Research indicates that nearly 75 percent of cross-channel consumers experience price and promotion inconsistencies between stores and websites. Learn how Walgreens, in one example, used its app to unify their customers' omnichannel experiences.
There are many reasons why shoppers stray from e-commerce product pages, but leaving a page doesn't necessarily signal a lack of buying interest. Here are ways to turn abandonments into renewed sales opportunities.
Bringing successfully innovated products to market is difficult. Launching a product that drives true, ideally sustainable, growth is downright daunting. But when they are successful, these products provide a detailed roadmap of the path to growth, demonstrating the value of adhering to a disciplined and well-rounded approach to innovation.
Marketers have come to know and rely on SellCheck's objective methodology for evaluating in-store POS messaging but many may not be aware that the process can inform decisions about digital media ads in the same way.
While today's customers see retailers as omnichannel providers, retailers lack the unified view of customers needed to provide satisfying experiences. For this and other important reasons, retailers are turning to single, cloud-based commerce platforms.
From a TCO (total cost of ownership) perspective, there are strong arguments for using SaaS solutions vs. legacy, on-premise technologies, chief among them the imperative in today's market to remain flexible in the pursuit of new digital revenue opportunities.