RetailWire Sponsor Whitepapers

February 22, 2012

DemandTec

Shopper-Centric Retailing - Shopper Insights at the Point of Decision

With the explosion of mass retailing, the customer became an abstraction and all were treated the same. But the turn of the century saw the advent of new, powerful technology designed to enable demand modeling, forecasting and optimization. Learn how next generation technology is ready to help renew our intimacy with the shopper, target our plans, and deliver competitive advantage.

February 13, 2012

Trion

Winning at the Shelf: Retailers invest in merchandising systems to drive sales as economic recovery continues

Manufacturers of retail merchandising systems have seen an uptick in activity as food retailers are reinvesting in growing their businesses. Learn about Trion's recommendations for systems that can improve product presentation, ease the selection process for consumers and save valuable man hours in restocking time.

February 10, 2012

IBM

OfficeMax reclaims market share with a new e-commerce solution

Office Max needed to reclaim market share in Mexico for its e-commerce operations. The solution was a new e-commerce platform capable of providing the entire company with insights and visibility into the complete business process.

February 7, 2012

SymphonyIRI

Rich with Opportunity: Wealthier Consumers Deliver Prospect for Sales Growth and Market Expansion

While generally more optimistic, many wealthier shoppers are making concessions due to the down economy. Analyzing a full year of MarketPulse™ survey data, SymphonyIRI Group garnered some fresh and in-depth perspectives from a consumer group oft overlooked in this penny-pinching era -- wealthy consumers.

January 31, 2012

MarketingLab

Consumer Services Engagement Survey

In November, MarketingLab and RetailWire.com invited leading consumer marketers throughout North America to participate in the largest Consumer Engagement Survey of its kind. The survey asked participants to carefully examine how they create, fund and implement consumer engagement programs.

January 26, 2012

DemandTec

Best Practices In Promotion Planning And Execution

As retail promotions shift away from the era of mass marketing to a customer-focused approach, next-generation retailers are developing multiple versions of their promotions to target different segments, different geographies, or to address a variety of needs -- from local regulations to price sensitivity. And yet, versioning creates complications and cost.

January 25, 2012

IBM

Papa Gino's Boosts Sales and Customer Loyalty

Papa Gino's wanted to enhance agility by moving away from cumbersome spreadsheet-based analysis processes and giving users a real-time view of budgeting. The company also wanted to introduce a customer loyalty program and increase online sales. It saw business analytics as the key tool for implementing these strategies effectively. See the solution, detailed in this case study.

January 19, 2012

Oracle

The Store: The Intersection Of All Channels

As retailers become cautiously optimistic that spending is on the rise, they must take advantage of technology advancements to develop staying power in the marketplace. While most purchases are still made in-store, merchants must merge all channels at that point of purchase. In this E-Book see 5 strategies designed to help retailers engage shoppers in this multi-channel arena.

January 18, 2012

RightNow

Principles of Successful Cross-Channel Call Centers

Outdated contact center systems present numerous problems for merchants, including a lack of adaptability and inflexible applications. Read about the challenges of the traditional contact center and the benefits of the SaaS model in the context of real-world scenarios of a shopper's journey.

January 11, 2012

1010data

Understanding Self-Service Big Data Analytics

Analysts want direct interaction with their data without creating an IT project. The good news is they can get exactly that through a Big Data analytical platform in the cloud. To learn how it's being done, download this Learning Packet from 1010data.

January 6, 2012

MEI

Trade Promotion Insights: 2011 Trends and 2012 Predictions

The consumer's pursuit of 'smart living' will continue in 2012. While consumers are becoming information savvy, traditional trade promotion and marketing tactics will continue to play a major role as well. In compiling their analysis and predictions, TradeInsight made use of multiple information sources in this report, which includes an assessment of "The State of Trade Promotion Management (TPM)."

January 6, 2012

Opterus

Strategically Managing Store Communications and Workload Capacity

A huge amount of information flows between head office and stores as part of day-to-day communications. It's important to manage store capacity; the total workload of the assigned tasks balanced with the store's ability to perform those tasks by a specific date.

December 22, 2011

Manthan Systems

When Good to Know is Just Not Good Enough

ACTION is key to decision making. Solid data is important. Contemplating the data is critical. Ideas that present as opportunities within the data are vital. However, moving beyond contemplation and into action is where profits can be found for today's retailers. See how in this newly-released whitepaper.

December 21, 2011

iQmetrix

Customer Experience: Turning a wireless store into a fun and engaging destination

Due to the proliferation of online shopping and mobile purchase research, consumers are more informed and less inclined to wait around in-store for assistance. Today’s shopper is looking for a new, more convenient, informative and engaging in-store experience.

December 20, 2011

dunnhumby

dunnhumby on...Loyalty

While a lot of companies strive to achieve the much-vaunted goal of customer loyalty, the vast majority of brands do not engender true loyalty amongst their customers. Download this free whitepaper for an insightful look at the philosophy behind dunnhumby's practice.

December 14, 2011

Powervar

The ROI Study of Unburdening Service Costs From the Bottom Line

Learn how much power disturbances are costing retail businesses and how power quality technology can deliver cost savings directly to the bottom line.

December 13, 2011

Oracle

Cross-Channel Commerce 2011: The Consumer View

What do consumers expect of multi-channel retailers? In the fall of 2011, Oracle Retail commissioned a survey to look at consumers' perceptions of their experience when they shop across different retail channels.

December 5, 2011

IBM

The State of Marketing 2011 - Unica's Annual Survey of Marketers

Marketers see the opportunities, yet are less certain about how to seize them. The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations has made Unica's Annual Survey of Marketers a must read.

December 1, 2011

JDA

Sort It Out - Four Critical Strategies for Managing Assortments in Today’s Omni-Channel, Customer-Centric Retail Environment

Poorly planned assortments lead to disenchanted customers. In this informative whitepaper from JDA, learn about four strategies for driving success through managing assortments in an omni-channel, customer-centric environment.

November 7, 2011

SymphonyIRI

Private Label: Brand Positioning in the New World Order

Although still at nearly 23 percent, private label share of CPG unit sales declined during the past year for the first time since the beginning of the economic downturn. Clues to this phenomenon can be seen in recent study results from SymphonyIRI showing erosion in price differentials between store brands and national brands in some departments.

October 26, 2011

MarketingLab

Retailer-Activated Shopper Marketing Program Survey 2011

Retail marketers face unique challenges in creating and executing shopper marketing programs. Compiled from the responses of marketers representing 33 retailers covering all channels, MarketingLab's retailer survey sheds light on their collective challenges and offers best practices to achieve a greater success rate.

September 21, 2011

Precima

Seeing the Future: Shopper-centric insights pinpoint the true sources of potential sales growth

When a department store chain determined that its 3 percent growth rate was unsustainable because it was buoyed by its most mature consumers, the quest was on to uncover and target its highest-potential shopper segments.

September 12, 2011

Junction Solutions

Are you ready for the cross-channel consumer?

This study from Retail TouchPoints, sponsored by Junction Solutions, gives insights into what truly drives spending behavior and customer loyalty for the cross-channel shopper.

August 2, 2011

IBM

Business Analytics in Retail for Dummies

This book offers principles and tools you can use to discover how your customers behave -- and how to put that knowledge into action to drive more sales.

July 11, 2011

Alert Technologies

The Fitting Room as a Sales Driver

How can this 700+ store specialty fashion retailer drive further efficiencies in labor while enhancing customer service? Recognizing the value of fitting rooms as a sales vehicle, Fashion Bug worked with Alert Technologies to devise a six-store test.

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RetailWire Sponsor Whitepapers