The one-to-one relationship aspect of true loyalty marketing isn't possible to create at scale, nor even sustainable at present levels, without the disciplines ...
Some of the digital communications habits we've adopted aren't always "better," and some habits we've picked up in customer loyalty marketing are also showing l...
At the beginning of each year, Hanifin Loyalty traditionally selects three words to define the course of loyalty marketing over the next 12 months. Here's a sum...
In pursuit of business process improvement for consulting and marketing agency Hanifin Loyalty, the company sought out tools to help manage social media marketi...
Though pundits write articles centered on Top 10, seven or five lists of recommendations, BrainTrust panelist Bill Hanifin had a revelation that the key to reac...
According to Paul Hebert, a lead consultant at Symbolist, a common definition of an "engaged employee" is hard to come by. "It's kind of like 'quality' - you kn...
In the February issue of Direct Marketing, one part of the feature story, "Fickle About Loyalty," that begs attention was the statement that customers may not b...
Setting annual goals can be a precarious venture. So BrainTrust panelist Bill Hanifin has elected to forecast the most important trends and areas of change in c...
Studying the Maritz Loyalty Marketing 2013 Gift Buying Survey may prompt retailers to make some quick adjustments in their loyalty programs to prepare for the r...
At the Retailer Roundtable in Portland, ME last month, Alex Rampell, CEO TrialPay, questioned how 'offers' should be driven and insisted the model has to change...