Standard banner ads simply
can't communicate the depth of knowledge our sponsors
have to share. It's about using information for engagement...
and helping sponsors build familiarity, appreciation
and loyalty with our audience. In short... it's about
RESULTS.
RetailWire is a unique online community of
influencial retail industry execs who want to hear
what the smartest minds in the business have to say
about current topics on a 
daily
basis. With our editorial at such a highly engaging
level, we realized that standard, two-dimensional
banner-based advertising simply wouldn't cut it.
Our sponsors need a way to get actionable, custom-targeted
information to existing customers and new prospects.
So we've developed the most interactive, instructive
and effective promotional vehicle in the business.
BUSINESS TIPS
Our system is centered around quick-reading Business
Tips which serve to educate our highly-responsive
audience on our sponsors' products and services, while
highlighting the sponsors' expertise in their respective
fields. Business Tips are presented in regular monthly
or semi-monthly installments, typically covering best
practices and advice on better business management.
Sponsors get immediate leads and feedback from online response forms, along with detailed traffic and demographic reports each month. Business Tip
readers get value... while sponsors get their in-depth message out, framed within the widely respected RetailWire format. [>>
Click to see Business Tips]
The bottom line? A results-driven system that
provides tangible benefits that you can gauge on a
monthly basis. 
At
RetailWire, the following things happen with every
sponsored campaign:
1. We measure the results.
Not sample, or survey...measure. We can tell
you exactly how many in your target audience saw
your banner, and clicked on it to view your Tip.
We even provide demographics of those readers.
2.
We provide leads.
These include names, titles, companies, and e-mails
of those execs requesting more information.
For
a more detailed discussion on how sponsoring RetailWire
can benefit your company more specifically, contact:
Al
McClain
203-975-0557
amcclain@retailwire.com
