PROFILE

Carol Udell

President and CEO, Canadian Viewpoint market research fieldwork Consumer/medical panel, package/sensory tests, IHUTs, intercepts, CATI, focus groups, interviews, mystery shopping
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  • Posted on: 01/09/2019

    Is Lowe’s doing it right with its new tagline?

    Investing in innovative technology is a wise decision. Some decisions will pay off immediately and others may take time. However, technology requires updates in infrastructure and this facilitates better data collection and better decisions. Companies that fail to invest in technology will find it harder and harder to compete over time.
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