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Business Tips

Business-building knowledge and advice from leading retail industry companies.


Shopper-Centric Execution
New Product Pacesetters: Part 1 - Targeted Innovation
From personal care products for men to foods packed with antioxidants, some of the most successful new CPG introductions address consumer needs at an increasingly granular level. See results of IRI's latest New Product Pacesetters report.

Business Intelligence for Social Media
Monitoring Social Media to Target Your Competition
A customer who complains about your competitor on Twitter or Facebook is a customer ripe for picking. But how can marketers stay on top of the thousands of online messages and blogs to take advantage of this opportunity?

Enriching Customer Relationships
Customizing Store Layout With Basket Data
Retailers have made the investment in data collection, but they typically fail to leverage the consumer insights derived from data to build a better bottom line through optimized store layouts.

Delivering On Your Brand Promise
Thought Leadership Videos: Customer Service and Engagement
Continuing in our webisodes series, our BrainTrust panelists consider how mobile-enabled store associates are revitalizing the customer experience and how, for shoppers, mobile has become synonymous with personalization.

Online Channel Strategies
How Retailers Take Control of Their Comparison Shopping Site Results
Retailers have gone from fearing Comparison Shopping Engines (CSEs) to embracing them as invaluable traffic-draw platforms. Out of necessity, e-tailers large and small are learning to manage the intricacies of CSEs.

Effective Promotional POS
A New Common Language for Evaluating Shopper Communication
For marketers and retailers, agreeing on effective promotional POS has been like reaching consensus at the Tower of Babel, but MarketingLab's 4C's system is quickly being adopted as a common language.

Revolutionary Decisions
In Promotion Collaboration, Trust Isn't the Big Problem
When asked about barriers to collaboration, only a third of retailers and manufacturers cite "lack of trust with your partners." Further, addressing the more pressing concerns may build even greater trust.
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[Image of: Marketwired banner - A business tip from Marketwired - Monitoring Social Media to Target Your Competition - and download the whitepaper How to Generate Leads through the Social Web]
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