Retail News

Apple to participate in Japan’s ‘Lucky Bag’ tradition again this year

Digital Trends 12/29/2014

On Jan. 2, Apple will repeat its fukubukuro (“lucky bag”) promotion that was successful in Japan in 2014 when the retailer sent out heavily discounted $345 packages including such grab bag items as iPod nanos, MacBook Air laptops and the Beats by Dre Pill Bluetooth speakers.

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