PROFILE

Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

Visit his blog at http://www.retaildoc.com/blog

Other Links from Bob Phibbs:

YouTube Channel

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  • Posted on: 06/14/2018

    Reasons you’re afraid of retail sales training and what to do about It

    Respectfully I think you misread that. It is just two lessons a week so they practice and use what was taught in bite-size increments instead of one "training day" that is quickly forgotten.
  • Posted on: 06/14/2018

    Reasons you’re afraid of retail sales training and what to do about It

    Teslas cost 85K and I'm sure the employees make a whole lot more than a retail sales person does. "Passion" sounds great but is disconnected from reality of someone working on the floor in a Dick's or Macy's. The job is to move the merchandise, happy customers are the best brand advocates - the rest are employees.
  • Posted on: 06/14/2018

    Reasons you’re afraid of retail sales training and what to do about It

    Excellent observations Ray and spot-on.
  • Posted on: 06/14/2018

    Reasons you’re afraid of retail sales training and what to do about It

    Call it what you will, selling is nothing more than a transference of feeling. Zig Ziglar, one of the classic sales trainers, said it a long time ago -- people hate to be sold but they love to buy. No one is talking about used cars or robo-calls. The goal has to be to sell the merchandise. By any name that has to be the point or there is no ROI.
  • Posted on: 06/14/2018

    Reasons you’re afraid of retail sales training and what to do about It

    Great analogy about the unicorn entering the building, Paula!
  • Posted on: 06/13/2018

    Will IHOP’s burger buzz translate into sales?

    I think it is like a lot of politics coming out of Washington right now. Confuse and try to hold the news angle. I don’t think that’s the sound marketing strategy for any brand.
  • Posted on: 06/13/2018

    Will IHOP’s burger buzz translate into sales?

    Wendy’s wins for best quote. This kind of radical change comes up jarring, whether it was Kmart's “ship your pants” or Ron Johnson‘s tenure at J.C. Penney. Mark my words, this will be the “New Coke” of 2018.
  • Posted on: 06/07/2018

    Neiman Marcus results show the latest sign of department store life

    Excellent point Art Suriano!
  • Posted on: 06/07/2018

    Neiman Marcus results show the latest sign of department store life

    The point is they are all trying to zero in on who they are and what their shoppers value. It makes it much harder to write the "retail apocalypse" story when so many are meeting with success. But let's also acknowledge people are genuinely feeling more in the mood to shop. Now is the time when they feel that way to try a number of initiatives -- not the least of which is to get back to trained associates -- so when the inevitable shoe drops whether that is in a year or several, they can focus on what they learned.
  • Posted on: 06/07/2018

    Retailers get real with high-touch service

    Great story! I think if the message is authentic and you talk about what customers want, whatever medium does it the best you should do more of. The whole notion that putting pictures on Instagram lead to amazing sales has not proven out, like being more human. High-touch service is making the person in your store or on the phone feel for those few minutes that they are the most important person in the world. Without that, you're just a hack trying to make money on someone's products.
  • Posted on: 06/06/2018

    Costco workers get a raise and the retailer gets more good press

    People is the only way to compete. Paying more than you might feel you should allows employees to not feel like cogs in a wheel. Retail seems to divide between those that get this and bean counters cutting employees and holding a lid on wages. Would JCP be where they are now if they didn't have 1/2 the employees they used to have on the floor 10 years ago? And wages probably would have been one way to have held on to the best. Hats off to Costco for getting it.
  • Posted on: 06/05/2018

    What will Starbucks do without Howard Schultz?

    Howard was a remarkable visionary nearly losing the company when he remade it into his own image. His dedication to not only the drinks but social progress have been the same from the start, he was their “True North.” That said, the company has been keen to grow from within with passionate people dedicated to their mission and values. This isn’t so much bad news for Starbucks as it is great news for Howard who is bound to take what he’s learned and the values he has instilled to new projects that further his goal of greater inclusion and understanding around the world.
  • Posted on: 06/04/2018

    Can department stores be reinvented with a pop-up approach?

    Macy's already does this and they just purchased STORY which seems similar. It will be incumbent on their marketing and PR to brand the name Neighborhood Goods in shoppers' minds as something other than a restaurant with pop-ups around it that "changes every month." If it is a viable alternative to department stores -- enough people have to actually purchase something to fulfill the shopper's goal when they go shopping. Customers need to buy something, not just be studied or give feedback.
  • Posted on: 06/01/2018

    Walmart’s newest service brings texting and personal shopping together

    This is a game changer. Walmart is essentially saying they realize that low prices every day isn’t the future and affluent city customers may be. Another shot at disrupting Amazon
  • Posted on: 05/31/2018

    Walmart looks to win talent war with new education benefit

    This move from Walmart shows that retailers are valuing their employees more and more. Paying for college education is an increasingly offered perk -- Starbucks provides something similar to their employees. Most importantly, subsidizing college tuition gives Walmart a leg up over Amazon and some of their other competitors. Walmart is recognizing that they can’t recruit employees unless they fix their image of being a low-wage, no opportunity company. When employees are engaged with and loyal to the company, they’ll ultimately provide a better experience to the customer.

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