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Marketing for Commerce
These days, there are so many options. With desktops, laptops, tablets and smartphones, it's important to know what shoppers use most and when. A recent survey points to some interesting answers based on gender, age and region.

Shopper-Centric Execution
If manufacturers want to be seen as trusted partners in developing collaborative pricing strategies, they must first look beyond their own goals and create a "category story" meaningful from the retailer's perspective.

Seamless Customer Experiences
Research indicates that nearly 75 percent of cross-channel consumers experience price and promotion inconsistencies between stores and websites. Learn how Walgreens, in one example, used its app to unify their customers' omnichannel experiences.

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