May 3, 2016
With access to a wealth of information through their mobile devices, shoppers often enter the store with more knowledge than associates. It doesn't have to be this way! You can motivate store associates to become brand ambassadors by arming them with the right technology solutions.
April 25, 2016
Download this report from IRI to learn how these brands helped their categories find growth in a low-growth marketplace and, in some instances, paved entry into completely new market segments.
April 4, 2016
Do you have the tools to keep up with the new standard for retail execution? This complimentary white paper covers four tips to get better retail execution insights from the field.
March 18, 2016
It’s time to transform how you use data, technology, and content to deliver more meaningful customer experiences at every touch point. Learn from 20 progressive CMOs and senior digital marketing executives about building more effective Modern Marketing teams.
March 18, 2016
Orchestrating marketing messages that are relevant to preferences and behavior is key, and getting email delivered to the inbox is critical to this process. See this guide for email deliverability best practices, the ISP landscape, international regulations, and deliverability strategies.
March 14, 2016
Marketers are sold on social, according to a new survey conducted by Social Media Today, but they are apparently still getting their feet wet when it comes to mobile marketing.
March 4, 2016
If you have your finger on the pulse of your competition via real-time data management, you can improve your practices and sweep their sales — and you can do it at a major savings.
March 3, 2016
Learn about HeadCount's exhaustive store traffic and conversion study in which they used A/B methodology to gauge the financial benefits of combining data-driven coaching with simplified reporting.
March 2, 2016
IRI took a hard look at the peaks and valleys of CPG activity in 2015 and used these learnings to make a new plan for the coming year.
February 22, 2016
Consumer brands and retailers are seeing the effectiveness of deep discounts and other promotional efforts ebb away. Increasingly, top companies are turning to analytics to get their pricing right, and yet many are hampered by the lack of quality data and the inability to apply that data to the proper market context. Download this new paper from WNS to learn how companies can build strong pricing capabilities.
February 11, 2016
Smart pricing strategies can catapult new brands and retailers to quick success, but failure to project the right price image can seriously undermine the prospects of businesses. View this m•Paper for a clearer understanding of building a data-driven pricing strategy.
February 9, 2016
What do Birchbox, Bonobos and Warby Parker have in common? All three of these brands started as online pureplays, and have since expanded into brick-and-mortar. Read this short guide to learn why offline sales are more important than ever!
February 5, 2016
The convergence of digital and physical retail is a hot topic, with repercussions echoing across the retail industry. How do customers feel about it? Consumer expectation levels for customer service are set higher than ever. Read the new State of Retail 2016 report to see what consumers said.
February 2, 2016
The world is awash in data – and the volume is growing exponentially. Time strapped online merchandisers, marketers, and product managers are overwhelmed by the sheer volume and number of data sources required to effectively and efficiently run their business. Can your commerce data talk to you like a trusted business advisor?
February 1, 2016
Every Store Perfect
In today's ultra-competitive, omnichannel world, hands-on field merchandising is more critical than ever. And yet, manufacturer teams are faced with a limited budget for field service. Get this eBook to learn how you can attain a higher level of productivity and reach more doors.
December 17, 2015
How do you survive and thrive in the new digital world of retail? Download this forward-thinking guide to "re-imagining" your retail future. See recommendations for running your enterprise "simply," by innovating with the right applications, networks and platform.
December 16, 2015
Read "5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success" to explore five pressing omnichannel challenges impeding retailers from creating seamless brand experiences that encourage loyalty.
December 14, 2015
Retailers are increasingly viewing dynamic pricing as a major opportunity to contribute to business strategy. How dynamic is your pricing? Read this whitepaper to learn how retailers are reinventing their pricing strategies with dynamic processes and tools.
December 14, 2015
Over 90 million attack attempts by cybercriminals were detected and stopped by the ThreatMetrix Digital Identity Network in the third quarter of 2015, a quarterly increase of over 20%. A large share of that was targeted at online retailers. In a true "digital-first" landscape, retailers must evolve to cater to the demands of their digital customers while deploying effective solutions to stay ahead of fraudsters.
December 7, 2015
To return to a purposeful growth track, IRI believes CPG marketers must rebuild their strategies, beginning with the creation of a comprehensive pricing structure that cuts across the brand portfolio. Read this important new report from IRI to learn what is causing yearly erosion in CPG growth and how to counter these trends with an effective "Price Pack Architecture."
December 7, 2015
Social media provides a means towards an a evocative, mutually beneficial dialogue rooted in the most precious (and scary) marketing asset: Customer opinion. Direct that dialogue in a positive way and your message will resound forever. See this Modern Marketing Essentials Guide for details on 5 Pillars of Social Marketing.
December 1, 2015
In a recent survey of 1,029 consumers asking in-depth questions regarding shopping behaviors, respondents revealed that they want prompt, knowledgeable help during the path to purchase. To read more statistics around the Path To Purchase in retail, download the full paper.
November 18, 2015
It's safe to say that most retail organizations today are struggling under the pressure to create seamless omni-channel experiences. The good news is that easy-to-use, cloud-based solutions are available, and they're revolutionizing omni-channel operations. Read this new problem solving guide for answers.
November 17, 2015
Justin's®, a nut butter and peanut butter cup manufacturer, has armed their field activation team with smartphones and tablets to grow sales. This short case study will show you how they are harnessing the power of mobile data collection.
November 16, 2015
The results of Microsoft's recent survey paints a picture of retail execs who face huge pressure to transform their businesses to thrive in a global marketplace characterized by disruptive technology and fierce competition for consumer dollars. Read this report to learn about differentiating the shopping experience through the meaningful use of technology.
November 11, 2015
In the very near future, customers may not ask retailers why they are gathering information about them, but instead ask why they are not. Read this whitepaper to learn how shopper insights analysis has become a foundational capability, essential to retailer success.
November 9, 2015
85% of consumers go into the store to “touch and feel things” and 71% prefer to shop in Amazon’s physical store versus Amazon.com. These statistics indicate that retail is seeing a paradigm shift in consumer behavior. Consumers are doing their shopping or discovery online, then going into the store for final purchase decisions.
November 5, 2015
Download this whitepaper to see why the time is right for companies to pull together all their customer touchpoints and related data into a unified platform.
October 21, 2015
TimeTrade recently conducted a survey of 1,029 consumers, which asked in-depth questions regarding their perceptions and behaviors around retail shopping. The survey reveals that the in-store experience is more relevant than ever as consumers go to the physical store to help validate their final purchasing decisions. See this report to learn more.
October 20, 2015
Digital technologies, social networks, advanced analytics and more have combined to create an omnichannel environment that has completely transformed both the shopping experience and customer expectations. See this executive report for critical recommendations that can enable retailers to position themselves to effectively respond to the latest omnichannel challenges.
October 7, 2015
Within four months of launching its Beauty Circle loyalty rewards program, The FaceShop secured 50,000 loyalty members across 30 store locations. See how these major industry benchmarks were reached so quickly.
September 24, 2015
The 20 examples curated in LookBook 2015 reflect a movement beyond best practices, indicating a maturation of digital creative into a strategic, conceptual effort—a testament to the evolution of the industry. See LookBook 2015 and be inspired to never stop challenging the status quo.
September 22, 2015
This burgeoning craft brewer is using smartphones and tablets to grow their brand, meet customer needs and more. This short case study will show you how they have harnessed the power of retail data collection.
September 21, 2015
Treat job candidates like customers ... and make them fans. See this whitepaper authored by HR guru, Anthony Fogel, to learn how.
August 28, 2015
To be competitive and meet the expectations of today’s consumer, you have to provide your customers with a superior brand experience across all channels. See this virtual tour from IBM for a detailed overview of its powerful digital commerce platform to help you personalize customer engagement and execute fulfillment seamlessly across channels.
August 25, 2015
Retailers have made great strides in their pricing sophistication, gaining insights into how customers respond to price changes. But these changes have also shifted control of pricing further away from manufacturers, resulting in negative consequences. Read this new report from IRI to learn how manufacturers can work to regain their footing with their retail partners and rebuild their credibility as a valued pricing adviser.
July 20, 2015
This quick guide will show you how to optimize selling potential for every retail square foot, use real-time info and photos to get a snapshot of each location, quickly adjust planogram strategies to improve sales, and get strong data to pinpoint planogram deviations.
June 26, 2015
Companies now have the ability and the tools to hand over the megaphone to employees, but they must be thoughtful in how they engage their workforce. Download this ebook, to learn how Target and Gap successfully launched employee advocacy programs.
June 25, 2015
Did you know that a single customer could have 10 or more IDs stemming from emails, social handles, or device IDs? That's why so many marketers have trouble achieving a unified customer view. Read this whitepaper to learn how companies are using identity mapping as a critical component in delivering true cross-channel marketing experiences.
June 2, 2015
The explosion of digital channels has created a fragmented customer experience. At the root of the problem — disconnected technology, data and processes. Read this whitepaper to learn how marketers are employing open platform, cloud solutions to deliver personalized customer experiences — consistently, across channels.
May 22, 2015
TimeTrade's in-depth survey of 1,029 consumers reveals that the physical retail store is still relevant. More than ever, customers are looking to the in-store experience to help them validate their final purchasing decisions. Read this report for new insights on shoppers' evolving relationships with physical vs. online stores.
May 18, 2015
Follow a few quick steps to transition your team from making passive, stagnant motions to proactive, decisive actions. In this short guide, you will get the tools to improve your team today!
May 14, 2015
Yes, the digital revolution is real, but shoppers continue to visit stores for the same reasons they always have. The difference now is that they want to be assured the products they have researched online will be there — or will be available quickly. See this must-read report to learn how retailers can seamlessly blend digital and physical brand experiences.
May 5, 2015
Though consumers tend to rely on a limited number of products as their "go to" pantry solutions, they remain open to new products that make lives better. But successful innovation is a daunting challenge. See this NEW PRODUCT PACESETTERS report for an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
April 21, 2015
60% percent of retailers lack the data to successfully personalize campaigns, yet 90% of customers say personalization affects their purchases. See this whitepaper for ways to increase long-term loyalty by delivering a highly personalized experience for every customer.
April 21, 2015
Today, consumers care more about food than ever before, and they’re taking this passion online to share. But the explosion of food culture still hasn’t translated to ecommerce. In this white paper, we outline three key trends that are currently transforming the online food and beverage landscape.
April 6, 2015
Research shows that customers are three times more likely to engage with a brand that they believe understands their needs than with a brand they feel doesn't know them. As such, digital marketers must reorient their programs and organizations to focus on each and every customer interaction instead of just optimizing campaigns.
April 1, 2015
Shoppers are giving us a gift by walking into our physical locations. They are offering us the opportunity to engage their hearts, not just their heads. Download this paper to explore how to use the in-store experience to deepen your brand's emotional connection with shoppers.
March 31, 2015
The last year saw an increasing number of consumers opt into a variety of loyalty programs. And Bond Brand Loyalty's latest study shows consumers overwhelmingly agree that loyalty programs are worth the effort.
March 19, 2015
The 2014 holiday season saw some landmark developments in the influence of mobile and the continuing growth of eCommerce sales. Download this data-filled report to find out which strategies drove the most online sales for retailers during the holiday season, and learn what you can do to take advantage of these trends.
March 16, 2015
Competition is fierce at retail, with competitive products often facing-off side-by-side. While brands leverage numerous forms of consumer testing, first-hand accounts from the field are absolutely crucial for gaining ground. Check out this short guide to learn the retail secrets necessary to beat the competition.
March 12, 2015
Mobile shoppers created record-breaking results for retailers and other businesses over the holiday season as consumers increasingly used smartphones and tablets to browse and buy. What were the biggest surprises, and what's on the horizon for 2015? Download this report for 2014 for the findings.
March 2, 2015
The path to purchase is no longer linear and customers are probably better informed and more savvy than they have ever been. So what do shoppers want and how can retailers give them compelling reasons that make them want to engage, spend more and become loyal advocates? Read this report to learn about the five key considerations for driving engagement and sales.
March 2, 2015
Responsive design now seems like an obvious choice for taking advantage of the growing opportunities of mobile shopping. But the potential risks, costs and pitfalls are causing merchants to tread very carefully. Download this eBook to understand what merchants should consider when choosing to go responsive.
February 26, 2015
30 seconds or less — it's the average length of time consumers engage with an online marketing message. Read this report for a statistical profile of today's distracted consumer, plus actionable tips for effectively communicating with and converting this valuable customer segment.
February 23, 2015
The very best way to understand which improvements have the biggest impact on customer satisfaction, sales and long-term loyalty is to ask consumers. So TimeTrade did. Read this report to see TimeTrade's findings, along with three recommendations for focusing on delivering what consumers really want, while keeping costs and operations in check.
January 22, 2015
Retailers operating loyalty programs anchored mostly in discounts and rebates risk engendering loyalty to the program and not to the brand. Read this white paper for a look at alternative methods that instead build customer loyalty to the brand and maximize customer value.
January 22, 2015
While the value of the mobile commerce revenue stream grows for retailers, mobile's greater significance may be as the nexus of the omnichannel shopping experience. Read this whitepaper to learn about brands' shifting mobile priorities, mobile transaction security, and mitigating shopping cart abandonment.
January 20, 2015
While retail leaders currently focus on the use of mobile devices for consumer acquisition and engagement, these companies are overlooking a huge opportunity — empowering field employees with mobile technology to collect valuable data. Download your copy now to find out how...
January 20, 2015
While virtually all companies are now actively pursuing consistent cross-channel experiences, many are greatly inhibited by the lack of a unified view of the customer. This e-book takes retailers and manufacturers through a five-part process with real-world examples that can help deliver long-term loyalty and profits.
January 15, 2015
In this whitepaper, Jumio examines the issues hampering mobile sales, what conveniences mobile shoppers are looking for, and offers advice on how retailers can provide consumers with a seamless, checkout experience that works consistently across devices and mobile platforms.
January 5, 2015
When consumers have seemingly endless options at their fingertips, competing on price or even quality is a losing proposition for today's retailers. Winning this moment's purchase is hard enough. Getting that same customer to keep coming back is the ultimate struggle. See FOUR TIPS for delivering an experience that inspires repeat visits.
December 10, 2014
There's a real art to creating a banner ad that evokes the desired response. Download this overview and see results of a before/after consumer correlation study that shows striking improvements in shopper receptivity once SellCheck's recommended changes are implemented.
December 5, 2014
New research suggests that delivering targeted push notifications to customers’ mobile devices helps companies drive even better results in mobile customer engagement. See this report on the “whats” and “whys” to unlock superior results .
December 1, 2014
While consumers still prefer to go to physical stores to make their purchases, the majority are no longer interested in "shopping" in the traditional sense. In this whitepaper from TimeTrade, you'll get tactical advice about "embracing showrooming"; learn about transformations taking place; and other strategies for winning over hard-to-please consumers with unbeatable, personalized service.
November 21, 2014
Referral marketing is an important new channel for customer acquisition that leverages both online and offline touchpoints to motivate customers to share. In this year's Look Book, online marketing leader Extole features some of the best-performing and best-designed referral programs for retailers they've seen.
November 20, 2014
As time-stressed marketers work to get the most out of their digital marketing programs, it’s important to step back from time-to-time to evaluate how the efforts are working. See this guide for advice on key questions, worksheets and related tools to help you get the most out of your evaluation.
November 13, 2014
Big data might be a hyped-up buzzword, but there’s no denying that the companies that are collecting data are light years ahead of those that aren’t. However, massive amounts of data doesn’t necessarily equate to smarter business decisions.
November 12, 2014
Many marketing, commerce and service professionals are struggling to understand customer behavior and anticipate their needs. Get this ebook for an inside look at how leading companies use customer insights to deliver a personalized, real-time brand experience that engages customers across channels, increases conversion and drives revenue.
November 11, 2014
Nowadays, everyone has Big Data. But not everyone is using it wisely, especially when it comes to influencing customer behaviors. This new article outlines a handful of sweet tips to help retailers leverage data into insights to drive stronger customer loyalty and increase profitability.
November 7, 2014
Consumers have driven an irreversible change in the buying experience — and now retailers are responding in turn, reinventing what stores should be and getting more insights than ever about their customers. This report from TimeTrade highlights five areas that retailers can address to enhance customer experiences and strengthen loyalty.
October 24, 2014
Consumers are walking into retail stores expecting to get fast, smart guidance while they shop. And yet, they fail to get the answers they need, according to a new survey by TimeTrade. In this new report, learn what it takes to win over frustrated shoppers, and the impact quickly accessible, knowledgeable personnel can have on retail performance.
October 9, 2014
The CPG industry is fast approaching a digital tipping point. To help companies determine where their best opportunities to "create the future" lie, GMA asked The Boston Consulting Group, Google, and IRI to pool their expertise and undertake an analysis.
September 26, 2014
SellCheck effectively does for shopper marketing what spell check does for writing — improves clarity and effectiveness of communication through objective evaluation.
September 23, 2014
To fill in the broad blank areas in the omnichannel shopper portrait, retailers essentially need physical store equivalents of the metrics that make ecommerce “click”:
September 19, 2014
An innovative service significantly increases share of sales and profits for national and regional marketing programs — typically with no incremental spending.
August 25, 2014
The next wave of growth in digital commerce is being fueled by savvy, mobile consumers, yet an alarmingly high two thirds of mobile visitors abandon the checkout process with items still left in their baskets. See this whitepaper for expert perspective on the abandonment challenge plus five tactics to apply to your mobile site or app to reduce abandonment.
August 19, 2014
It has been estimated that 75% of consumers who abandon their online shopping carts had intended to purchase. Clearly, retailers are failing to satisfy their customers and losing, as a whole, billions of dollars in the process. See how retailers ranked in terms of seizing opportunities to turn abandoned intentions into actual purchases.
August 12, 2014
What is still unclear for most retailers and brands is a solid understanding of when, where, how and why the shopper purchase cycle is influenced by e-commerce activity. In this new report, see the results of a survey of 1,000 primary household shoppers examining their interactions with the e-commerce space — from the time of purchase intent, to the purchase itself, and every stage in between.
August 11, 2014
With the continuing proliferation of retailer apps, today's consumers are more likely than ever to use their mobile devices to make a purchase. But the path to building a successful app is fraught with obstacles and the growing pains of transacting over mobile devices are evident for all to see. This Jumio whitepaper examines why mobile commerce is underperforming against its full potential.
August 7, 2014
Premium brands have grown exponentially in the past few years, but for CPG brands, protecting and growing share requires a clear and granular understanding of how each unique demographic segment defines and shops for these products. In this latest Point of View report from IRI, learn the most important factors contributing to the consumer value perception of "premium" and more.
July 30, 2014
When it comes to the art of POS promotion, there's too much at stake to just "go with your gut." SellCheck is a fast, proven solution that applies objective, scientific evaluation to the art of in-store communication. Download this overview and see before/after consumer correlation studies that show striking improvements in shopper receptivity. And see the EXCLUSIVE TRIAL OFFER!
July 29, 2014
Retail payment system breaches are causing devastating sales losses and negatively affecting long-term customer loyalty. Download this new RetailWire m•Paper for a concise look at how intrusions are occurring and a point-by-point set of recommendations for safeguarding retail POS systems.
July 23, 2014
Today's omnichannel shoppers can choose where, when and how they interact with a brand - and they expect retailers to deliver a relevant, seamless experience between channels.
Download this report to learn the five key strategies of omnichannel success.
July 16, 2014
Clearly, email is becoming the critical communication channel for the holiday season. But improper database management, especially around inactive subscribers, can leave retailers vulnerable to deliverability issues. Download this just-released eBook to see new research on the prevalence of the email channel and deliverability issues.
July 15, 2014
Data can build symbiotic relationships which deliver added value to both consumers and marketers when used correctly. Read this new whitepaper to learn how customer-centric data builds sustainable loyalty and "The Four Futures of Marketing" - the key elements of real relationships.
July 1, 2014
With the continuing growth of Amazon and eBay, retailers of all sizes have recognized the critical importance of performing at their optimum in online marketplaces.
June 17, 2014
To compete in a vast online marketplace, retailers must offer a differentiated experience that establishes a more meaningful connection with the customer. While numerous technologies attempt to provide the answers, a company’s most influential force—advocates—remains underused. The challenge is recruiting and utilizing those advocates, then measuring how those interactions impact the bottom line. This paper explains how some major brands are meeting that challenge.
June 12, 2014
For the best retailers today, the fundamental nature of Shopper Insights remains the same: people understanding people. But for many retailers, a huge gap exists between desire and fulfillment when it comes to leveraging Shopper Insights. In a 2014 online survey underwritten by Alteryx, RetailWire sought a better understanding of the real state of usage and areas of opportunity for Shopper Insights. Download this report for key findings.
June 12, 2014
While retailers are past the point of debate about the need to go omnichannel, the majority see themselves as “behind the curve” when it comes to omnichannel readiness. True omnichannel requires synchronization of buy and sell side activities, but most work so far has been on the marketing side vs. the merchandising side. Read this new m-paper from RetailWire to learn about aligning operations to provide winning cross-channel experiences.
May 9, 2014
While Lindt has had an e-commerce presence since 2002, the master chocolatier sought a more personalized connection with customers and ways to give chocolate lovers greater access to Lindt confections outside of specialty stores and outlets. In this case study, see how Lindt hit its sweet spot with the launch of a new cloud-based web store.
May 7, 2014
With today's competition, running profitable online businesses comes down to providing the kind of consistent, satisfying experiences that win shoppers' hearts. Download this ebook for ten suggestions based on proven eCommerce best practices that are designed to further streamline the shopping process and improve conversions.
May 5, 2014
Companies collectively spend billions of dollars on lead generation campaigns to attract new customers and invest heavily in programs to retain them. This white paper will highlight how ecommerce leaders can deploy brand advocates to emotionally engage customers, build long-term relationships that capture net new revenue, and consistently meet or exceed sales quotas.
May 2, 2014
These informative resources offer guidance and tips on how to increase your performance with Google search, Google ads, and in online shopping comparison sites.
April 21, 2014
With so much competition among online retailers, trying to gain customers based solely on price or convenience may be futile. However, there is another tool online retailers can deploy that will create long-term revenue and growth. And that tool is trust. This eBook explains how best to build and maintain trust with your online customers.
April 17, 2014
If the customer is king, your product data is queen. But far too many retailers treat their product information as an afterthought. The key to a great customer experience and better sales is complete, reliable and attractive product information across every channel. See this ebook to learn how to get product data right and help your customer buy from you.
April 10, 2014
Advocates are your brand's most influential and under-used sales force - an authentic human connection in a self-service world. In the age of Amazon, advocates create differentiated customer experiences and inspire customer loyalty. Read this whitepaper to learn how the next wave of advocacy will deliver what the first wave couldn't: the ability to identify and deploy advocates in a sustained, consistent and measurable way.
April 7, 2014
A new democratic relationship between consumer and retailer is emerging. The retail power dynamic of the past was arguably more predictable and static. To be relevant to today's consumers, retailers still need to be consistently and powerfully seductive, but they also need better, more open communications where quality information is shared between both parties. See the findings of this just-released research.
March 31, 2014
In this demanding omnichannel world, your Order Management System (OMS) is like the coach that runs your team. But the System isn't enough - you'll need a playbook. Get this free resource from ShopVisible to learn five Order Management plays designed to keep you competitive in an omnichannel world.
March 18, 2014
There is a vast difference in eCommerce solutions. And in today's omnichannel world, the choice may be central to the success of your business. In this insightful guide from ShopVisible, you'll see a list of specific, scenario-based questions that help focus you on YOUR business — not on THEIR technology.
March 18, 2014
Rather than battle the trend, leading retailers are turning showrooming to their advantage with a sharper focus on in-store marketing, improving the shopping experience and ultimately converting showroomers into purchasers. Read this new whitepaper for lessons from the showrooming challenge to develop a new set of best practices.
March 5, 2014
Money can't buy love. And yet loyalty marketers bestow points on those who buy in hopes that they will return for more. Loyalty programs that reward customers for behaviors AND attitude — for transactions AND interactions — can build a sustainable competitive advantage. Read this new whitepaper from Aimia to learn the benefits and drawbacks of rewarding customers for behaviors and actions that show genuine engagement and advocacy.
February 14, 2014
Consumers are choosing convenience over channels. That equates into an expectation for personalized, total shopping experiences, whether they begin online, in-store or on the phone. And they want to research, buy, receive and return products on their terms. Read this new whitepaper to learn about six best practices to help deliver the kind of seamless shopping experiences consumers demand.
February 10, 2014
It's clear that multi-channel shoppers are more valuable than single-channel shoppers. Retailers must reevaluate their overall approach and strive to deliver Commerce Anywhere. THIS NEW E-BOOK addresses the challenges of the entire customer journey, from the couch to the checkout and beyond.
February 10, 2014
Significant changes are being seen in how businesses are pricing their products and services in direct response to changes in customer demand and behavior. DOWNLOAD THIS WHITEPAPER for an understanding of the most popular pricing strategies for subscription based companies, and examples of successful applications for each.
January 31, 2014
Four informative assets with "must have" tips and a retailer’s calendar with everything you need to know to make 2014 your most successful year yet.
January 30, 2014
Last year's hullabaloo over showrooming highlighted a pain point for retailers: the notion that e-commerce cannibalizes in-store sales. But, according to a recent Harris Poll, shoppers during the 2013 holiday season were more likely to buy at the store after researching online. Read this new whitepaper to learn how webrooming and showrooming are finally forcing brick-and-mortar retailers to play the e-commerce game to their benefit.
January 27, 2014
Retail promotion execution is hard. It ranks as one of the most complex, labor-intensive operations in our consumer economy and inherently carries high error-rates.
In this whitepaper, you'll learn why "Agile Execution" is the future of retail activation.
January 21, 2014
Aldo, the high-end footwear retailer, had expanded to over 1,400 locations across the U.S. and globally with all the operational challenges that comes from such dramatic growth. Markdowns threatened to erode margins and inventory aged due to buyers holding onto assortments too long. See this brief to learn how Aldo's markdown optimization solution enabled it to meet these challenges.
January 2, 2014
At least 50% of an application's cost across its lifecycle goes to support and maintenance. As a result, Application Support and Maintenance has become a top IT concern because so much of these efforts are non-productive. CLICK to access this WHITEPAPER and VIDEO and learn about a solution to the ASM conundrum.
December 17, 2013
Today's dynamic retail environments demand high-performance printers that do double duty and even triple duty in and around every area of the store, and even off-site. This paper examines the possibility that the days of the single device, single purpose printer may be behind us.
December 16, 2013
Users of Business Intelligence solutions might consider adopting Einstein's "Information is not knowledge" as their motto. Read this whitepaper for a look at the hot trends that are expected to shape BI technology over the next few years.
December 13, 2013
An omnichannel strategy doesn't ask, "Which channel?" Progressive omnichannel retailers let the customer decide, and then they determine how to best accommodate customer preferences. Download this new whitepaper for an insightful perspective on what's entailed in creating a single commerce platform and delivering an omnichannel experience for your customers.
December 11, 2013
What will retailing look like in 2020? This paper, jointly developed by Herb Kleinberger, Adjunct Professor, New York University (NYU) Stern School of Business, and Chris Hendren, Director, Global Retail Solutions, IBM, takes stock of retail history in plotting its future course.
December 10, 2013
Mobile-savvy, always-on, socially-active consumers are transforming shopping by engaging with retailers through new digital channels. Download this white paper to learn more about the "Now and Next of Retail" and how Mindtree solutions help retailers innovate.
November 27, 2013
This recently released global research study finds that retail executives are recognizing the opportunities associated with big data. In this paper, we examine how retail industry respondents view big data - and to what extent they are currently using it to benefit their businesses.
November 22, 2013
In this just-released, 53-page eBook, Dan R. Wilson, channel manager, Intel, presents a collection of his insightful blog posts. Download this eBook now for ideas and motivation in the race to stay ahead of omnichannel tech developments affecting your business.
November 6, 2013
With a name like Scheels All Sports, customers expect to find whatever they need for any sport. But with more than 3 million SKUs across 24 stores in nine states, the need for a new game plan was becoming increasingly evident. Download this Retail Showcase to see how Scheels improved their game.
November 4, 2013
Adoption of new technology and growth of omni-channel retail has changed customer purchase behavior beyond recognition. What do customers expect from their interactions with retailers? What value do customers place on the data given by and collected about them? And how do they want to be recognized and rewarded? DOWNLOAD THE REPORT to find out.
October 16, 2013
While early adoption of new retail technology is having a transformative effect on companies, it often causes great challenges for device and network infrastructure support. As a result, the traditional support model for a retailer's IT infrastructure is poised for change. Learn about a new perspective on proactive, managed IT services.
October 14, 2013
Manufacturers and retailers count heavily on the holiday season, but predictions for 2013 holiday season sales growth have been modest. To maximize this revenue, retailers and manufacturers must work together to understand shopper motivations. Download this whitepaper for five key strategies for greater retailer and manufacturer collaboration.
October 4, 2013
Every customer interaction can make or break her relationship with your brand. In today's economy, recognizing and positively influencing these loyalty moments of truth has become a singular challenge. In this Retail Brief, Aimia identifies the most important loyalty moments of truth and offers guidelines for getting them right.
September 11, 2013
Merchants and consumer goods companies need no longer rely on a slow, labor-intensive process to address the three critical challenges faced in optimizing execution in stores: out-of-stocks, missing or incorrect shelf tags, and poor display execution. See this whitepaper to avoid common pitfalls and find answers to improving retail execution in stores.
September 10, 2013
Consumer price sensitivity and increasing price competitiveness mean it's more critical than ever for retailers to monitor the competition. See this new White Paper from Profitero for an outline of the five key reasons why every retailer needs to track their competitors' prices.
August 22, 2013
Digitally empowered consumers are upending tried and true business assumptions that the retail industry has relied on for years. This exclusive new research conducted by UBM Tech and sponsored by Intel documents how retailers are rethinking their go-to-market plans and modernizing operations.
July 29, 2013
This year's study has been expanded to delve deeper into how mobile and social are shaping the online shopping experience, while exploring what today’s demanding consumers expect from retailers seeking to provide an integrated omnichannel shopping experience.
July 17, 2013
Inspired by The British Museum's, "History of the World in 100 Objects," the authors of this fascinating new resource have set out to define the key objects which overtime have had a profound impact on the development of retail and society.
July 10, 2013
The concept of the always-connected consumer is quickly becoming a reality and retailers are rushing to find ways to meet the ever increasing demands of today's shopper. This whitepaper sets out to uncover the real challenges of omnichannel retailing from the retailer's perspective.
June 11, 2013
Imagine tracking real-time demand for perishable items and automatically adjusting prices and promotions to prevent spoilage. Read this Solution Blueprint to learn how this new merchandising solution can reduce loss and increase operating profit.
May 22, 2013
The complexity of retail supply chains is daunting, especially in big companies that manage deliveries from hundreds, in not thousands, of suppliers. In this premier RetailWire m•Paper, you'll learn about the use of a cyclical, four-step management method known as "PDCA" that serves as a model for the latest technology-enabled vendor performance programs.
May 16, 2013
Behaviors displayed by many of today's shoppers reflect the economy at large. This year's New Product Pacesetters results from IRI bring these seemingly contradictory behaviors to life and demonstrate the power that consumer-centric innovation has in driving revenue growth for CPG marketers.
April 30, 2013
Retailers use loyalty data well to reward shoppers, but they may be missing another huge opportunity. Efforts to increase store layout effectiveness often yield poor results. Best practices focus instead on the mining of customer-specific basket data to reveal behavior by your priority shoppers.
April 22, 2013
CrossView's annual cross-channel study conducted in the first quarter of 2013 showed more movement and investment in mobile than in any other channel year over year. Download this free report to see how leading retailers fared across four channels: online, in-store, mobile and call centers.
April 17, 2013
IBM Smarter Commerce
In many companies, the daunting annual sales planning process is being greatly eased through the use of Trade Promotion Optimization tools. This comprehensive procedure is followed by the redundant task of loading the plan into an internal Trade Promotion Management system for execution, aka the "swivel chair" approach.
April 15, 2013
Planograms tells you where product should be, but how do you know if it's there? Verifying that products on shelves match planograms is laborious and expensive. In this solution blueprint, you'll learn about cutting edge shelf compliance solutions that are harnessing new digital image recognition technology to confirm product placement on store shelves.
April 11, 2013
Other online shopping surveys have focused on purchase or web usability, but this survey bridges that gap with a view of perceptions on customer experience from pre-purchase through post-delivery. This study also provides a clear picture of which shipping and post-purchase services enhance customer experience.
April 8, 2013
Even great loyalty programs need an occasional refresh. While retailers frequently adjust their thriving programs to optimize the investment in their loyalty strategy, careful consideration is required to balance potential costs against delivering a meaningful customer experience. Read this case study to see the strategic recommendations one retailer received.
March 27, 2013
IBM Smarter Commerce
The "Shift-to-Early" approach makes use of lifecycle pricing tools to improve outcomes. Download this paper to read about current challenges and see a realistic set of practices that can significantly reduce forecasting uncertainty, help enable better pricing decisions and improve profitability.
February 26, 2013
This white paper identifies seven key consumer touch point challenges and discusses the steps necessary to overcome them. Learn how retailers are capitalizing on opportunities to influence buying patterns and consumer behavior with social media and mobile.
February 19, 2013
How much is your company focusing on retail audits to support peak performance and sales throughout the year? Are opportunities to optimize your retail execution during holidays going untapped? Read this complimentary guide from Gigwalk to learn how new mobile technologies are changing the way companies approach holiday planning.
January 11, 2013
Find out how NetSuite for Retail can help deliver a superior customer experience across all touchpoints, streamline operations with a unified end-to-end suite, and grow multi-channel sales with a 360-degree view of all customer transactions and interactions across any touchpoint, international market or business model.
January 10, 2013
The good news? Data and technology have made it easier than ever for you to connect with your customers on a more meaningful level. The not-so-good news? Data and technology have also made it easier than ever for your customers to disconnect from you. Read this new eBook from dunnhumby to learn why personalization needs to be part of your long-term commitment to the customer.
December 19, 2012
In this edition of Mobile Marketing get insights on how small businesses can effectively compete with their bigger-spending rivals by taking advantage of the many mobile marketing tools now available. See this issue for important updates on mobile trends and strategies.
December 14, 2012
Demand changes not monthly or weekly but by the day, hour and minute. Retailers must collect and analyze the big data, derive actionable insights, and act on those insights effectively. Read this informative whitepaper to learn how retailers are reimagining what is possible by using in-memory computing to manage and make use of internal and external data.
November 26, 2012
IBM Smarter Commerce
In interviews with CMOs worldwide, four "universal game-changers" surfaced. The most proactive CMOs are responding to these challenges by focusing on customer relationships, not just transactions. In this executive report from IBM, learn the three strategic elements being explored by CMOs.
November 26, 2012
Execs expend a great deal of effort and money trying to improve customer loyalty by measuring and managing metrics like satisfaction and Net Promoter Scores. But having these scores tells you almost nothing about how customers divide their spending among the different brands that they use. See this whitepaper to learn how these metrics correlate poorly with what matters most for understanding customer loyalty: share of wallet.
November 19, 2012
Private label products in the U.S. have hit a proverbial glass ceiling, according to SymphonyIRI. Growth in many top CPG categories is stagnant. But U.S. retailers continue to push the private label agenda with highly focused efforts. Download this FREE report to learn about the latest private label trends — channel-by-channel and category-by-category.
November 13, 2012
IBM Smarter Commerce
The 2011 holiday season was a bonanza for online retailers. In this fifth annual holiday guide, you'll read summary analysis of mobile developments, an assessment of social media's influence on online holiday purchases, plus valuable metrics such as conversion gains, average order value, cart abandonment and more.
November 7, 2012
Accenture, comScore and dunnhumbyUSA collaborated on a groundbreaking study to better understand the link between how consumers use brand websites and their brand purchases in-store.
November 6, 2012
Consumer-to-consumer marketing is on the rise, and 2013 will be the year when it explodes into the mainstream, becoming a must-have retail marketing tactic rather than just the mark of the out-there-brand-innovator. Read this eBook on Consumer-to-Consumer Marketing Success and get the full list of predictions for 2013.
November 5, 2012
True price intelligence provides complete visibility into competitive prices in order to make smarter price decisions to beat the competition. In this eBook from retail price intelligence experts, 360pi, discover 5 price intelligence secrets to increase sales and profit.
October 19, 2012
Brands and retailers typically understand how to kick off a new product, but there is a significant shopper trial opportunity long after the initial launch. See P&G's innovative solution to address this opportunity.
October 1, 2012
IBM Smarter Commerce
In the last year, "showrooming" has made significant inroads into retail industry lexicon while simultaneously being dismissed as overblown. While the results of a recent RetailWire study indicate that consumer use of mobile apps for competitive price searches in-store may not be a major problem, it is certainly symptomatic of broader issues.
September 26, 2012
A loyalty program suffers from 'promotion commotion 'acquisition addiction' and other common problems. The program failed to drive meaningful lift or increased engagement with members after sign-up. See how these common loyalty program issues were successfully addressed.
September 19, 2012
Managing Black Friday crowds safely requires planning for the expected, as well as the unexpected. The good news is that many safety procedures go hand-in-hand with operational enhancements that can boost productivity by as much as 35 percent. See this new e-book to learn essential tips and information.
September 17, 2012
The more you know about your online performance the more capable you are of fine-tuning your overall strategy. Measuring your success on eBay, Amazon and Buy.com will enable you to reinvent your selling experience, transforming you into a better online retailer. Learn four reasons why optimizing your reporting on marketplaces will help you get ahead.
September 12, 2012
As retailers begin to operate 24/7 through a growing number of sales channels, their volume of strategic business information rises exponentially. See this whitepaper to learn how Strategic Information Management is driving winning initiatives in five key areas.
September 11, 2012
Competitive pressures and a slew of current trends — including social and mobile — have greatly intensified the need for effective evaluation of e-commerce products and vendors. See this research brief for Gartner's practical guide to the e-commerce vendor selection process.
August 22, 2012
The scope of seamless end-to-end cross-channel order management is expansive and the capabilities that are possible are deep. See this informative whitepaper from Sterling Commerce to learn how cross-channel order management can have a game-changing effect on both the customer experience and operational efficiency.
August 17, 2012
Today's business climate demands that retailers quickly roll out new capabilities across stores and channels; create new, technology-driven processes in weeks, not years; and drive technology-based innovation throughout the entire company. Is cloud computing the answer?
July 30, 2012
The advent of e-commerce and e-fulfillment on top of the traditional challenges of brick-and-mortar retail has led to a rapidly transformational climate for direct-to-consumer commerce. Learn about using an integrated view of commerce-enabled order management, customer fulfillment, unified inventory, and a balanced supply chain.
June 11, 2012
It's the new reality for both manufacturers and retailers -- intense pressure to reduce costs while increasing revenue and profits. In this world, working smarter is a given for success, leveraging agile Business Intelligence tools that offer real time analytics. That means the ability to quickly and accurately syphon out a few critical insights from the flood of Big Data pouring through the organization.
June 4, 2012
In this industry study, retailers throughout North America were interviewed to gain their perspective on key hot button issues and their outlook over the next three years. See the study to learn what the results revealed.
March 26, 2012
This book offers principles and tools you can use to discover how your customers behave -- and how to put that knowledge into action to drive more sales.
March 9, 2012
Retailers are currently contending with a new host of challenges to maintain market share, but it's critical to act decisively while opportunities are fresh and other competitors are still reeling. For specialty retailers that have weathered the recession, this whitepaper cites the potential benefits of taking swift action.
July 11, 2011
How can this 700+ store specialty fashion retailer drive further efficiencies in labor while enhancing customer service? Recognizing the value of fitting rooms as a sales vehicle, Fashion Bug worked with Alert Technologies to devise a six-store test.