CPG dollar sales in the U.S. are languishing in the doldrums, generating a mere 1.5 percent growth in 2013. Greater movement of CPG via digital channels offers a fresh breeze of hope, but mastery over brick-and-mortar sales does not easily translate online.
Web style retail store analytics offer powerful benefits for in-store operations, yet retailers face obstacles to successfully implementing the necessary tools and leveraging the data collected. See key recommendations from a recent Forrester study.
The objective of the international cereal brand: promote improved taste to connect with its target Boomer base. But while the pallet display commanded attention, the new message was being lost. See results before and after SellCheck analytics were applied.
Among all modes of digital marketing available, email remains the most popular method of direct communication between brands and customers, creating huge opportunities for improving loyalty through engaging conversations.
Until recently, content and commerce existed in separate worlds, creating unreliable customer experiences and frustrating business users. But the rapid rise of the Connected Consumer, enabled by mobile technology, has changed the game forever.
Bad news/good news: Sure, showrooming is still growing, but stores are learning to turn the practice to their advantage. In one example, see how Best Buy uses "mini-stores" to combat sales going to competitive e-tailers.