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[ON DEMAND WEBINAR] A single view of the customer

Posted: June 15, 2017
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How to get a clear, holistic view of each customer, no matter how or where they interact.

Special introductory presentation from Wharton Professor Peter Fader!

Retailers today have more information about their customers than ever, and yet many face frustrating problems in putting that data to use — an increased volume of unstructured data, disparate systems, and a siloed view of customers’ needs.

Watch Wharton marketing professor Peter Fader and single view of customer expert Tim Barnes to learn about revolutionary new approaches to “Knowing Your Customer” that make it possible to understand customers as individuals, discern their connections, and engage with each more personally across touchpoints.

See this ON DEMAND WEBINAR to learn how a single view of customers can:

  • Inform real-time, mobile interactions
  • Enable best-next engagement
  • Optimize omni-channel sales

Presenters:
Peter Fader, Professor of Marketing, The Wharton School of the Univ. of Pennsylvania
Tim Barnes, Single View of Customer, Solutions Manager, Pitney Bowes

Moderated by:

Al McClain, CEO, RetailWire

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