Brent Biddulph

General Manager, Retail & Consumer Goods, Cloudera

Brent has extensive experience working closely with a variety of leading retail and consumer goods companies providing thought leadership to help align strategic objectives with technology and analytic solutions to drive top-line growth, reduce costs, improve profits and create a differentiated competitive advantage in the marketplace.

During his career at Cloudera, Teradata and Oracle he developed solution go to market positioning, sales plays, use cases and led big data analytics consulting engagements at a number of Fortune 50 companies. Working as a trusted advisor with client executives to identify, define and capture business improvement opportunities.

Brent is known as a customer-focused advocate and innovator, leveraging his extensive domain experience in store operations, replenishment, merchandising and marketing at senior management levels in retail, distribution and consumer goods.

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  • Posted on: 03/05/2021

    Is Texas messing with retailers?

    As a Texan, here on the ground - it goes further than this. It is clear that politicians (Greg Abbott) are not just messing with retailers and consumers, but more importantly citizens, and lives. This was clearly a political device, not based in any data nor facts - Texas ranks #49 in vaccination delivery, and has all four variants of COVID-19 rampaging in major cities like Houston today. Shouting and shaming comments (both ways) inside all retail sectors (including restaurants) are already breaking out. However admittedly, and proudly, most citizens here are ignoring Abbott and his shameful political tactics. #gregabbbotfailedtexas
  • Posted on: 01/29/2021

    Are small brands eating big food’s lunch?

    We are witnessing a generational shift with "active" voting via consumer dollars across all industries as Gen X, Y, Z is now making up the largest generational consumer segment worldwide. Witness the "Boomer Backlash" just this week in the Financial sector with GameStop trading. This of course, has been building for much longer in Food & Beverage with "active" trends embracing small, socially conscious brands expected to accelerate, not slow down.
  • Posted on: 11/30/2020

    Was Black Friday a bust?

    Given how responsible retailers faced with COVID-19 realities responded this year with extended holiday sales days and enhanced e-commerce capabilities - Black Friday (and Cyber Monday) as a single-day event is over. And this is a good thing for consumers and retailers alike. Good riddance to "doorbusters" with scarce limited quantities, frenzied lines, rampant out-of-stocks and ultimately unhappy (and in some cases bruised) customers.
  • Posted on: 11/03/2020

    Will Walmart’s decision to scrap robots have far-ranging effects?

    The impact of COVID has perhaps wakened retailers to better understand that years of squeezing in-store human resources were overdone. What a wonderful thought -- we as consumers may actually be able to find store associates in the aisles again! Hopefully, the of viewing these front-line heroes as simply "labor" are over.
  • Posted on: 10/29/2020

    Do retailers need to make price optimization a priority right now?

    With Amazon reportedly driving 25% of profits based on dynamic pricing leadership, combined with the reality of price transparency in today's digital world and open source technologies to enable this capability for "the masses" -- there's simply no excuse for dynamic pricing not to be a core strategy and competency for all retailers.
  • Posted on: 10/23/2020

    Can Gap prosper without mall stores?

    Unlike most Retail CEOs, Ms. Syngal has serious "chops" in the supply chain side of retail. And, with the acceleration of consumer fulfillment (aka omnichannel) expectations -- all retailers are re-evaluating brick and mortar. Smart move for Gap IMHO, and not surprising for me having had the opportunity to chat with Ms. Syngal a few years back.
  • Posted on: 10/14/2020

    Is a new store concept the start of something big(ger) for Aldi?

    Yes they will be successful. Expanded fresh food offerings is what consumers want, in fact demand, from grocers. Where Aldi is expanding, other grocers with larger footprints are simply carving space away from center store categories. In their typical fashion, Aldi is moving slowly and cautiously but this is simply a no-brainer for any grocer to expand fresh (plus healthy grab and go and hot prepared meal) offerings.
  • Posted on: 10/01/2020

    Walmart reimagines its supercenters

    By simplifying the customer journey using technology, the more insights (customer data) will be gathered, and thus, providing Walmart (perhaps for the first time) richer and legit personalized engagement opportunities as a result. Would also like to see a major change in terms of space allocation in food / grocery to what still seems elusive to Walmart -- high quality grab and go, meal solution "carve outs" versus carrying endless varieties of low margin, commodity canned foods, cereals, juices, sauces, etc., moving that variety to their endless aisle (digital) platform and optimizing the in-store food space as well.
  • Posted on: 09/29/2020

    Store IoT platforms are set to go mainstream

    IoT (or Edge) has already gone mainstream with retail leaders (winners) - even and especially with grocers and mass merchants. The value proposition (ROI) to leverage IoT to improve in-stocks, enable in-store/micro fulfillment, ensure merchandising compliance, even cost offset via data monetization with trading partners (network effect) is no longer an experiment - it is happening today.
  • Posted on: 09/22/2020

    Grocers are primed to compete with Amazon’s free grocery delivery

    Let's not so easily forget Amazon's epic "grocery" ecommerce failure just a few months ago with Pantry (shutting down) and their utter inability to deliver basic "essentials" up to 4-5 weeks regardless of the Prime promise early in the COVID crisis. Simultaneously, traditional grocery retailers replenishment response times were far superior both in-store and online crushing the Death Star with much deeper inventories and replenishment capabilities. Frankly, Amazon still seems puzzled by grocery, having played around the edges (unprofitably) for nearly two decades (yes, nearly 20 years). Finally, taking the plunge in brick and mortar, acquiring Whole Foods 3 years ago that most would have to admit seems to still be "an experiment and learning platform" at best. Not that Amazon won't figure it out, they most certainly will. But it will most likely be at the expense of mom and pops and weak regionals that will lose. Grocery leaders like Walmart, Kroger, Albertsons, Tesco, Loblaw's, HEB, Wegmans have not been sitting on the sidelines when it comes to investing in data and technologies -- in many cases at superior capabilities still to Amazon "delivers" in the grocery sector.
  • Posted on: 09/17/2020

    Amazon Fresh grocery store opens touting low prices and cashier-free checkout

    After nearly two decades of experimentation, acquisitions and dedicated "Fresh" delivery fleets focused on grocery "around the edges" - this feels like the first attempt to go at the core industry (where 90 percent of grocery sales still occur in-store) - competing head-to-head with well established leaders who have significantly upped their game in data analytics in recent years. Early on, it's a legit threat to local and regional grocers that have yet to embrace data analytics as a competitive differentiator, and perhaps that is the point - selecting markets where weak regional grocers still have market share to lose.
  • Posted on: 09/10/2020

    J.C. Penney rescued. Will it now find success and save the mall, too?

    Happy to hear many great people at JCP have a bit of lifeline here, but it is simply that, a lifeline with an "extended" expiration date. Call it Sears 2.0; this is an equity/real estate play now, not much different than the Fast Eddie VC play at Sears to squeeze all value from the asset with little knowledge and respect for retail strategic thinking and competitive credibility. A "zombie" retailer regardless.
  • Posted on: 09/08/2020

    Learn about AI success from execs who are getting it right

    First of all, recognizing data and analytics as an enterprise asset and competitive necessity is essential - perhaps obvious, but far too many have yet to embrace this reality. In my experience, successful prioritization of AI projects takes into consideration a blend (value v. effort) of tackling low-hanging fruit (aka quick wins) to sustain momentum, incremental improvement of enterprise business processes to ensure cross-LOB engagement and fleshing out data governance improvement opportunities, and a few "moon shots" to test new hypotheses and drive innovation.
  • Posted on: 08/26/2020

    Best Buy produces record results doing things differently in the pandemic

    Having been one of those customers that made a purchase online with Best Buy during those six weeks of "appointment only" store openings - two things really impressed me. First, during my online search (discovery), Best Buy not only had the best prices, but options that included "open box" items - something they are better than anyone in executing (including Amazon). Second, the curbside pickup experience was something to behold - at least a half dozen Best Buy employees in neon yellow shirts standing outside the storefront, earpieces to communicate with in-store order fillers, cashiers, etc. and immediately engaging every car that pulled up. Scurrying about to grab orders, AND answer consumer questions from their car doors in a highly orchestrated effort to make the best of the situation. For me, a consumer trading with various retail sectors in the early days of COVID-19 - Best Buy was the most impressive response given the circumstances (non-essential designation) they were dealt. Kudos to the executive team for thinking outside the box and making the commitment to staff up and get creative.
  • Posted on: 08/21/2020

    Will Lowe’s new push turn rentals into a tool for growth?

    No brainer; what took so long? Value added services like this are what consumers are looking for and help reinforce the need for brick and mortar in retail. No different than grocers carving space from center store commodity goods to provide prepared meals, meal kits and even sit down dining. Regardless, good timing as WFH not likely to go away anytime soon. And Lowe's still enjoys a slight edge over other HI brands when it comes to DIYers of both genders and all ages -- that is where they should focus initially.

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