If manufacturers want to be seen as trusted partners in developing collaborative pricing strategies, they must first look beyond their own goals and create a "category story" meaningful from the retailer's perspective.
There are many reasons why shoppers stray from e-commerce product pages, but leaving a page doesn't necessarily signal a lack of buying interest. Here are ways to turn abandonments into renewed sales opportunities.
From a TCO (total cost of ownership) perspective, there are strong arguments for using SaaS solutions vs. legacy, on-premise technologies, chief among them the imperative in today's market to remain flexible in the pursuit of new digital revenue opportunities.
Research indicates that nearly 75 percent of cross-channel consumers experience price and promotion inconsistencies between stores and websites. Learn how Walgreens, in one example, used its app to unify their customers' omnichannel experiences.