Also from Herb Sorensen, Ph.D....
TNS Global Retail & Shopper Practice
Thinking About Merchandising
Since the late 1970’s Dr. Sorensen’s market research has focused on shoppers at their points-of-purchase. Hence, the continuing interest of his "in-store research company" in shoppers and their relationships to the stores they shop in and the products they buy.
Herb has a Ph.D. in biochemistry from the University of California, a master’s degree in biochemistry and nutrition from Nebraska and undergraduate majors in chemistry and mathematics. He has been an active member of the American Marketing Association and other associations for many years. His papers and presentations have addressed a wide range of topics, most recently his electronic shopper tracking system, PathTracker®.