Employing a Single Customer ViewPosted: January 23, 2017
To stay competitive, retailers need to understand their customers from a multichannel perspective.
Yet the amount of information is vast and difficult to sort through and make sense of in a meaningful way. Retailers must integrate, cleanse, standardize, validate, enrich and consolidate that information and connect it in a way that provides value to their operation.
Get this whitepaper to learn more about the advantages of having a single customer view:
- Connect siloed data
- Add context to customer profiles
- Uncover timely, actionable insights
- Create powerful customer experiences
- Improve customer loyalty and brand advocacy