[ON-DEMAND WEBINAR] A mid-season read on how the online holiday season is doing.Posted: December 7, 2017
How does online performance look so far and what actions should retailers take in response?
Cyber Monday, historically the high point of the all-important holiday shopping season, has declined in importance as Black Friday emerges as a key online holiday and as consumers push their purchasing deeper into the season.
See this on-demand webinar as Slice Intelligence’s Principal Analyst, Ken Cassar, digs deep into Slice’s panel of more than 5 million online shoppers and surface the key trends that have emerged halfway into the season. Ken is joined by Sarah Engel, CMO of DynamicAction, and Julie Bernard, CMO of Verve, to discuss how retailers and brands can make the most of the remainder of the season.
Among the questions addressed:
- Has the holiday season lived up to the high expectations that have been set?
- Which categories and retailers have done particularly well? Which have struggled?
- What are the hottest products this year?
- What can brands and retailers still do to maximize the increasingly long holiday season?