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IRI Report: Build, Drive and Earn E-commerce Growth for Retail Success

Posted: February 5, 2017
Shopping Buying Commerce Customer Happiness Concept

An IRI Times & Trends Report on E-commerce

While online CPG is still in the early stages, it is poised for explosive growth. By 2022, e-commerce will claim an average 10 percent of all CPG sales, and an impressive 18 percent of sales across the non-food sector. CPG companies can seize this growth opportunity, but the industry will need to evolve in order to excel.

Download this report to read how IRI’s Build-Drive-Earn strategy helps position traditional brick-and-mortar manufacturers to grow e-commerce sales by up to 150 percent by building their presence online and earning shopper awareness.

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