These days, there are so many options. With desktops, laptops, tablets and smartphones, it's important to know what shoppers use most and when. A recent survey points to some interesting answers based on gender, age and region.
If manufacturers want to be seen as trusted partners in developing collaborative pricing strategies, they must first look beyond their own goals and create a "category story" meaningful from the retailer's perspective.
Research indicates that nearly 75 percent of cross-channel consumers experience price and promotion inconsistencies between stores and websites. Learn how Walgreens, in one example, used its app to unify their customers' omnichannel experiences.