Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

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YouTube Channel

  • Posted on: 04/22/2019

    The North Face starts petition to make Earth Day a national holiday

    This is part of their - and the other brands quoted -- DNA. It speaks to their target customer and the social aspect speaks to Millennials in particular. Whether the drive for a holiday is successful or not, they got their brand out there and people are talking about it. Using Earth Day as a marketing event is the opposite of what this is about. Stop consuming. Recycle. Go outside.
  • Posted on: 04/19/2019

    Sears Holdings sues Eddie Lampert for illegally stripping retailer of its assets

    The horse has left the barn. It's a bit hard to believe a CFO only now sees something wrong. Where were those like him when all of this was going down?
  • Posted on: 04/15/2019

    Is Bed Bath & Beyond smart to draw the line on coupons?

    Sounds a bit like a smokescreen, sales are going to be going down - blame our new strategy. I wrote this two years ago: Bed Bath and Beyond’s Marketing Problems Are Yours Too Retailers -- and it's still true. They need a new store design, more people on the floor and less stack it high and hope it flies if they want to encourage more than coupon clipping.
  • Posted on: 04/12/2019

    Why consumers are breaking bonds with their favorite brands

    Of course the joke is many of these digital native brands are being swept up by legacy retailers into their portfolio so have things really changed that much from the old CPG ways?
  • Posted on: 04/11/2019

    Will more consumers listen now that Macy’s has a new STORY to tell?

    STORY made money by being paid for the time a brand was up. Finding pockets of trained employees can be good, but one has to wonder how having better trained employees in some of the known money-making departments would've been a smarter move.
  • Posted on: 04/10/2019

    Will Walmart clean up with its robotic workforce?

    While I'm no fan of the behemoth, you do have to give it to them for pioneering much around how to make their brick-and-mortar stores the stars of their universe. Removing the mundane helps them attract better employees and increase worker satisfaction for not having to do repetitive mind-numbing tasks. What that means for a legion of workers in retail is another story.
  • Posted on: 04/08/2019

    Retailers still haven’t solved last mile challenges for fresh foods

    "Consumers are inflexible in terms of both quality and timing expectations." People order fries through Grubhub. I'd say the consumer is pretty flexible in many last-mile delivery options.
  • Posted on: 03/27/2019

    Can baristas keep up with their robotic challengers?

    I think it is a bit naive to say robots can't do the same thing like give a smile and poo-poo technology fears as overblown.
  • Posted on: 03/25/2019

    Is there anything special about specialty retail?

    While I agree with the premise, I don't agree with the prescription "innovations, from mobile apps to gathering spaces and showroom stores." The only thing a brick-and-mortar retailer has going for it is its people. Fix the people, fix the customer experience. Ignore it and you end up burning through hedge fund money chasing the latest technology. Fix the people, fix the experience.
  • Posted on: 03/21/2019

    Do furniture retailers need a new approach in the digital age?

    You don’t buy furniture to see how it looks in a virtual picture, you buy furniture for how well it helps you make a nest. The answer is not more assemble-your-own furniture; unless you’re going after the IKEA market which already owns that space.
  • Posted on: 03/20/2019

    Will a new name and private labels give DSW a leg up on the competition?

    This is a brand being led, not pulled into the future. I'm not a fan of name changes but with all the initiatives they have done in the past few years, I'm sure their data says it is all positive.
  • Posted on: 03/20/2019

    Is the success of Ahrendts’ Apple store more fiction than fact?

    At the end of the day Apple has enormous resources to reinvent itself. As a dyed in the wool aficionado since my first black Powerbook, I would say the feel of the store is more a glorified fix-it store than a chance to be swept up in the magic of what you can do. Besides design and creativity, that takes a lot of training to not only be efficient but engaging. I didn't find any of that during Ahrendts short stint.
  • Posted on: 03/12/2019

    What will it take to make department stores relevant again?

    Department stores are still relevant - look at Target.
  • Posted on: 03/11/2019

    7-Eleven to take a page from Starbucks with a café concept

    While I get that iteration is important, it seems many brands are just trying things without seeming to develop from a core belief. 7-Eleven is a convenience. I need it now and don't want to go to a grocery store, in and out. Lingering is not part of the mix. They don't own the brand of food. I can't see a bunch of Millennials saying hey, let's go try that new cafe at the corner -- 7-Eleven.
  • Posted on: 03/06/2019

    Target crushes it with strongest holiday results in years

    Target is the Millennial department store. This is in stark contrast to the mall-based department stores rearranging their deck furniture displays and calling it a remodel. Struggling and failing to innovate, these stores are dragging down the malls with them. If Target has figured it out, why can’t other retailers?

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