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Business Tip Options

 

Shopper-Centric Execution
Consumers continue in a conservative mood, but IRI's trend-spotters see opportunities for brands that help consumers live well for less. For consumers, value will be measured in getting longer-lasting results and more "power" out of the products they buy.


Delivering On Your Brand Promise
Recently released "New Retail Democracy" research paints a picture of an "access anywhere, commerce anywhere" consumer that demands knowledge of what products are on offer, what inventory is available, in what location and at what price point.


Online Selling Strategies
Mere mention of Amazon Prime sends shivers through even the best online retailers these days. And yet many can leverage the service for their own (quite profitable) benefit. Learn how in this Tip.


In-Store Marketing
Bad news/good news: Sure, showrooming is still growing, but stores are learning to turn the practice to their advantage. In one example, see how Best Buy uses "mini-stores" to combat sales going to competitive e-tailers.


Driving Online Revenue
When today's more sophisticated online shoppers abandon a shopping cart, it should not be assumed they're signaling an end to the shopping trip. New research points to options for encouraging shoppers to complete the sale.


Enriching Customer Relationships
Retailers have made the investment in data collection, but they typically fail to leverage the consumer insights derived from data to build a better bottom line through optimized store layouts.

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