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BUSINESS TIPS

SymphonyIRI Group:
Shopper-Centric Execution
For Non-Foods New Products, Performance is Prized
AT&T:
Mobile Productivity Solutions
Drawing a Mobile Strategy Roadmap
Duracell:
Battery Category
Creating Olympic In-Store Excitement
Nestle Purina:
Winning Pet Care Shopper Loyalty
Six Essential Principles Retailers Don't "Get" About Pet
MarketingLab:
iShopper Marketing Evolution
Acquisition and Retention: Finding the Balance
IBM:
Enterprise Marketing Management
Meaningful Interactive Conversations: Four Essentials
Nature Made:
Vitamin Category
Vitamins: Key Engine of HBC Growth
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