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Art Williams

Retail Marketing Consultant/Analyst
Independent
 
 
Art enjoyed 39 years of experience in the grocery industry in the DSD sales environment. He worked his way up in the sales side of the wholesale bakery business with Continental Baking Company and performed all the sales roles from entry level DSD sales to Vice President of Trade Development in their corporate office. During this time, Art also was General Manager of several bakeries, but may be most proud of his responsibility for introducing true Category Management to the company.

At Dean Foods, Art was challenged to bring Category Management to the organization and the milk category. As the dairy industry consolidated, Dean Foods became the largest dairy company in the U.S. He was very proactive in developing new tools and services that simplified and streamlined the Category Management process.

Pursuing these careers has caused Art to move a lot and he is currently living in his 14th home, but he feels that this has given him a broader perspective and a better appreciation for local and regional diversities.

He has been active in GMA DSD Committee activities and has supported all their research projects. Art attended Iowa State University in Ames, IA.

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