Also from Richard J. George, Ph.D....
Dr. Richard J. George - Saint Joseph's University
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Dr. Richard J. George is Professor Emeritus of Food Marketing at the Haub School of Business, St. Joseph’s University, where he earned his undergraduate degree in economics. He holds an MBA from Harvard University, and a Ph.D. from Temple University. He has authored or co-authored eleven books including Winning Customer Rules and Winning Marketing Strategy: The Rules. He has also been recognized with several awards for teaching and research excellence, including the prestigious Lindback and Tengelmann Awards. As an entrepreneur he has learned the need to "walk the walk" and not simply "talk the talk." He was one of nineteen professors nationwide named as their favorite undergrad business professor and profiled by Business Week in a feature titled “Class Acts.” In 2014 he was voted by students as the “Top Prof” in the Haub School of Business. He has lived and taught in England at the University of London and in Ireland at the University College Cork.
As an expert on food marketing strategy, brand strategy, business ethics, marketing strategy, customer delight, marketing trends, and servant leadership, he has been quoted by major news organizations and industry publications worldwide. He has spoken on these topics in the Americas, Eastern and Western Europe, and the Pacific Rim. Articles on these topics have appeared in the European Journal of Marketing, Journal of Consumer Marketing, Journal of Food Products Marketing, Journal of Marketing Management, Adweek, Grocery Headquarters, Marketing News, the International Review of Retail Distribution and Consumer Research, the Journal of Negro Education, and the Journal of Business Ethics.
Dr. George has spent his entire professional career in the development of people. Over the course of his career, with his speeches in the U.S. and internationally, he has reached tens of thousands of students and food marketing industry leaders. He is the previous holder of the Gerald E. Peck Fellowship, working on a project for the International Foodservice Distributors Association (IFDA). The objective of the IFDA research project was to enhance collaboration between foodservice manufacturers and distributors. Previously, he held the fellowship sponsored by FMI during which he produced three published research reports focusing on the future of food wholesaling.