Resource

BRP’s 2018 POS/Customer Engagement Survey

Posted: January 30, 2018
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81% of Retailers Plan to Have Unified Commerce within Three Years

The customer journey and associated expectations continue to rapidly evolve – driving a major transformation in retail. Disruption and adaptation are changing the customer engagement model and blurring the lines among retailers, brands and wholesalers. Unified commerce is the key to this retail transformation.

Get BRP’s 2018 POS/Customer Engagement Survey of top North American retailers for insights into retailers’ current priorities and initiatives as digital and physical retail environments converge to facilitate a seamless experience across channels. See the survey results for four key pillars to the customer experience trends driving today’s unified commerce initiatives:

  • Personal – Engaging the customer through personalization and relevance.
  • Mobile – The pervasiveness and ease-of-use of mobile devices offers tremendous opportunities for retailers.
  • Seamless – Customer expectations for a personalized and seamless experience require retailers to follow customers’ journeys across channels.
  • Secure – Today’s retail environment requires security beyond retailers’ current focus.

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