IRI Report: Build, Drive and Earn E-commerce Growth for Retail SuccessPosted: February 5, 2017
An IRI Times & Trends Report on E-commerce
While online CPG is still in the early stages, it is poised for explosive growth. By 2022, e-commerce will claim an average 10 percent of all CPG sales, and an impressive 18 percent of sales across the non-food sector. CPG companies can seize this growth opportunity, but the industry will need to evolve in order to excel.
Download this report to read how IRI’s Build-Drive-Earn strategy helps position traditional brick-and-mortar manufacturers to grow e-commerce sales by up to 150 percent by building their presence online and earning shopper awareness.