Alison Chaltas

Customer-focused throughout her career, Alison's core strength is building brands through creative retail channel solutions. She brings almost 20 years of consumer goods experience, focusing on channel strategy, category management, customer marketing, and organization design.

GfK's Shopper & Retail Strategy team specializes in helping manufacturers and retailers navigate today's complex retail landscape with an artful mix of analytic foundation and big creative ideas that transform the selling power at retail. GfK brings a diverse team of seasoned industry veterans with a passion for creating business building in-store solutions and then rolling up their sleeves to make them happen through:

• Uncommon insights -- Getting beyond the "what" to the "so what" to anticipate shopper needs and marketplace opportunities
• Creative solutions -- Leveraging common ground to build the retailer's and manufacturer's brands
• Winning execution -- Proven activation know-how for turning the right ideas into the right results in the right stores

Alison established her customer marketing expertise with Procter & Gamble, where she spent nine years in customer business development, focused on new channels of distribution and developing category management capability within P&G and across retail channels. As a founder of Interscope, the boutique consultancy laser-focused on building brands through retail, Alison has worked with an extensive variety of manufacturers and retailers on ways to harness the brand-consumer-retailer intersection across food, beverage, OTC and Rx health, beauty, personal care, apparel, technology and general merchandise categories.

Alison's academic credentials include an AB in economics from Harvard, an MBA in marketing and organization behavior from Northwestern's Kellogg School, and advanced coursework in channels management and communication at NYU.