PROFILE

Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

Visit his blog at http://www.retaildoc.com/blog

Other Links from Bob Phibbs:

YouTube Channel

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  • Posted on: 08/23/2019

    Will the next recession devastate mall-based retailers?

    It is not an enigma that luxury brands like Nordstrom and Neiman Marcus are not growing. Luxury brands alone don't make you successful - conversions make you successful. Until and unless Nordstrom and the others pay attention to how many sales they could make but didn't, they'll be stuck in adding ancillary events and services to mask the fact they can't sell what they stock. That takes training. That takes people. That takes work.
  • Posted on: 08/23/2019

    Direct-to-consumer brands aren’t so direct anymore

    This is certainly one side of the D2C market. The other is how traditional brands are morphing from working with retailers and are now competing directly with them as I wrote in this recent post The Growing Backlash Against Brands Undercutting Their Retail Partners By Going D2C.
  • Posted on: 08/20/2019

    Is technology really making stores more like the web?

    #preach
  • Posted on: 08/20/2019

    Is technology really making stores more like the web?

    In my recent survey with Oracle NetSuite we found 79 percent of retail executives believe having VR and AI in stores will increase sales, yet just 14 percent of consumers believe the technologies will have a significant impact on their purchase decisions. Ninety-eight percent of retail executives believe VR and AI will increase foot traffic, but 48 percent of consumers do not think VR or AI has any impact on how likely they are to go into a store. The biggest problems stores are having is conversions of lookers to buyers. Humans can accomplish this better than an algorithm overlaid on a store.
  • Posted on: 08/15/2019

    Will thredUP make Macy’s more thrifty?

    Penneys announced today that they are offering ThreadUp too. Is the market that big to support multiple places to get used clothing? I don’t think so.
  • Posted on: 08/15/2019

    Will thredUP make Macy’s more thrifty?

    It’s a win for thredUP more than Macy’s. The more department stores try to not be department stores the more they shoot themselves in the foot. Many of these ideas are a distraction from the real problem - they haven’t solved the problem of not knowing how to sell their full- priced merchandise. Same for Nordstrom and their Local initiative.
  • Posted on: 08/14/2019

    Nordstrom’s Local concept needs work

    This concept has multiple flaws if one is an OPS person at heart like I am. It is not a thrilling, exceptional experience. It is more like a UPS Store - convenient for drop off but not much to move the needle on sales. But I know they are trying to get a handle on all of their online returns in new ways.
  • Posted on: 08/14/2019

    Nordstrom’s Local concept needs work

    I visited that location many times. I did not find them helpful but more often on their devices which took precedent over helping shoppers -- often, they remained seated to answer questions. Tailors were more of a take-it-or-leave-it customer service and the barber was a two hour haircut. This concept makes a lot of buzz and is convenient for some things but as a way forward to cut loss of foot traffic in the bigger stores, it's not much help.
  • Posted on: 08/14/2019

    Will Kohl’s shoppers like the ‘emerging brands’ chosen by Facebook users?

    My thoughts on Kohl's curated new brands vs. Macy's Story are in today's Retail Dive. While Story is the one that is getting Macy's more press, merchandising the items in their relevant departments — jewelry with jewelry, apparel with apparel, toys with toys — is likely to be more effective at Kohl's. While some scoff at Facebook, the reality is that 74 percent of American Facebook users visit daily, with just over half of those checking in multiple times per day.
  • Posted on: 08/12/2019

    Does North Face’s new concept point the chain in the right direction?

    What shoppers want is authentic interactions with people in stores. The idea that they want diversions from actually considering products comes from where exactly? On top of that, many retailers today already seem like museums where jaded employees wait for someone to ask them about a product. I can see this working once when you first walk in but I doubt it leads to repeat viewings or a compelling reason to return. While I understand the concept - having a space that doesn’t really try to sell merchandise is not a store. Call it something else if it’s not primarily there to sell products to consumers.
  • Posted on: 08/07/2019

    Walmart trains quarterly for active shooter events

    Imagine how the employees feel who know it’s happened at other of your store locations.
  • Posted on: 08/07/2019

    Has Christmas arrived too early at Selfridges?

    In spite of me being quoted in one, these are clickbait. I advise retailers to begin displaying their holiday goods before Halloween -- although not necessarily in the front of the store, and not necessarily at a discount. People are buying Christmas stuff all year long, so what you’re doing is pulling that demand forward. And if you only sell 10 percent of the merchandise, I see that as a good thing because it’s 10 percent less that you’ll have leftover at the end of the year.
  • Posted on: 08/07/2019

    Walmart trains quarterly for active shooter events

    Every mall in America should have this training quarterly as well as any business. You can't pretend an active shooting event will not happen to someone or in someplace you don't know.
  • Posted on: 08/06/2019

    What are the signs of a dying retail business?

    Yes, can you say GAP?
  • Posted on: 08/06/2019

    What are the signs of a dying retail business?

    That quote stood out to me from your report Paula and in fact I used it in a recent post. As if having $ = desire to provide a clean store. If you have time to lean, you have time to clean isn't just for restaurants.

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