IRI’s New Product Pacesetters ReportPosted: April 5, 2017
Genuine innovation is escalating, driven by smaller, niche marketers.
IRI has been conducting in-depth analysis of new product success for nearly a quarter of a century and the annual release of its New Product Pacesetters report has become an anticipated event. This year’s report again confirms that innovation plays a critical role in the success of consumer packaged goods companies. Further, recent years have seen a sizable uptick in new products that address increasingly targeted marketing sectors. As a result, more new-market-entry brands are hitting retail shelves, and market composition is shifting.
Download this report for a wealth of data and insights on how personalization — often enabled by new technology — is reshaping the agenda for CPG marketers. You’ll see IRI’s “Top 10 Pacesetters” and “Rising Stars” for food & beverage, non-food and convenience store products and learn the secrets to maximizing new product impact.