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  • Beth Keegan
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Beth Keegan

President, PREformance Marketing
Marketing Insights and Retail Strategist
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  • Posted on: 08/16/2017

    Will more promos fix Dick’s Sporting Goods pricing challenge?

    When was the last time a consumer got excited about an everyday or full price? Consumers like and expect promotions. The retail challenge is engaging consumers around their promotional offerings. Digital can't do it with scale, look at print -- both newspaper and mail to drive results.
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