PROFILE

Andrea Leigh

VP, Client Services
Andrea Leigh is a strategic advisor and expert in eCommerce growth initiatives with deep Amazon experience. As a ten-year former senior executive at Amazon, she led over 15 product categories, helped launch Amazon’s automated pricing system and CRaP (Can’t Realize any Profit) programs, and ran Amazon Prime for Amazon Canada. As an eCommerce industry expert and thought leader, Ms. Leigh is frequently quoted on the topic of Amazon and eCommerce in the media. She is also a speaker at national eCommerce, retail and digital marketing conferences, a contributing writer and podcast interviewee for relevant educational forums and media. Currently, Ms. Leigh is the VP of Client Services at Ideoclick, overseeing Account Management, Advisory, and Catalog services. Prior to joining the company, she founded Andrea K. Leigh Consulting, where she helped brands gain success selling on Amazon.
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  • Posted on: 05/22/2019

    Is anyone going to buy Sears’ rebranding?

    Sears main value -- for decades -- was via their hardlines private labels, Craftsman and Kenmore. Now that they've sold off their most valuable assets (big mistake IMO), I'm dubious they'll find a new value prop.
  • Posted on: 05/22/2019

    Why is Amazon paying employees to quit their jobs?

    It's faster (and cheaper) for Amazon to make someone else figure this out, and buy them later. Similar to their approach with Private Label via the their Manufacturer Accelerator Program.
  • Posted on: 05/22/2019

    Study says Whole Foods is the priciest grocer of them all

    Does anyone shop at Whole Foods for the deals? No, people shop there for the experience and expertise. Which goes to show that experiential retail is still alive and strong.
  • Posted on: 05/22/2019

    How should retailers raise prices to offset tariffs?

    Pricing is no longer a channel-specific game, especially in eCommerce. We're going to see a lot of disruption online as these new cost structures take hold for manufacturers and retailers react. Manufacturers are trying to pass the increased cost structure through to retailers through increased product costs, but there's no reason for the retailer to accept them and raise their prices until they see other retailers do the same. In fact, some of them explicitly won't -- forcing the manufacturers to accept decreased margins, especially if the retailers in question aren't sure *all* retailers are accepting cost increases. Take Amazon for example -- many of our clients (manufacturers) have attempted to pass tariff increases through to Amazon, but they are at a stalemate, with many of them forced to absorb the price increases or stop shipping product to Amazon.
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