vaccination rates is already having a chilling effect on shoppers that started and were hopeful for a return to "normal." US retailers should expect continued uplifts in ecommerce trends through the end of the year until anti-vaxers wake up to the reality of a pandemic that is coming up on 2 years. Until these hold-outs wake-up to the reality, we are all still at risk.
  • Posted on: 07/16/2021

    Walmart exec says robots will seriously speed up DC-to-store supply chain ops

    No kidding and surprisingly, is it really true that Walmart is this far behind embracing AI and Robotics in DC automation. Say it isn't so! Amazon, Kroger, Target and others have serious head starts recognizing the business value months, even years ago.
  • Posted on: 07/07/2021

    Will fading COVID-19 vaccine demand hit Walgreens hard?

    Both Walgreens and CVS had a once in a business-lifetime event to drive traffic to their stores. How each emerges (post- versus pre-pandemic) will for years to come define how well each were able to capitalize on sustainable, core customer metrics.
  • Posted on: 06/25/2021

    Are refillable containers the next big CPG thing?

    I suggest the grocery industry starts by doing a better job encouraging consumers to use drinking water refill stations (of any size container) - even adding flavorings. This would not only cut back on the largest packaging threat to the planet (not to mention the carbon emissions of shipping bottled water around the U.S.), but also reallocate massive shelf space now dedicated to single serve water for other refillable concepts.
  • Posted on: 06/21/2021

    Retailers must centralize their data to thrive

    Previous definitions of "centralized data" used to mean a retailer had to make a significant investment (including armies of IT folks) into an Enterprise Data Warehouse (EDW). Not any more. Rather, that's not even good enough and cost prohibitive for retail leaders. Instead, leveraging new technologies (e.g. cloud infrastructure, IoT edge devices and real-time data movement) to capture new data sources, blend with legacy EDWs and operational data stores is now required to enable the data science (predictive analytics, AI, robotics) to compete effectively, cost efficiently and with agility. It's not good enough to "centralize data" in a single physical device like an EDW anymore, rather "centralized data access" with streaming capabilities in an "enterprise data ecosystem" supporting a myriad of legacy and emerging business use cases. That's the new Chasm.
  • Posted on: 06/16/2021

    Will Target hit the bullseye or miss with its store remodeling plan?

    Just a few years back (pre-COVID-19) Target announced a major investment in store remodels to improve their grocery presence and BOPIS capabilities - setting the stage for phenomenal results when COVID-19 hit. This is a natural progression for retail winners who are recognizing that 80 percent or more of sales still occur in-store, rethinking new store-within-a-store concepts like Disney, Ulta and Apple and capitalizing on fulfillment lessons learned.
  • Posted on: 06/03/2021

    Have flagships become obsolete?

    Think of flagship stores as ambassadors from a brand and marketing perspective - they have their place, especially in fashion, especially in big cities like NYC. However even more exciting (at least for me) are incubator/concept stores - often in demographically representative areas where retailers across all sectors are testing new technologies leveraging data analytics focused on the customer experience.
  • Posted on: 05/27/2021

    Will Walmart and Gap be good partners or strange bedfellows?

    Good fit in that Gap and Walmart share a similar core customer base - Boomers. If it succeeds, or has any chance of generating excitement, will all come down to Walmart execution - meaning a dedicated store-within-a-store approach.
  • Posted on: 05/20/2021

    Can Wayfair fend off the bigger guys?

    As a consumer, and having just gone through the exercise of furnishing an entire home/rental property 95% online myself just a month ago -- my personal experience is that Wayfair has a distinct edge. We did this across several retail platforms, doing research with a distinct 'look' in mind. Yes, we ended up purchasing a few items from AMZN, Costco and Home Depot to complete the entire home, but 95% of the revenue and items were sourced via Wayfair. Wayfair has a distinct advantage to them all. First, a focused, one stop shop with massive variety none of the others can match. Second, easy website navigation, better detail specifications, and of course recommendations (complete the look, or alternatives) close to or better than Amazon. Third, personal outreach as they instantly recognized my intent and immediately reached out to promote me (via email and a phone call no less) to "Professional" which provides much more benefits (longer return periods, discounts, exclusivity, customer service, etc.). My recent experience (with more than 30 distinct items in a period of 30 days) is that Wayfair matches or exceeds even Amazon in variety, website navigation, customer experience and logistics -- which is saying more about their mission than anyone out there. Impressive!
  • Posted on: 05/11/2021

    Are brands and retailers defining authenticity on their own terms or consumers’?

    Authenticity is becoming an increasingly critical component in terms of consumer decision making. Witnessing first hand my 22-year-old daughter and her circle of friends - it is evident that if done right, with a cohesive "story," this largest consumer cohort (Gen X, Y, Z) are willing to pay more for authenticity but, more importantly, socially aligned and ethically responsible companies. What is puzzling to me in this research is it does not address social or ethics concerns, which makes me skeptical of the framework.
  • Posted on: 03/05/2021

    Is Texas messing with retailers?

    As a Texan, here on the ground - it goes further than this. It is clear that politicians (Greg Abbott) are not just messing with retailers and consumers, but more importantly citizens, and lives. This was clearly a political device, not based in any data nor facts - Texas ranks #49 in vaccination delivery, and has all four variants of COVID-19 rampaging in major cities like Houston today. Shouting and shaming comments (both ways) inside all retail sectors (including restaurants) are already breaking out. However admittedly, and proudly, most citizens here are ignoring Abbott and his shameful political tactics. #gregabbbotfailedtexas
  • Posted on: 01/29/2021

    Are small brands eating big food’s lunch?

    We are witnessing a generational shift with "active" voting via consumer dollars across all industries as Gen X, Y, Z is now making up the largest generational consumer segment worldwide. Witness the "Boomer Backlash" just this week in the Financial sector with GameStop trading. This of course, has been building for much longer in Food & Beverage with "active" trends embracing small, socially conscious brands expected to accelerate, not slow down.
  • Posted on: 11/30/2020

    Was Black Friday a bust?

    Given how responsible retailers faced with COVID-19 realities responded this year with extended holiday sales days and enhanced e-commerce capabilities - Black Friday (and Cyber Monday) as a single-day event is over. And this is a good thing for consumers and retailers alike. Good riddance to "doorbusters" with scarce limited quantities, frenzied lines, rampant out-of-stocks and ultimately unhappy (and in some cases bruised) customers.

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