PROFILE

Anne-Marie Kovacs

Co-Founder Pop Box
I’m an incurable entrepreneur, digital marketer, and retail veteran. My past experience includes leading digital marketing for companies including yellowpages.com and lasvegas.com, and I have a lifetime of retail experience going back to my family’s business. My history in forecasting business trends and consumer behavior led me to see the need for online retailers to get exposure and the ability to tell their brand story “in person” through a physical retail presence.
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  • Posted on: 05/13/2019

    Is anyone going to buy Sears’ rebranding?

    The logo is the least of their problems. Giving the logo any attention is such a frivolity when there are so many problems that need addressing. Seems consistent with how priorities are set within the company, huh? There has been so much damage done to this brand. In the face of this, presenting new logo and a tagline devoid of any credible factors can only cause major eye rolls.
  • Posted on: 09/28/2018

    HiO brings pop-up vibe to new store concept

    I actually did go to the HiO pop up at The Edit in Roosevelt Field. It was for "field research" but I ended up making a few purchases. ;-) The current consumer preference for discovery and for not-widely-available product is a result of consumer becoming exceedingly bored with being served the generic same-old-same-old merchandise by department stores. HiO's offering was interesting and did quench that thirst for discovery. Like a great modern museum store would. Or when you shop while traveling abroad. But, in the end, it's just a store.
  • Posted on: 07/05/2018

    WeWork doubles down on member-based retailing

    The WeMRKT concept has the potential of being quite exciting for the makers (the brand startups) and the public (as a new retail concept). I imagine it’s as if Kickstarter and Indiegogo put on "best of" exhibits. It’s a discovery + novelty formula that brands and WeWork can leverage to draw in new and repeat customers. As a consumer, I would definitely be interested in discovering new products by indie manufacturers. As a brand, what a great opportunity for market feedback. About fostering community? All of it will depend on how the concept is executed at a local level. Can't wait to visit!
  • Posted on: 02/07/2018

    Macy’s launches in-store pop-up concept for brands

    Discovery is the operative word. Much of Macy's offering has become generic, expected. New indie brands will give customers a reason to visit again. The ephemeral nature of pop ups is a motivating factor to get shoppers in the store "before it's gone." It also becomes source of curiosity to anticipate what will be popping up next. With that, it will be interesting to see exactly how Macy's will be educating the jaded public about their new Market offering. The initiative risks being a little disjointed if, as I understand it, every store could be featuring different brands for different amounts of time? Astute product curation will be an important factor to maintain the discovery experience. The capabilities of "Macy's sales associates" as engaging ambassadors will be crucial as well. I am equally curious about the requirements to be accepted as a The Market @ Macy's vendor, the monthly fees, types of products, POS, training, etc. Anyone know?
  • Posted on: 12/20/2017

    Do pop-up efforts make sense for subscription box services?

    Dustin, it's been an honor and a joy for Pop Box to be ambassadors for PupJoy and helping tell your brand story to a new audience.
  • Posted on: 12/19/2017

    Do pop-up efforts make sense for subscription box services?

    Joy, you may be reading our mind! ;-)
  • Posted on: 12/19/2017

    Do pop-up efforts make sense for subscription box services?

    Indeed, emerging online brands are eager to get into the physical realm though it's at a prohibitive cost in money, bandwidth and resources. At Pop Box, our goal is to help them tell their story IRL while allowing customers to discover something new.
  • Posted on: 12/19/2017

    Do pop-up efforts make sense for subscription box services?

    That sums it up nicely. :-)
  • Posted on: 12/19/2017

    Do pop-up efforts make sense for subscription box services?

    I can't wait to meet you. We are here until Sunday!
  • Posted on: 12/18/2017

    Do pop-up efforts make sense for subscription box services?

    Matthew, we invite you to drop by! There is so much more to our concept than meets the eye. We are open with this installation until Dec 24. ;-)
  • Posted on: 12/18/2017

    Do pop-up efforts make sense for subscription box services?

    Georganne, we are honored to be compared to Story. At the same time, our concept was developed as a response to the current retail scene: to provide customers with the shopping experience they crave today while allowing online brands to come to life in a physical space.
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