Also from Doug Fleener...
Dynamic Experiences Group, LLC
The Fourth Place
Creating an in-store community experience (PDF)
Doug Fleener is a veteran retailer with over 25 years of hands-on experience with world-class retailers, including Bose Corporation and The Sharper Image. Doug is now president and managing partner of Dynamic Experiences Group, a retail consulting firm dedicated to creating unique retail experiences that allow retailers to stand out from the competition, resulting in higher sales and profits.
In his ten years at Bose, Doug grew the Retail Direct Group from four to 100 stores and was instrumental in developing Bose's unique and engaging retail methods including the interactive Bose Music Theater.
Doug is a consultant, keynote speaker and author. As a consultant, Doug works with retailers of all sizes throughout the country. As a keynote speaker, Doug turns any meeting into an Experience. His audience interactive speaking programs are designed to teach retailers, small and large, how to deliver the kinds of extraordinary shopping experiences that differentiate retailers from their competition. Doug is the author of the book, The Profitable Retailer: 56 Surprisingly Simple and Effective Lessons to Boost Your Sales and Profits. He also publishes two monthly newsletters, The Retail Experience and The Profitable Retailer.
Doug lives in Lexington, Massachusetts with his wife and two young daughters, where in his free time he barbecues while listening to Jimmy Buffet music.