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Forrester Brief: Key factors for e-commerce growth

Posted: March 7, 2017
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Forrester projects that by 2020, online retail sales will have multiplied nearly sixfold.

While the upside potential of this projected $591 billion market is great news for e-retailers, it’s sobering to see how much present growth is attributable to Amazon.com — 51 percent of total growth in U.S. online sales last year, according to Forrester.

Read this brief to learn what factors will play into e-commerce growth in the next few years and where retailers and brands should focus their efforts to garner their share.

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