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Business-building knowledge and advice from leading retail industry companies.


Shopper-Centric Execution
New Product Pacesetters: Part 2 - Food and Beverage Benefits
IRI's latest food and beverage New Product Pacesetters run the gamut from nutrition-enhanced flavor drops to pop up popcorn bowls. And yet, the common trends within this broad variety of innovation demand the attention of brands and retailers.

Effective Promotional POS
Case Study: POS Design Optimization Yields 100 Percent Boost
Intuitively, we know that the right combination of image, design and messaging makes POS effective in driving sales. But without applying scientific discipline, it's (frankly) guesswork. See how the 4C's formula works in practice.

Business Intelligence for Social Media
Monitoring Social Media to Target Your Competition
A customer who complains about your competitor on Twitter or Facebook is a customer ripe for picking. But how can marketers stay on top of the thousands of online messages and blogs to take advantage of this opportunity?

Enriching Customer Relationships
Customizing Store Layout With Basket Data
Retailers have made the investment in data collection, but they typically fail to leverage the consumer insights derived from data to build a better bottom line through optimized store layouts.

Delivering On Your Brand Promise
Thought Leadership Videos: Customer Service and Engagement
Continuing in our webisodes series, our BrainTrust panelists consider how mobile-enabled store associates are revitalizing the customer experience and how, for shoppers, mobile has become synonymous with personalization.

Online Channel Strategies
How Retailers Take Control of Their Comparison Shopping Site Results
Retailers have gone from fearing Comparison Shopping Engines (CSEs) to embracing them as invaluable traffic-draw platforms. Out of necessity, e-tailers large and small are learning to manage the intricacies of CSEs.

Revolutionary Decisions
In Promotion Collaboration, Trust Isn't the Big Problem
When asked about barriers to collaboration, only a third of retailers and manufacturers cite "lack of trust with your partners." Further, addressing the more pressing concerns may build even greater trust.
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[Image of: SellCheck banner - Business Tip from SellCheck - How to Evaluate the Effectiveness of Promotional POS - SellCheck: The 4C's of Effective Promotional POS DOWNLOAD NOW... Download]
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