Beacons and geo-fencing make it easier to reach consumers where they live these days — on their mobiles. Bronto's marketing specialists comment on how location-based messaging is helping to redefine shopping experiences.
Marketers have come to know and rely on SellCheck's objective methodology for evaluating in-store POS messaging but many may not be aware that the process can inform decisions about digital media ads in the same way.
While today's customers see retailers as omnichannel providers, retailers lack the unified view of customers needed to provide satisfying experiences. For this and other important reasons, retailers are turning to single, cloud-based commerce platforms.
CPG companies are struggling with how to integrate new digital capabilities into their organizations, and given the investments being made, the right approach can be critical. See the strategies, strengths and weaknesses involved in four approaches.
From a TCO (total cost of ownership) perspective, there are strong arguments for using SaaS solutions vs. legacy, on-premise technologies, chief among them the imperative in today's market to remain flexible in the pursuit of new digital revenue opportunities.
Web style retail store analytics offer powerful benefits for in-store operations, yet retailers face obstacles to successfully implementing the necessary tools and leveraging the data collected. See key recommendations from a recent Forrester study.