For a major Latin American department store chain, advanced promotion, segmenting and localization features are proving to be critical to satisfy its multi-channel customer base. Learn about the customer-centric features it implemented.
While best-of-breed online sellers stay on top of the latest technology, it's the shoppers who are prompting innovation by ratcheting up their demands. See recommendations for giving online shoppers what they crave.
According to IRI, 21 percent of Americans "eat on the run, and just grab something to eat/drink when [they] have a chance." That's a profoundly different purchasing pattern than "planners" and demands of a different approach from CPG marketers.
When today's more sophisticated online shoppers abandon a shopping cart, it should not be assumed they're signaling an end to the shopping trip. New research points to options for encouraging shoppers to complete the sale.
Planogram compliance drives sales — but compliance relies on tight collaboration, both internally and with vendors. When there are disconnects, retailers lose sales, miss opportunities and leave money on the table.
The emergence of digital shopping channels has not made traditional ones obsolete — it has instead necessitated seamless cross-channel experiences in which retailers must respond to the shopper's chosen path-to-purchase.
When asked about barriers to collaboration, only a third of retailers and manufacturers cite "lack of trust with your partners." Further, addressing the more pressing concerns may build even greater trust.