While big box and major online retailers race to offer the fastest, cheapest delivery options, "drop ship" has the potential to put smaller retailers on equal footing with the ability to offer customers whatever they want, whenever they want it.
Consumer demand for new products continues, and yet CPG marketers are being more selective and deliberate in their approach to the opportunity. See this tip for an overview of how today’s CPG brand innovation trends are shifting.
Beacons and geo-fencing make it easier to reach consumers where they live these days — on their mobiles. Bronto's marketing specialists comment on how location-based messaging is helping to redefine shopping experiences.
Marketers have come to know and rely on SellCheck's objective methodology for evaluating in-store POS messaging but many may not be aware that the process can inform decisions about digital media ads in the same way.
While today's customers see retailers as omnichannel providers, retailers lack the unified view of customers needed to provide satisfying experiences. For this and other important reasons, retailers are turning to single, cloud-based commerce platforms.
From a TCO (total cost of ownership) perspective, there are strong arguments for using SaaS solutions vs. legacy, on-premise technologies, chief among them the imperative in today's market to remain flexible in the pursuit of new digital revenue opportunities.
Web style retail store analytics offer powerful benefits for in-store operations, yet retailers face obstacles to successfully implementing the necessary tools and leveraging the data collected. See key recommendations from a recent Forrester study.