IRI's latest food and beverage New Product Pacesetters run the gamut from nutrition-enhanced flavor drops to pop up popcorn bowls. And yet, the common trends within this broad variety of innovation demand the attention of brands and retailers.
Intuitively, we know that the right combination of image, design and messaging makes POS effective in driving sales. But without applying scientific discipline, it's (frankly) guesswork. See how the 4C's formula works in practice.
Business Intelligence for Social Media
A customer who complains about your competitor on Twitter or Facebook is a customer ripe for picking. But how can marketers stay on top of the thousands of online messages and blogs to take advantage of this opportunity?
Continuing in our webisodes series, our BrainTrust panelists consider how mobile-enabled store associates are revitalizing the customer experience and how, for shoppers, mobile has become synonymous with personalization.
Retailers have gone from fearing Comparison Shopping Engines (CSEs) to embracing them as invaluable traffic-draw platforms. Out of necessity, e-tailers large and small are learning to manage the intricacies of CSEs.
When asked about barriers to collaboration, only a third of retailers and manufacturers cite "lack of trust with your partners." Further, addressing the more pressing concerns may build even greater trust.