Also from Anne Howe...
An Updated Look at Value
White Paper (PDF)
Anne Howe has over 25 years of marketing experience ranging across diverse busines sectors, including Retail, CPG, Home, Apparel, Appliances and service industries across the U.S. She has been a bold, industry-involved leader in retail and shopper marketing, serving on groups, panels and commissions to further the discipline with a keen eye on enhancing the shopper experience. She is a member of the Path to Purchase Institute and has been a co-chair of its annual Expo event.
Among her many career highlights:
Introduction of storied brands such as Wonderbra, Barely There Intimates, ChampionUnderwear, Levi Signature, Whirlpool Duet and Clorox Green Works into the US retail marketplace.
She can be reached at firstname.lastname@example.org