Pricing Transparency: Can Retailers Regain Control?

While pricing transparency — and more specifically, the "showrooming" trend — is getting a lot of industry attention, it can be seen as just the latest in a series of challenges to traditional pricing practices that began years ago with the emergence of data analytics.
 
In a recent study conducted by RetailWire.com, retailers, brands and other industry practitioners voiced their concerns about pricing transparency and the loss of control over strategic effectiveness. Participants were asked how pricing transparency affects decision making; what aspects are of most pressing concern; and what role they see price optimization, assortment and marketing playing in remedying the situation.

This interactive RetailWire webinar will feature a snapshot of how respondents saw pricing transparency influencing their competitive positions. And in a discussion featuring members of RetailWire's BrainTrust, we'll hear analysis of the study results and recommendations from various expert viewpoints.