Anne Howe

Principal, Anne Howe Associates
Anne Howe has recently returned to independent consulting work through Anne Howe Associates, which she formed in 2010. Her focus will be on applying the principles of human influence in the retail and shopper marketplace. Howe has many years of marketing and management experience ranging across diverse business sectors, including Retail, CPG, Home, Apparel, Appliances and service industries across north America. She has been a bold, industry-involved leader in retail and shopper marketing, serving on groups, panels and commissions to further the discipline with a keen eye on enhancing the shopper experience. She is a member of the Path to Purchase Institute and has been a co-chair of its annual Expo event. Anne's overall business experience includes two years of consulting for and two subsequent  years as SVP for Acosta Mosaic Group, the marketing services division of Acosta Sales & Marketing, and 18 years as an executive at The MARS Agency. She also served as Regional VP of Sales for Hanes Hosiery, directed a retail-focused public relations firm and spent time in sales/marketing management with Hilton Hotels Corporation. Among her many career highlights: Introduction of storied brands such as Wonderbra, Barely There Intimates, Champion Underwear, Levi Signature, Whirlpool Duet and Clorox Green Works into the US retail marketplace. See Anne's blog:
  • Posted on: 06/17/2019

    Does self-checkout make sense for Costco?

    Mobile checkout should be happening sooner, not later! But for now, express lanes or self checkouts for ten items or less would make the Costco experience way better for so many shoppers who want to get a fresh steak and a bottle of good wine.
  • Posted on: 06/14/2019

    Amazon taps AI to drive fashion recommendations

    Well done, very informative comments!
  • Posted on: 06/14/2019

    Amazon taps AI to drive fashion recommendations

    The tech is actually quite fascinating, but knowing "the algorithm" is the fashion advisor is kind of off-putting in the context of fashion. Because fashion is so fickle and personal, maybe branding it like Amazon did with "Alexa" is something to consider.
  • Posted on: 06/13/2019

    Will same-day delivery flexibility give Target an edge over Amazon and Walmart?

    What, besides medicine, is so crucial to the Target guest that it warrants an extra $9.99 for same day delivery? The "must have now" hype of retail is getting way overdone IMHO.
  • Posted on: 06/04/2019

    Walmart to expand its talent pipeline with a debt-free college plan for high schoolers

    Walmart is making a true effort here and so many high schoolers will benefit. I hope the kids take full advantage of the education and truly get involved in the future of retail. I'd love to see the universities set up and foster an online community that gives the collective of students a purpose and a voice in the business.
  • Posted on: 06/03/2019

    Will the price of avocados make Americans say enough to Trump’s tariffs?

    Shoppers don't typically connect product tariff to immigration issues, but in this case, drastic measures are waking people up to the harsh reality of the need for action. It's not pretty, but America must get its ducks in a row.
  • Posted on: 05/22/2019

    Should retail boards include seats for store associates?

    Store associates are often the closest to the shopper. Adding them to boards ensures the shopper voice is represented appropriately. But these new board members have to be trained and grounded in the reality that board jobs are serious positions intended to drive growth and return value to shareholders.
  • Posted on: 05/10/2019

    Is anyone going to buy Sears’ rebranding?

    The new Sears branding looks very similar to Belk, who by the way just hired a NY agency to rebrand itself. Isn't that ironic?
  • Posted on: 05/07/2019

    Will a buyer step up for Lord & Taylor?

    Smart thinking Carol.
  • Posted on: 05/07/2019

    Will a buyer step up for Lord & Taylor?

    When a fashion stalwart shuts down the NY flagship, the writing is on the wall. Shut it down and move on. Let's not re-visit the Sears situation!
  • Posted on: 05/06/2019

    Will a strategy built around changing people’s lives transform Lululemon’s business?

    Nothing wrong with going more hardcore with the brand essence, but my gut sense is that many shoppers love Lululemon for the way the clothes make them look and feel while not sweating too!
  • Posted on: 04/22/2019

    The North Face starts petition to make Earth Day a national holiday

    Glad to see more brands standing up for core values in actionable ways. Earth Day should be about volunteering on trails, beaches and roadsides. The North Face has an opportunity to do more to mobilize its huge tribe to get something big accomplished.
  • Posted on: 04/15/2019

    Is Bed Bath & Beyond smart to draw the line on coupons?

    Hmm -- traffic already down, now weaning shoppers off long-standing coupons, what's the compelling reason to go there? I think the problem that needs solving is merchandise selection and shopping experience. the stores are "jammed and junky" to quote a designer friend! The curation consultants, inspired by shopper insights, need to get busy!
  • Posted on: 04/12/2019

    Why consumers are breaking bonds with their favorite brands

    For the past 10 years, the shopper mindset has been "what I want, how I want it, when I want it" - but many legacy brands turned a deaf ear. It's always wiser to meet the shopper head on and work harder to deliver to where they're headed, even if that change is uncomfortable.
  • Posted on: 04/10/2019

    Will Walmart clean up with its robotic workforce?

    Walmart employees and shoppers should be thrilled by this forward thinking move. Now Walmart should train its customer-facing associates in the art and science of human influence. Shoppers want and need human interaction. Don't leave this important piece of the service puzzle to chance!

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