Revolutionizing the User Experience

Posted: May 15, 2017

How analytics are powering a revolution in customer understanding.

Savvy retailers know they must invest to increase online conversion, and user experience (UX) is at the heart of that process. Great UX can mean the difference between making a sale or failing, between turning a browser into a brand advocate, or not.

This report, in partnership with The Drum, explains how UX can be powered by a new breed of analytics to gain a deeper understanding of how and why customers are interacting with your digital platforms. Discover the ecommerce industry’s dirty little secret, and how to answer questions that have been plaguing ecommerce teams.

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