With the price gap between private label and comparable national brands diminishing, the perceived value of an item relative to its price point becomes critical — and can differ substantially from shopper to shopper.
Today's retail systems must accommodate consumer journeys — from online to mobile to store — that traverse the silos of traditional retail business processes. Learn about four common initiatives driving the evolution "commerce anywhere" retailing.
Bad news/good news: Sure, showrooming is still growing, but stores are learning to turn the practice to their advantage. In one example, see how Best Buy uses "mini-stores" to combat sales going to competitive e-tailers.
Social is changing the way consumers engage with brands and share their brand passions with friends. For marketers, social can add a viral dynamic to maximize campaign reach and turn conversations into sales.
After the holidays, retailers often find themselves weighed down with excess stock. Here are three) ways they can take advantage of online channels and offers to clear inventory ... and maybe extend their brand in the process.
When today's more sophisticated online shoppers abandon a shopping cart, it should not be assumed they're signaling an end to the shopping trip. New research points to options for encouraging shoppers to complete the sale.