Consumers continue in a conservative mood, but IRI's trend-spotters see opportunities for brands that help consumers live well for less. For consumers, value will be measured in getting longer-lasting results and more "power" out of the products they buy.
Recently released "New Retail Democracy" research paints a picture of an "access anywhere, commerce anywhere" consumer that demands knowledge of what products are on offer, what inventory is available, in what location and at what price point.
Bad news/good news: Sure, showrooming is still growing, but stores are learning to turn the practice to their advantage. In one example, see how Best Buy uses "mini-stores" to combat sales going to competitive e-tailers.
When today's more sophisticated online shoppers abandon a shopping cart, it should not be assumed they're signaling an end to the shopping trip. New research points to options for encouraging shoppers to complete the sale.