Arvind Krishnan

CEO, Swym Corporation
  • Posted on: 05/10/2017

    Has Fabletics bridged the digital/physical divide with its omnicart tech?

    Fair point that the current approach seems high friction, but I think there is value in giving users a way to "save" their context to pick up from where they left off at a later, more convenient point in time. It's conceivable that they come up with simpler ways for shoppers to save items to their cart themselves -- maybe a simple barcode scanner with email right in the change rooms. If the intent is there and can be harnessed, lowering friction shouldn't be that hard.
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