Think you know assortment? Chances are you don't.

Advances in assortment science may surprise you. Five things every retailer should know before your competition surprises you with the answer.

Think you know all you need to know about assortment optimization?  If you're not employing cannibalization and transferable demand, you don't know assortment.  If you're not responding to the needs of your highest value shoppers and creating cluster- or store-specific recommendations, you don’t know assortment.  And if you don't know assortment you may well be surprised by competition that does.

Know assortment. RetailWire has assembled a distinguished panel of experts including Mark Heckman, independent consultant and former VP of Marketing for Randalls and Marsh Supermarkets. Joining Mr. Heckman will be Jean-Emmanuel Biondi of Deloitte and Quentin Smelzer of IBM to discuss the five key enablers for assortment optimization success. Learn how efficient assortment results in carrying the variety consumers truly want, streamlining inventory, reducing out of stocks, improving turns, creating higher loyalty, and driving profitable growth.