Big Data's Big Impact On Retail

According to a study recently released by Edgell Knowledge Network, 80 percent of retailers are aware of Big Data, but only 47 percent are clear about its implications for their business. In this webinar presented by RetailWire, we'll clarify how companies are leveraging big data and analytics to help them better understand their customers and gain business advantage. Farrukh Khan, General Manager Distribution Sector for the IBM Big Data Group will review real world examples that show how refining and understanding big data is providing retailers a competitive edge. He will also look at cutting edge technologies being leveraged by top retailers.

And in a live discussion with RetailWire BrainTrust panelists, we'll explore the implications of using Big Data analytics in the areas of omni-channel marketing, merchandising and retail performance.