Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

Visit his blog at

Other Links from Bob Phibbs:

YouTube Channel

  • Posted on: 12/14/2018

    Does Starbucks have a big delivery opportunity?

    Starbucks knows their customer well. They know that customers value convenience over anything else, including price […] It should be a lesson to their lower-priced competitors, such as McDonald’s and Dunkin’, that convenience is always going to win more customers than price. hashtag#retail hashtag#starbucks hashtag#uber hashtag#custserv
  • Posted on: 12/13/2018

    Retailing success doesn’t depend on silver bullets

    Clearly Ray is brilliant. Nothing to add, no silver bullets. Retail takes hard work to know what shoppers will pay money for, how to craft a branded shopping experience and get them to pay you enough so you can pull enough money out and grow the business.
  • Posted on: 12/08/2018

    Have retail store associates fallen into a hypnotic state?

    Which begs the question how you could’ve understood what sales truly takes to begin with. Talk about sad to see
  • Posted on: 12/07/2018

    Have retail store associates fallen into a hypnotic state?

    More data doesn’t solve everything. Brick and mortar needs to make an emotional connection which takes training -- not more tables to sink into a virtual world.
  • Posted on: 12/07/2018

    Have retail store associates fallen into a hypnotic state?

    Then I would suggest, if role-play turns you off that much you should never work in retail. How does a tennis star get great at tennis? They role play real situations over and over again till they can’t do it wrong. Sales associates have to do the same thing or they would default to, “can I help you find something?” That is the death of retail.
  • Posted on: 12/05/2018

    What’s next for Small Business Saturday?

    I am always suspicious of surveys like this. The problem and the benefit of small businesses is they don’t share their sales figures with most anyone. That said I can’t imagine why anyone would think small business Saturday is not a success. Yes we could use more adoption but quite simply there is nothing else that drives awareness of small businesses like this tool they can use.
  • Posted on: 12/03/2018

    Payless scores with mock-up luxury shop

    Reminds me of the buzz around Ship Your Pants by Kmart. Viral: yes, moved the needle of perception of the brand: 0. I think it was viral because of the "look at how stupid people are" phenomenon. I don't believe you can put Payless Shoes anywhere and get 10x more for them. Color me suspicious who they invited and their motives before calling it "brilliant." Perception is not reality. Reality is.
  • Posted on: 11/30/2018

    Store employees of the future will be affiliates, not associates

    And I would add, if the store affiliates get a legion of followers, they will be very vulnerable to being recruited to your nearest competitor.
  • Posted on: 11/30/2018

    Is J.Crew’s new Amazon relationship already over?

    A group of four people acting as CEO is never a recipe for success, especially when your debt is so high and customer perception of your brand is waning.
  • Posted on: 11/16/2018

    RetailWire Christmas Commercial Challenge: Amazon vs. Best Buy

    Hands down Best Buy with subtle messages of inclusion for the white guy helping the black woman and her nonchalant gift list including something for “my very busy wife.” In regards to Amazon, I think a lot of cities hoping to attract HQ2 can “feel it” and not in a good way.
  • Posted on: 11/15/2018

    I don’t like Amazon as much as I did last week

    Amazon has always been about Amazon, not about anyone else. To look at them as the savior of downtown when considering the incredible tax breaks they’re getting outrages me. The ones who have the most to lose are the poor neighbors who are going to end up having their rents jacked up two and three times as much along with traffic snarls. This is a data company -- they knew exactly where they were going all along. Just another of Bezos' amazing publicity grabs the media still fawns over every November.
  • Posted on: 11/02/2018

    Why do landlords say they’re happy that Sears is shuttering stores?

    It's like that one employee you've had for years dreading the discussion about them leaving to have them walk in and tell you they quit. I see this as nothing but a win, merchants in wings anchored by Sears should rejoice so long as the mall quickly has a plan to fill the space.
  • Posted on: 10/29/2018

    Can Brandless deliver on its lofty goals in a pop-up?

    $300 million in VC funding makes all of this possible. I'm still not convinced of the viability of generic items for $3 even if it does have strong Millennial messaging.
  • Posted on: 10/26/2018

    Should retailers respond to every consumer review?

    Every review. Every point of view. Every time. Dean Shulman, SVP of Brother talked on my podcast recently about how as a manufacturer he was more inclined to want to read the negative reviews to learn what could be better and respond. Smart thinking for any product or service when it comes to reviews.
  • Posted on: 10/17/2018

    Eddie Lampert is the worst

    Can’t say it better George! Yes, even worse than Ron Johnson and what he did to J.C. Penney.

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