April 21, 2015
60% percent of retailers lack the data to successfully personalize campaigns, yet 90% of customers say personalization affects their purchases. See this whitepaper for ways to increase long-term loyalty by delivering a highly personalized experience for every customer.
April 21, 2015
Today, consumers care more about food than ever before, and they’re taking this passion online to share. But the explosion of food culture still hasn’t translated to ecommerce. In this white paper, we outline three key trends that are currently transforming the online food and beverage landscape.
April 20, 2015
The beliefs of many marketers are hinged on outdated, unscientific theories that emotion is the primary pre-shopping brain activity while logic is the primary purchase-related activity. In reality, emotion is the prime motivator at retail.
April 6, 2015
Research shows that customers are three times more likely to engage with a brand that they believe understands their needs than with a brand they feel doesn't know them. As such, digital marketers must reorient their programs and organizations to focus on each and every customer interaction instead of just optimizing campaigns.
April 1, 2015
Shoppers are giving us a gift by walking into our physical locations. They are offering us the opportunity to engage their hearts, not just their heads. Download this paper to explore how to use the in-store experience to deepen your brand's emotional connection with shoppers.
March 31, 2015
The last year saw an increasing number of consumers opt into a variety of loyalty programs. And Bond Brand Loyalty's latest study shows consumers overwhelmingly agree that loyalty programs are worth the effort.
March 19, 2015
The 2014 holiday season saw some landmark developments in the influence of mobile and the continuing growth of eCommerce sales. Download this data-filled report to find out which strategies drove the most online sales for retailers during the holiday season, and learn what you can do to take advantage of these trends.
March 12, 2015
Mobile shoppers created record-breaking results for retailers and other businesses over the holiday season as consumers increasingly used smartphones and tablets to browse and buy. What were the biggest surprises, and what's on the horizon for 2015? Download this report for 2014 for the findings.
March 2, 2015
The path to purchase is no longer linear and customers are probably better informed and more savvy than they have ever been. So what do shoppers want and how can retailers give them compelling reasons that make them want to engage, spend more and become loyal advocates? Read this report to learn about the five key considerations for driving engagement and sales.
March 2, 2015
Responsive design now seems like an obvious choice for taking advantage of the growing opportunities of mobile shopping. But the potential risks, costs and pitfalls are causing merchants to tread very carefully. Download this eBook to understand what merchants should consider when choosing to go responsive.
February 26, 2015
30 seconds or less — it's the average length of time consumers engage with an online marketing message. Read this report for a statistical profile of today's distracted consumer, plus actionable tips for effectively communicating with and converting this valuable customer segment.
February 23, 2015
The very best way to understand which improvements have the biggest impact on customer satisfaction, sales and long-term loyalty is to ask consumers. So TimeTrade did. Read this report to see TimeTrade's findings, along with three recommendations for focusing on delivering what consumers really want, while keeping costs and operations in check.
January 22, 2015
Retailers operating loyalty programs anchored mostly in discounts and rebates risk engendering loyalty to the program and not to the brand. Read this white paper for a look at alternative methods that instead build customer loyalty to the brand and maximize customer value.
January 22, 2015
While the value of the mobile commerce revenue stream grows for retailers, mobile's greater significance may be as the nexus of the omnichannel shopping experience. Read this whitepaper to learn about brands' shifting mobile priorities, mobile transaction security, and mitigating shopping cart abandonment.
January 20, 2015
While retail leaders currently focus on the use of mobile devices for consumer acquisition and engagement, these companies are overlooking a huge opportunity — empowering field employees with mobile technology to collect valuable data. Download your copy now to find out how...
January 20, 2015
While virtually all companies are now actively pursuing consistent cross-channel experiences, many are greatly inhibited by the lack of a unified view of the customer. This e-book takes retailers and manufacturers through a five-part process with real-world examples that can help deliver long-term loyalty and profits.
January 15, 2015
In this whitepaper, Jumio examines the issues hampering mobile sales, what conveniences mobile shoppers are looking for, and offers advice on how retailers can provide consumers with a seamless, checkout experience that works consistently across devices and mobile platforms.
January 5, 2015
When consumers have seemingly endless options at their fingertips, competing on price or even quality is a losing proposition for today's retailers. Winning this moment's purchase is hard enough. Getting that same customer to keep coming back is the ultimate struggle. See FOUR TIPS for delivering an experience that inspires repeat visits.
December 10, 2014
There's a real art to creating a banner ad that evokes the desired response. Download this overview and see results of a before/after consumer correlation study that shows striking improvements in shopper receptivity once SellCheck's recommended changes are implemented.
December 5, 2014
New research suggests that delivering targeted push notifications to customers’ mobile devices helps companies drive even better results in mobile customer engagement. See this report on the “whats” and “whys” to unlock superior results .
December 1, 2014
While consumers still prefer to go to physical stores to make their purchases, the majority are no longer interested in "shopping" in the traditional sense. In this whitepaper from TimeTrade, you'll get tactical advice about "embracing showrooming"; learn about transformations taking place; and other strategies for winning over hard-to-please consumers with unbeatable, personalized service.
November 21, 2014
Referral marketing is an important new channel for customer acquisition that leverages both online and offline touchpoints to motivate customers to share. In this year's Look Book, online marketing leader Extole features some of the best-performing and best-designed referral programs for retailers they've seen.
November 20, 2014
As time-stressed marketers work to get the most out of their digital marketing programs, it’s important to step back from time-to-time to evaluate how the efforts are working. See this guide for advice on key questions, worksheets and related tools to help you get the most out of your evaluation.
November 13, 2014
Big data might be a hyped-up buzzword, but there’s no denying that the companies that are collecting data are light years ahead of those that aren’t. However, massive amounts of data doesn’t necessarily equate to smarter business decisions.
November 12, 2014
Many marketing, commerce and service professionals are struggling to understand customer behavior and anticipate their needs. Get this ebook for an inside look at how leading companies use customer insights to deliver a personalized, real-time brand experience that engages customers across channels, increases conversion and drives revenue.
November 11, 2014
Nowadays, everyone has Big Data. But not everyone is using it wisely, especially when it comes to influencing customer behaviors. This new article outlines a handful of sweet tips to help retailers leverage data into insights to drive stronger customer loyalty and increase profitability.
November 7, 2014
Consumers have driven an irreversible change in the buying experience — and now retailers are responding in turn, reinventing what stores should be and getting more insights than ever about their customers. This report from TimeTrade highlights five areas that retailers can address to enhance customer experiences and strengthen loyalty.
October 24, 2014
Consumers are walking into retail stores expecting to get fast, smart guidance while they shop. And yet, they fail to get the answers they need, according to a new survey by TimeTrade. In this new report, learn what it takes to win over frustrated shoppers, and the impact quickly accessible, knowledgeable personnel can have on retail performance.
October 10, 2014
Senior Forrester analysts investigate the challenges and rewards of using in-store analytics to drive increased engagement with customers and greater efficiency in retail store operations.
October 9, 2014
The CPG industry is fast approaching a digital tipping point. To help companies determine where their best opportunities to "create the future" lie, GMA asked The Boston Consulting Group, Google, and IRI to pool their expertise and undertake an analysis.
September 26, 2014
SellCheck effectively does for shopper marketing what spell check does for writing — improves clarity and effectiveness of communication through objective evaluation.
September 23, 2014
To fill in the broad blank areas in the omnichannel shopper portrait, retailers essentially need physical store equivalents of the metrics that make ecommerce “click”:
September 19, 2014
An innovative service significantly increases share of sales and profits for national and regional marketing programs — typically with no incremental spending.
August 25, 2014
The next wave of growth in digital commerce is being fueled by savvy, mobile consumers, yet an alarmingly high two thirds of mobile visitors abandon the checkout process with items still left in their baskets. See this whitepaper for expert perspective on the abandonment challenge plus five tactics to apply to your mobile site or app to reduce abandonment.
August 19, 2014
It has been estimated that 75% of consumers who abandon their online shopping carts had intended to purchase. Clearly, retailers are failing to satisfy their customers and losing, as a whole, billions of dollars in the process. See how retailers ranked in terms of seizing opportunities to turn abandoned intentions into actual purchases.
August 15, 2014
The Internet of Things is a game changer for the retail industry, giving retailers the tools and insights to transform their businesses. And yet, with the prospect of billions of devices connecting to systems and the cloud, getting started on IoT may seem overwhelming. In this new report from Microsoft, learn about an IoT strategy that retailers can launch into today.
August 12, 2014
What is still unclear for most retailers and brands is a solid understanding of when, where, how and why the shopper purchase cycle is influenced by e-commerce activity. In this new report, see the results of a survey of 1,000 primary household shoppers examining their interactions with the e-commerce space — from the time of purchase intent, to the purchase itself, and every stage in between.
August 11, 2014
With the continuing proliferation of retailer apps, today's consumers are more likely than ever to use their mobile devices to make a purchase. But the path to building a successful app is fraught with obstacles and the growing pains of transacting over mobile devices are evident for all to see. This Jumio whitepaper examines why mobile commerce is underperforming against its full potential.
August 7, 2014
Premium brands have grown exponentially in the past few years, but for CPG brands, protecting and growing share requires a clear and granular understanding of how each unique demographic segment defines and shops for these products. In this latest Point of View report from IRI, learn the most important factors contributing to the consumer value perception of "premium" and more.
July 30, 2014
When it comes to the art of POS promotion, there's too much at stake to just "go with your gut." SellCheck is a fast, proven solution that applies objective, scientific evaluation to the art of in-store communication. Download this overview and see before/after consumer correlation studies that show striking improvements in shopper receptivity. And see the EXCLUSIVE TRIAL OFFER!
July 29, 2014
Retail payment system breaches are causing devastating sales losses and negatively affecting long-term customer loyalty. Download this new RetailWire m•Paper for a concise look at how intrusions are occurring and a point-by-point set of recommendations for safeguarding retail POS systems.
July 23, 2014
Today's omnichannel shoppers can choose where, when and how they interact with a brand - and they expect retailers to deliver a relevant, seamless experience between channels.
Download this report to learn the five key strategies of omnichannel success.
July 16, 2014
Clearly, email is becoming the critical communication channel for the holiday season. But improper database management, especially around inactive subscribers, can leave retailers vulnerable to deliverability issues. Download this just-released eBook to see new research on the prevalence of the email channel and deliverability issues.
July 15, 2014
Data can build symbiotic relationships which deliver added value to both consumers and marketers when used correctly. Read this new whitepaper to learn how customer-centric data builds sustainable loyalty and "The Four Futures of Marketing" - the key elements of real relationships.
July 1, 2014
With the continuing growth of Amazon and eBay, retailers of all sizes have recognized the critical importance of performing at their optimum in online marketplaces.
June 17, 2014
To compete in a vast online marketplace, retailers must offer a differentiated experience that establishes a more meaningful connection with the customer. While numerous technologies attempt to provide the answers, a company’s most influential force—advocates—remains underused. The challenge is recruiting and utilizing those advocates, then measuring how those interactions impact the bottom line. This paper explains how some major brands are meeting that challenge.
June 12, 2014
For the best retailers today, the fundamental nature of Shopper Insights remains the same: people understanding people. But for many retailers, a huge gap exists between desire and fulfillment when it comes to leveraging Shopper Insights. In a 2014 online survey underwritten by Alteryx, RetailWire sought a better understanding of the real state of usage and areas of opportunity for Shopper Insights. Download this report for key findings.
June 12, 2014
While retailers are past the point of debate about the need to go omnichannel, the majority see themselves as “behind the curve” when it comes to omnichannel readiness. True omnichannel requires synchronization of buy and sell side activities, but most work so far has been on the marketing side vs. the merchandising side. Read this new m-paper from RetailWire to learn about aligning operations to provide winning cross-channel experiences.
May 9, 2014
While Lindt has had an e-commerce presence since 2002, the master chocolatier sought a more personalized connection with customers and ways to give chocolate lovers greater access to Lindt confections outside of specialty stores and outlets. In this case study, see how Lindt hit its sweet spot with the launch of a new cloud-based web store.
May 7, 2014
With today's competition, running profitable online businesses comes down to providing the kind of consistent, satisfying experiences that win shoppers' hearts. Download this ebook for ten suggestions based on proven eCommerce best practices that are designed to further streamline the shopping process and improve conversions.
May 5, 2014
Companies collectively spend billions of dollars on lead generation campaigns to attract new customers and invest heavily in programs to retain them. This white paper will highlight how ecommerce leaders can deploy brand advocates to emotionally engage customers, build long-term relationships that capture net new revenue, and consistently meet or exceed sales quotas.
May 2, 2014
These informative resources offer guidance and tips on how to increase your performance with Google search, Google ads, and in online shopping comparison sites.
April 21, 2014
With so much competition among online retailers, trying to gain customers based solely on price or convenience may be futile. However, there is another tool online retailers can deploy that will create long-term revenue and growth. And that tool is trust. This eBook explains how best to build and maintain trust with your online customers.
April 17, 2014
If the customer is king, your product data is queen. But far too many retailers treat their product information as an afterthought. The key to a great customer experience and better sales is complete, reliable and attractive product information across every channel. See this ebook to learn how to get product data right and help your customer buy from you.
April 10, 2014
Advocates are your brand's most influential and under-used sales force - an authentic human connection in a self-service world. In the age of Amazon, advocates create differentiated customer experiences and inspire customer loyalty. Read this whitepaper to learn how the next wave of advocacy will deliver what the first wave couldn't: the ability to identify and deploy advocates in a sustained, consistent and measurable way.
April 7, 2014
A new democratic relationship between consumer and retailer is emerging. The retail power dynamic of the past was arguably more predictable and static. To be relevant to today's consumers, retailers still need to be consistently and powerfully seductive, but they also need better, more open communications where quality information is shared between both parties. See the findings of this just-released research.
March 31, 2014
In this demanding omnichannel world, your Order Management System (OMS) is like the coach that runs your team. But the System isn't enough - you'll need a playbook. Get this free resource from ShopVisible to learn five Order Management plays designed to keep you competitive in an omnichannel world.
March 18, 2014
There is a vast difference in eCommerce solutions. And in today's omnichannel world, the choice may be central to the success of your business. In this insightful guide from ShopVisible, you'll see a list of specific, scenario-based questions that help focus you on YOUR business — not on THEIR technology.
March 18, 2014
Rather than battle the trend, leading retailers are turning showrooming to their advantage with a sharper focus on in-store marketing, improving the shopping experience and ultimately converting showroomers into purchasers. Read this new whitepaper for lessons from the showrooming challenge to develop a new set of best practices.
March 5, 2014
Money can't buy love. And yet loyalty marketers bestow points on those who buy in hopes that they will return for more. Loyalty programs that reward customers for behaviors AND attitude — for transactions AND interactions — can build a sustainable competitive advantage. Read this new whitepaper from Aimia to learn the benefits and drawbacks of rewarding customers for behaviors and actions that show genuine engagement and advocacy.
February 14, 2014
Consumers are choosing convenience over channels. That equates into an expectation for personalized, total shopping experiences, whether they begin online, in-store or on the phone. And they want to research, buy, receive and return products on their terms. Read this new whitepaper to learn about six best practices to help deliver the kind of seamless shopping experiences consumers demand.
February 10, 2014
It's clear that multi-channel shoppers are more valuable than single-channel shoppers. Retailers must reevaluate their overall approach and strive to deliver Commerce Anywhere. THIS NEW E-BOOK addresses the challenges of the entire customer journey, from the couch to the checkout and beyond.
February 10, 2014
Significant changes are being seen in how businesses are pricing their products and services in direct response to changes in customer demand and behavior. DOWNLOAD THIS WHITEPAPER for an understanding of the most popular pricing strategies for subscription based companies, and examples of successful applications for each.
January 31, 2014
Four informative assets with "must have" tips and a retailer’s calendar with everything you need to know to make 2014 your most successful year yet.
January 30, 2014
Last year's hullabaloo over showrooming highlighted a pain point for retailers: the notion that e-commerce cannibalizes in-store sales. But, according to a recent Harris Poll, shoppers during the 2013 holiday season were more likely to buy at the store after researching online. Read this new whitepaper to learn how webrooming and showrooming are finally forcing brick-and-mortar retailers to play the e-commerce game to their benefit.
January 27, 2014
Retail promotion execution is hard. It ranks as one of the most complex, labor-intensive operations in our consumer economy and inherently carries high error-rates.
In this whitepaper, you'll learn why "Agile Execution" is the future of retail activation.
January 21, 2014
Aldo, the high-end footwear retailer, had expanded to over 1,400 locations across the U.S. and globally with all the operational challenges that comes from such dramatic growth. Markdowns threatened to erode margins and inventory aged due to buyers holding onto assortments too long. See this brief to learn how Aldo's markdown optimization solution enabled it to meet these challenges.
January 2, 2014
At least 50% of an application's cost across its lifecycle goes to support and maintenance. As a result, Application Support and Maintenance has become a top IT concern because so much of these efforts are non-productive. CLICK to access this WHITEPAPER and VIDEO and learn about a solution to the ASM conundrum.
December 17, 2013
Today's dynamic retail environments demand high-performance printers that do double duty and even triple duty in and around every area of the store, and even off-site. This paper examines the possibility that the days of the single device, single purpose printer may be behind us.
December 16, 2013
Users of Business Intelligence solutions might consider adopting Einstein's "Information is not knowledge" as their motto. Read this whitepaper for a look at the hot trends that are expected to shape BI technology over the next few years.
December 13, 2013
An omnichannel strategy doesn't ask, "Which channel?" Progressive omnichannel retailers let the customer decide, and then they determine how to best accommodate customer preferences. Download this new whitepaper for an insightful perspective on what's entailed in creating a single commerce platform and delivering an omnichannel experience for your customers.
December 11, 2013
What will retailing look like in 2020? This paper, jointly developed by Herb Kleinberger, Adjunct Professor, New York University (NYU) Stern School of Business, and Chris Hendren, Director, Global Retail Solutions, IBM, takes stock of retail history in plotting its future course.
December 10, 2013
Mobile-savvy, always-on, socially-active consumers are transforming shopping by engaging with retailers through new digital channels. Download this white paper to learn more about the "Now and Next of Retail" and how Mindtree solutions help retailers innovate.
November 27, 2013
This recently released global research study finds that retail executives are recognizing the opportunities associated with big data. In this paper, we examine how retail industry respondents view big data - and to what extent they are currently using it to benefit their businesses.
November 22, 2013
In this just-released, 53-page eBook, Dan R. Wilson, channel manager, Intel, presents a collection of his insightful blog posts. Download this eBook now for ideas and motivation in the race to stay ahead of omnichannel tech developments affecting your business.
November 6, 2013
With a name like Scheels All Sports, customers expect to find whatever they need for any sport. But with more than 3 million SKUs across 24 stores in nine states, the need for a new game plan was becoming increasingly evident. Download this Retail Showcase to see how Scheels improved their game.
November 4, 2013
Adoption of new technology and growth of omni-channel retail has changed customer purchase behavior beyond recognition. What do customers expect from their interactions with retailers? What value do customers place on the data given by and collected about them? And how do they want to be recognized and rewarded? DOWNLOAD THE REPORT to find out.
October 16, 2013
While early adoption of new retail technology is having a transformative effect on companies, it often causes great challenges for device and network infrastructure support. As a result, the traditional support model for a retailer's IT infrastructure is poised for change. Learn about a new perspective on proactive, managed IT services.
October 14, 2013
Manufacturers and retailers count heavily on the holiday season, but predictions for 2013 holiday season sales growth have been modest. To maximize this revenue, retailers and manufacturers must work together to understand shopper motivations. Download this whitepaper for five key strategies for greater retailer and manufacturer collaboration.
October 4, 2013
Every customer interaction can make or break her relationship with your brand. In today's economy, recognizing and positively influencing these loyalty moments of truth has become a singular challenge. In this Retail Brief, Aimia identifies the most important loyalty moments of truth and offers guidelines for getting them right.
September 11, 2013
Merchants and consumer goods companies need no longer rely on a slow, labor-intensive process to address the three critical challenges faced in optimizing execution in stores: out-of-stocks, missing or incorrect shelf tags, and poor display execution. See this whitepaper to avoid common pitfalls and find answers to improving retail execution in stores.
September 10, 2013
Consumer price sensitivity and increasing price competitiveness mean it's more critical than ever for retailers to monitor the competition. See this new White Paper from Profitero for an outline of the five key reasons why every retailer needs to track their competitors' prices.
August 22, 2013
Digitally empowered consumers are upending tried and true business assumptions that the retail industry has relied on for years. This exclusive new research conducted by UBM Tech and sponsored by Intel documents how retailers are rethinking their go-to-market plans and modernizing operations.
July 29, 2013
This year's study has been expanded to delve deeper into how mobile and social are shaping the online shopping experience, while exploring what today’s demanding consumers expect from retailers seeking to provide an integrated omnichannel shopping experience.
July 17, 2013
Inspired by The British Museum's, "History of the World in 100 Objects," the authors of this fascinating new resource have set out to define the key objects which overtime have had a profound impact on the development of retail and society.
July 10, 2013
The concept of the always-connected consumer is quickly becoming a reality and retailers are rushing to find ways to meet the ever increasing demands of today's shopper. This whitepaper sets out to uncover the real challenges of omnichannel retailing from the retailer's perspective.
June 11, 2013
Imagine tracking real-time demand for perishable items and automatically adjusting prices and promotions to prevent spoilage. Read this Solution Blueprint to learn how this new merchandising solution can reduce loss and increase operating profit.
May 22, 2013
The complexity of retail supply chains is daunting, especially in big companies that manage deliveries from hundreds, in not thousands, of suppliers. In this premier RetailWire m•Paper, you'll learn about the use of a cyclical, four-step management method known as "PDCA" that serves as a model for the latest technology-enabled vendor performance programs.
May 16, 2013
Behaviors displayed by many of today's shoppers reflect the economy at large. This year's New Product Pacesetters results from IRI bring these seemingly contradictory behaviors to life and demonstrate the power that consumer-centric innovation has in driving revenue growth for CPG marketers.
April 30, 2013
Retailers use loyalty data well to reward shoppers, but they may be missing another huge opportunity. Efforts to increase store layout effectiveness often yield poor results. Best practices focus instead on the mining of customer-specific basket data to reveal behavior by your priority shoppers.
April 22, 2013
CrossView's annual cross-channel study conducted in the first quarter of 2013 showed more movement and investment in mobile than in any other channel year over year. Download this free report to see how leading retailers fared across four channels: online, in-store, mobile and call centers.
April 17, 2013
IBM Smarter Commerce
In many companies, the daunting annual sales planning process is being greatly eased through the use of Trade Promotion Optimization tools. This comprehensive procedure is followed by the redundant task of loading the plan into an internal Trade Promotion Management system for execution, aka the "swivel chair" approach.
April 15, 2013
Planograms tells you where product should be, but how do you know if it's there? Verifying that products on shelves match planograms is laborious and expensive. In this solution blueprint, you'll learn about cutting edge shelf compliance solutions that are harnessing new digital image recognition technology to confirm product placement on store shelves.
April 11, 2013
Other online shopping surveys have focused on purchase or web usability, but this survey bridges that gap with a view of perceptions on customer experience from pre-purchase through post-delivery. This study also provides a clear picture of which shipping and post-purchase services enhance customer experience.
April 8, 2013
Even great loyalty programs need an occasional refresh. While retailers frequently adjust their thriving programs to optimize the investment in their loyalty strategy, careful consideration is required to balance potential costs against delivering a meaningful customer experience. Read this case study to see the strategic recommendations one retailer received.
March 27, 2013
IBM Smarter Commerce
The "Shift-to-Early" approach makes use of lifecycle pricing tools to improve outcomes. Download this paper to read about current challenges and see a realistic set of practices that can significantly reduce forecasting uncertainty, help enable better pricing decisions and improve profitability.
February 26, 2013
This white paper identifies seven key consumer touch point challenges and discusses the steps necessary to overcome them. Learn how retailers are capitalizing on opportunities to influence buying patterns and consumer behavior with social media and mobile.
February 19, 2013
How much is your company focusing on retail audits to support peak performance and sales throughout the year? Are opportunities to optimize your retail execution during holidays going untapped? Read this complimentary guide from Gigwalk to learn how new mobile technologies are changing the way companies approach holiday planning.
January 11, 2013
Find out how NetSuite for Retail can help deliver a superior customer experience across all touchpoints, streamline operations with a unified end-to-end suite, and grow multi-channel sales with a 360-degree view of all customer transactions and interactions across any touchpoint, international market or business model.
January 10, 2013
The good news? Data and technology have made it easier than ever for you to connect with your customers on a more meaningful level. The not-so-good news? Data and technology have also made it easier than ever for your customers to disconnect from you. Read this new eBook from dunnhumby to learn why personalization needs to be part of your long-term commitment to the customer.
December 19, 2012
In this edition of Mobile Marketing get insights on how small businesses can effectively compete with their bigger-spending rivals by taking advantage of the many mobile marketing tools now available. See this issue for important updates on mobile trends and strategies.
December 14, 2012
Demand changes not monthly or weekly but by the day, hour and minute. Retailers must collect and analyze the big data, derive actionable insights, and act on those insights effectively. Read this informative whitepaper to learn how retailers are reimagining what is possible by using in-memory computing to manage and make use of internal and external data.
November 26, 2012
IBM Smarter Commerce
In interviews with CMOs worldwide, four "universal game-changers" surfaced. The most proactive CMOs are responding to these challenges by focusing on customer relationships, not just transactions. In this executive report from IBM, learn the three strategic elements being explored by CMOs.
November 26, 2012
Execs expend a great deal of effort and money trying to improve customer loyalty by measuring and managing metrics like satisfaction and Net Promoter Scores. But having these scores tells you almost nothing about how customers divide their spending among the different brands that they use. See this whitepaper to learn how these metrics correlate poorly with what matters most for understanding customer loyalty: share of wallet.
November 19, 2012
Private label products in the U.S. have hit a proverbial glass ceiling, according to SymphonyIRI. Growth in many top CPG categories is stagnant. But U.S. retailers continue to push the private label agenda with highly focused efforts. Download this FREE report to learn about the latest private label trends — channel-by-channel and category-by-category.
November 13, 2012
IBM Smarter Commerce
The 2011 holiday season was a bonanza for online retailers. In this fifth annual holiday guide, you'll read summary analysis of mobile developments, an assessment of social media's influence on online holiday purchases, plus valuable metrics such as conversion gains, average order value, cart abandonment and more.
November 7, 2012
Accenture, comScore and dunnhumbyUSA collaborated on a groundbreaking study to better understand the link between how consumers use brand websites and their brand purchases in-store.
November 6, 2012
Consumer-to-consumer marketing is on the rise, and 2013 will be the year when it explodes into the mainstream, becoming a must-have retail marketing tactic rather than just the mark of the out-there-brand-innovator. Read this eBook on Consumer-to-Consumer Marketing Success and get the full list of predictions for 2013.
November 5, 2012
True price intelligence provides complete visibility into competitive prices in order to make smarter price decisions to beat the competition. In this eBook from retail price intelligence experts, 360pi, discover 5 price intelligence secrets to increase sales and profit.
October 19, 2012
Brands and retailers typically understand how to kick off a new product, but there is a significant shopper trial opportunity long after the initial launch. See P&G's innovative solution to address this opportunity.
October 1, 2012
IBM Smarter Commerce
In the last year, "showrooming" has made significant inroads into retail industry lexicon while simultaneously being dismissed as overblown. While the results of a recent RetailWire study indicate that consumer use of mobile apps for competitive price searches in-store may not be a major problem, it is certainly symptomatic of broader issues.
September 26, 2012
A loyalty program suffers from 'promotion commotion 'acquisition addiction' and other common problems. The program failed to drive meaningful lift or increased engagement with members after sign-up. See how these common loyalty program issues were successfully addressed.
September 19, 2012
Managing Black Friday crowds safely requires planning for the expected, as well as the unexpected. The good news is that many safety procedures go hand-in-hand with operational enhancements that can boost productivity by as much as 35 percent. See this new e-book to learn essential tips and information.
September 17, 2012
The more you know about your online performance the more capable you are of fine-tuning your overall strategy. Measuring your success on eBay, Amazon and Buy.com will enable you to reinvent your selling experience, transforming you into a better online retailer. Learn four reasons why optimizing your reporting on marketplaces will help you get ahead.
September 12, 2012
As retailers begin to operate 24/7 through a growing number of sales channels, their volume of strategic business information rises exponentially. See this whitepaper to learn how Strategic Information Management is driving winning initiatives in five key areas.
September 11, 2012
Competitive pressures and a slew of current trends — including social and mobile — have greatly intensified the need for effective evaluation of e-commerce products and vendors. See this research brief for Gartner's practical guide to the e-commerce vendor selection process.
August 22, 2012
The scope of seamless end-to-end cross-channel order management is expansive and the capabilities that are possible are deep. See this informative whitepaper from Sterling Commerce to learn how cross-channel order management can have a game-changing effect on both the customer experience and operational efficiency.
August 17, 2012
Today's business climate demands that retailers quickly roll out new capabilities across stores and channels; create new, technology-driven processes in weeks, not years; and drive technology-based innovation throughout the entire company. Is cloud computing the answer?
July 30, 2012
The advent of e-commerce and e-fulfillment on top of the traditional challenges of brick-and-mortar retail has led to a rapidly transformational climate for direct-to-consumer commerce. Learn about using an integrated view of commerce-enabled order management, customer fulfillment, unified inventory, and a balanced supply chain.
June 11, 2012
It's the new reality for both manufacturers and retailers -- intense pressure to reduce costs while increasing revenue and profits. In this world, working smarter is a given for success, leveraging agile Business Intelligence tools that offer real time analytics. That means the ability to quickly and accurately syphon out a few critical insights from the flood of Big Data pouring through the organization.
June 4, 2012
In this industry study, retailers throughout North America were interviewed to gain their perspective on key hot button issues and their outlook over the next three years. See the study to learn what the results revealed.
March 26, 2012
This book offers principles and tools you can use to discover how your customers behave -- and how to put that knowledge into action to drive more sales.
March 9, 2012
Retailers are currently contending with a new host of challenges to maintain market share, but it's critical to act decisively while opportunities are fresh and other competitors are still reeling. For specialty retailers that have weathered the recession, this whitepaper cites the potential benefits of taking swift action.
July 11, 2011
How can this 700+ store specialty fashion retailer drive further efficiencies in labor while enhancing customer service? Recognizing the value of fitting rooms as a sales vehicle, Fashion Bug worked with Alert Technologies to devise a six-store test.