Bethany Allee

Vice President Marketing, Cybera

First time retail business person, long time retail shopper. Coming at you as a results-driven problem solver with 20+ years of battle-tested experience in high tech marketing. Passionate about transforming and growing organizations through correctly identifying business objectives and aligning them with technology leadership.

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  • Posted on: 05/23/2019

    Can a startup undercut Rent the Runway in the clothing rental space?

    There's still room in this market. Price is a differentiation. But more than price, I'd argue that selection and convenience are equally important. There's an issue though, Haverdash isn't size-inclusive, so it cannot fully compete with Rent the Runway. Not being size-inclusive forces it to compete in a smaller market with folks who can out maneuver them on convenience, because they have a broad network of brick-and-mortar entities.
  • Posted on: 05/23/2019

    BBQ Guys and Lowe’s discuss best practices for implementing AI tech

    This is so cool! It is brilliant that Lowe's and BBQ Guys have AI translators who focus on helping their internal teams understand what the AI data means to them and how it directly relates to their specific roles. The approach that they're investing resources into translation and team communication is spot-on and it will give them a competitive edge, because their team will know what to do with the potentially extremely valuable information. Knowledge and information are power, but only if you know how to use it. Lowe's and BBQ Guys are training their teams on how to use it.
  • Posted on: 05/22/2019

    Should retail boards include seats for store associates?

    Diversity on boards has proven to net better decision-making. At this point, boards primarily diversify themselves based on gender and ethnicity. The addition of socioeconomic and role diversity to retailer boards is progressive and something that could give them not only additional insight, but a competitive edge.
  • Posted on: 05/21/2019

    Just how big is Amazon’s ethics challenge?

    There's a host of ethical issues building and waiting in the wings for Amazon. It will be interesting to see if consumers stand by the ethical concerns they clamor for now (fair wage, environment, go local...pick one), or if convenience will win.
  • Posted on: 05/21/2019

    When the going gets tough, the tough get transparent

    Exactly right, Cathy. There's no point in not being honest and the Rothy's following is extremely loyal. Being a brand with humility is part of their attraction, this move is in alignment with their brand.
  • Posted on: 05/13/2019

    What’s wrong with the (fill in the blank) category?

    Yogurt's decline comes from many sources. Greek yogurt went nuts a decade ago, then consumers learned about the negative ecological consequence of the acid whey that's produced when making Greek yogurt. I'm not sure how much shelf space played into the decline. On the whole, when a category declines, it's imperative that shelf space be reduced. Better yet, if it's a trend item, start reducing shelf space as soon as research shows the apex is reached. Be in front of the decline.
  • Posted on: 05/13/2019

    Why is Party City closing profitable stores?

    Harrison is keeping his business tight and trying to stay in front of the market - this is what leaders and innovators do. Evaluating market opportunity by looking at the market as a whole vs. individual store performance is more strategic and forward-thinking. Kudos to Party City for seeing an opportunity and realizing it.
  • Posted on: 05/07/2019

    What will Walmart gain from its ‘returnship’ program?

    Walmart can get a bad rap as a category-killer. The reality is that they invest in communities and the returnship program is another example. There are so many people who aren't sure how to get back into the workforce (for a host of reasons) and to have an approachable brand like Walmart open the door like this - Walmart deserves major kudos. Another untapped segment of the labor market that retailers should consider: drug offenders who received felonies for possession (vs. trafficking or dealing) five or more years in the past. There's a segment of the population who didn't/doesn't have access to information or resources on how expunge their record. So the bag of pot that was found in their locker when they were 18 and the felony that came with it, holds them back today. They're looking for someone to give them a chance - and there's enough of them out there to make a significant difference.
  • Posted on: 05/07/2019

    H&M will cease printing its catalog after 39 years

    Ditching catalogs is both environmentally and fiscally responsible! For H&M, the change is a no-brainer. Their audience browses online. No need for a resource-intensive catalog. Invest in digital.
  • Posted on: 05/06/2019

    Who is winning the shopping search race — Amazon or Google?

    Google must integrate a seamless payment and shopping experience in order for this to be a conversation. Amazon is so seamlessly integrated into the online shopper's buying process - it's one or two clicks to research and purchase ... and your payment is already verified. Until Google can better integrate research with purchase ...
  • Posted on: 05/06/2019

    Will a strategy built around changing people’s lives transform Lululemon’s business?

    The strongest value proposition a brand can deliver is a philosophical promise. Lululemon’s Sweatlife asks consumers to align to three core principals for living and health. This is a brilliant way to drive additional loyalty with their already loyal audience. As for the hurdles: relevance. The brand must practice what it preaches with every ounce of its being. With the idea of breathing and extending, they must fully extend themselves right now. If they do it authentically and wholeheartedly, they've got potential for long-term relevance and success.
  • Posted on: 05/03/2019

    H&M sells supply chain transparency

    Consumer attitudes, like any cultural shift, take time. There's enough education and thoughtfulness regarding this topic that once consumers with options (I add this caveat, because if you're fighting to keep clothes on your back, you don't care where they come from) understand the consequence, they tend to make the morally right decision. This documentary is extremely impactful.
  • Posted on: 05/02/2019

    Walgreens is training pharmacists to tackle mental health, opioid emergencies

    Kudos to Walgreens for being forward-thinking and socially responsible. Walgreens is ahead of the curve in bringing low-lift healthcare into a retail environment. Make yourself extremely valuable to the consumer and you're going to win. With caveat -- this is an additional role for pharmacists who've become responsible for a broad range of responsibilities in the retail environment, so I hope it doesn't result in longer lines for prescription pickup-ups.
  • Posted on: 05/02/2019

    Are ‘live, work, shop, play’ environments a big part of retail’s future?

    "Self-contained" communities will play a significant role in retail's future in urban settings. This big city idea has sprawled to smaller cities and suburbs -- and (as long as there is decent parking for outsiders) it works very well. These environments are also an opportunity for retailers to integrate themselves into a community, which is always a stronger way of selling services and goods.
  • Posted on: 04/29/2019

    Walmart’s Intelligent Retail Lab store runs on AI

    AI can definitely do the things Walmart is testing. Walmart is brilliant to have technology visible (the data center component) in a store that's branded as an innovation center. Companies struggle to test and efficiently deploy technology. This store is an extremely sound idea to test the technology, learn, tweak, and then scale. With this approach, Walmart will bypass or minimize the impact of miss-steps. AND there will be AI miss-steps. I'm such a nerd, I want to go and see this in action.

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