Adam SimonGlobal Managing Director - Retail
Adam joined CONTEXT in February 2013 to develop the company’s research coverage of ICT and technology. Adam is growing the CONTEXT panel of retailers, bringing fresh thinking to exploit new market opportunities. In 2015 he formed a pan-European Research Group on Smart Home, and in 2016 one on Virtual Reality. He is currently leading CONTEXT research into Omnichannel best practices. Prior to joining CONTEXT, Adam spent his career in professional services, introducing operational best practices in large retailers. He has worked with many of the largest retailers in Europe at senior executive level. Adam is a qualified Chartered Accountant, and has a degree in Modern History from the University of Oxford.