PROFILE

Bindu Gupta

Loyalty & Marketing Strategist, Comarch

Bindu is a trusted advisor, subject matter expert and thought-leader who is leading the loyalty marketing consulting practice for Comarch in New York. Her focus has always been to create optimal experiences across consumer’s lifecycle and ensure customer-centricity. She has been developing research and data-driven actionable marketing strategies for clients in diverse industries and driving customer engagement and ROI for over 9 years.

Bindu is a trusted advisor, subject matter expert and thought-leader who is leading the loyalty marketing consulting practice for Comarch in New York. Her focus has always been to create optimal experiences across consumer's lifecycle and ensure customer-centricity. She has been developing research and data-driven actionable marketing strategies for clients in diverse industries and driving customer engagement and ROI for over 9 years.
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  • Posted on: 03/03/2021

    Will seniors trust CVS to keep them safe with in-home IoT?

    Though senior citizens are becoming more tech savvy by purchasing smartphones, smart television and even smart home technology, they often do not take full advantage of their devices, and they are concerned about privacy issues online. For retail pharmacies to succeed with this target audience in home tech services, it is essential for them to provide resources that will educate the senior citizens on how best to use these services and how to protect their privacy online.
  • Posted on: 03/01/2021

    Automated checkout ‘will be everywhere’ sooner rather than later

    COVID has definitely accelerated the need for contactless and seamless checkout experiences including "Just Walk Out" technology that Amazon Go is using. Now, how widely this would be adapted by other retailers depends a lot on the $ value as well the preferences of their target audience.
  • Posted on: 02/26/2021

    Are retailers snoozing on the sleep-tech opportunity?

    Today's consumers are more data driven. They do their product research and read reviews before purchasing big ticket items. With an increased focus on health and wellness, this behavior will translate to purchasing sleep products as well. Retailers like Mattress Firm are making the right moves by partnering with sleep tracking technology companies like SleepScore Labs. This gives the confidence that a consumer needs while making such purchases.
  • Posted on: 02/17/2021

    Has text messaging become retail’s go-to communication tool?

    Text messaging from businesses can be a powerful tool to communicate with their customers. They are currently used and most effective to convey transactional messages such as order status details (shipped, delivered, returns) and renewals (memberships, subscriptions, recurring products). However, there is immense opportunity to leverage this level of engagement for non-transactional communications such as to get quick feedback on services and products and for birthday/anniversary acknowledgments. Bottom line is to use it wisely based on the customer's lifecycle stage.
  • Posted on: 02/11/2021

    Will Men’s Wearhouse’s new digitally-equipped next-gen stores be a must shop?

    The new tech features are a great step forward. They just need to figure out how to market this to their target audience in the leisure wear-dominant environment. Eventually the demand for tailored clothing will pick up but Men's Wearhouse needs to plant the seed now to generate more foot traffic in the near future.
  • Posted on: 02/08/2021

    Who won this year’s Super Bowl ad contest?

    This year's Super Bowl commercials were a mixed bag of humor and emotion. The majority of the ads strayed away from focusing on the pandemic and showed a normal way of life which can be a nice escape. Toyota's Jessica Long's story was beautifully portrayed while State Farm's Drake from State Farm had a great recall value. The winner for me was Bud Light Seltzer Lemonade/Last Year's Lemons which aptly showed the struggles of 2020 with a humorous twist.
  • Posted on: 02/04/2021

    GameStop hires Amazon, Chewy and QVC vets to transform its business

    It's a good move to hire all these experienced and accomplished leaders but the main issue is GameStop's redundant business model itself. It will be interesting to see this unfold in the near future.
  • Posted on: 02/03/2021

    A new era for Amazon as Jeff Bezos hands over CEO role

    Innovative technology + customer-centricity = Amazon's success story. As long as Amazon's new CEO Andy Jassy sticks to this formula, there is no stopping them. Looking forward to all the "crazy things" that this new leader is going to "make normal" in the coming years!
  • Posted on: 01/26/2021

    Bud is latest major brand player to punt on Super Bowl spots

    Great decision by Budweiser, definitely aligns with the need to focus on the social good instead of being brand-centric. I anticipate similar efforts by other organizations to connect with the consumers. The Super Bowl commercials this year will look very different for sure, messages focused on building emotional connections instead of pushing sales.
  • Posted on: 01/20/2021

    Girl Scout cookie selling goes omnichannel

    Like many organizations, Girls Scout is pivoting to stay relevant in a contactless world. Their biggest challenge will be to translate the impulse buying which happened on-site to the online world.
  • Posted on: 01/13/2021

    What leadership lessons have retailers learned during the pandemic?

    The biggest lesson for retailers from the pandemic has to be how to be more customer-centric than product-centric. When retailers focus on making all decisions with the needs and values of the customer in mind (including how a certain action would make them feel, if it would maintain trust and boost good will, etc.), customers are more likely to respond favorably.
  • Posted on: 01/11/2021

    Did Amazon Pantry outlive its usefulness?

    I am an avid Amazon user and have barely ever used Amazon Pantry, mostly because it was too inconvenient for me as a consumer. One of the biggest strengths of Amazon is the ease of shopping for everything under the sun and getting it delivered in as little as a day or two. An Amazon customer is conditioned and expects this ease when they shop. Pantry simply didn't fit into this expectation.
  • Posted on: 01/07/2021

    Will meatless burgers moo-ve in on beef’s market share as prices fall?

    As per a recent report in September 2020, 72 percent Of Impossible Burger sales displaced animal-derived foods. Given this statistic alone, there is a high probability that price reductions can help grow sales and market share further for Impossible Foods. In addition, consumers are becoming more conscious of the environmental impact of their actions which perfectly aligns with Impossible Foods' mission to make the food system sustainable.
  • Posted on: 01/06/2021

    Chewy is barking up the right tree when it comes to customer loyalty

    What an amazing example of a customer-centric organization! Chewy is doing all the right things in terms of solving their target audience's pain points and going above and beyond to make them feel special. A customer-centric organization always helps build strong customer loyalty!
  • Posted on: 01/05/2021

    Are local retailers ready to flex their omnichannel muscles?

    Independent retailers have been agile enough to adapt to the changing times with online delivery, BOPIS, curbside pick up and more. However to stay afloat they will need to invest in technology that will help them reach their target audience at every interaction point. Luckily, the pandemic has also paved the way for technology providers to support small and independent retailers through cloud-based solutions which are easier to implement as well as affordable.

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