To drive bigger basket of center store brands, a national supermarket chain dedicated an end cap to promote 20-minute meal solutions. It was a great idea, but the design fell short until a scientific evaluation pointed the way to greater shopper appeal.
The Internet of Things is changing both the way consumers behave and offers retailers more effective ways to interact with them. It's a strategy that begins with things in your business with which you're already familiar – the Internet of YOUR things.
Until recently, content and commerce existed in separate worlds, creating unreliable customer experiences and frustrating business users. But the rapid rise of the Connected Consumer, enabled by mobile technology, has changed the game forever.
Responding to recent growth trends, CPG marketers are looking to premium products to broaden their consumer audience and increase profit margin. But success, of course, begins with a keen understanding of consumers' perception of "premium."
Bad news/good news: Sure, showrooming is still growing, but stores are learning to turn the practice to their advantage. In one example, see how Best Buy uses "mini-stores" to combat sales going to competitive e-tailers.