Arby’s tests vegetables made from meat (yes, you read that right)
June 27, 2019
“Megetables” are vegetables, like carrots, made from meat. (We’ll pause to let that sink in for a moment.) Arby’s CMO Jim Taylor reasons that, since a lot of people don’t like vegetables, why not give them what they enjoy? Arby’s first stab at the product line, currently being developed in its test kitchen, uses marinated turkey breast, sculpted and colored (in some unfathomable way) to resemble a carrot. A glaze of maple sugar brûlée and a parsley garnish, and there you have it — the “marrot.”
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