In-Store Positioning Systems in RetailPosted: April 25, 2017
The need for satisfying omnichannel experiences is pushing stores to apply principles of online analytics.
The digital age has transformed consumer expectations — shoppers now demand efficient, knowledge-driven, stimulating shopping experiences. In this battle to satisfy shoppers, online retailers currently hold a huge analytical advantage. Without in-store analytics, physical stores are handicapped in their understanding of shopper behavior, leading to misconceptions and missed opportunities.
Read this report from Navigant Research to learn about new technological advancements in indoor positioning systems that are providing retailers with a keener understanding of their shopping environments and uncovering new growth possibilities for physical stores.