Many CPG marketers could substantially benefit by replacing their old-school tactics with a more comprehensive approach to promotion planning. When well orchestrated, brands can see higher lift, stronger loyalty, and top-line growth of 1-to-2 percent.
These days, there are so many options. With desktops, laptops, tablets and smartphones, it's important to know what shoppers use most and when. A recent survey points to some interesting answers based on gender, age and region.
Research indicates that nearly 75 percent of cross-channel consumers experience price and promotion inconsistencies between stores and websites. Learn how Walgreens, in one example, used its app to unify their customers' omnichannel experiences.