PROFILE

alinehme

Global Chief Commerce Officer. Publicis Commerce
I oversee Publicis Commerce, a global service that provide end-to-end Commerce solutions for Publicis Groupe clients and brands. I'm responsible for driving growth, building the product and scaling our services and platforms across markets, verticals and clients
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  • Posted on: 08/20/2020

    Can retailers mitigate holiday delivery fee spikes?

    This move puts every retailer at the whim of logistics, removing the customer entirely. Since the retailer and brand will care more about the consumer, they will be the ones to create the work around. For example, Holiday Seasons could start earlier to avoid surge pricing, retailers could create bundles to increase cart size qualifiers for free shipping. Coming into the holiday season during economic crisis will force brands to recognize consumers' need for value.
  • Posted on: 08/20/2020

    Will Kohl’s gain from other retailers’ pain?

    Kohl's suffered more than other "essential" retail giants which puts it on the back foot for the entirety of 2020. The digital sales more than doubled during the pandemic and that is where its future strength will come from as they target new consumers across the wide offering. The retail space is changing with bankruptcies, but it will depend on whether or not Kohl's has the cash to buy out failing spaces while their own prices drop.
  • Posted on: 08/20/2020

    Walmart keeps growing and growing and …

    There is no question that Walmart has invested in omnichannel solutions, and that they are working. Walmart will continue to bring more stores online which will improve their overall eCommerce growth as well as improve integration and grow subscription services. It’s this unified view that brings together operations and supply chain with consumer needs to push Walmart to the forefront of retail. However, it’s the next quarter that will really test what is working. As McMillion noted, they credit a lot of the current growth to stimulus packages, which are coming to an end. As the US economy stretches its post stimulus legs we'll see how companies like Walmart can leverage the investments in digital transformation to remain close to consumer needs and adjust to the economic impact. The hard work has been done, now the story will be how they leverage this to win the next round.
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