Brian Numainville

Brian became a Principal of Retail Feedback Group in 2012. Prior to joining RFG, Brian worked at Nash Finch Company, a Fortune 500 food wholesaler and retailer, for 18 years. Most recently he was Sr. Director of Research and Public Relations, as well as Chair of the NFC Foundation.

Brian's research expertise ranges from consumer studies to market analysis and everything in between. At Nash Finch, Brian pioneered the initial implementation of geographic information systems, developed the consumer research program, and launched a customer feedback program in all corporate-owned stores and many independent locations.

At the industry level, Brian has served in multiple thought leadership roles including many years as Chair of the Food Marketing Institute (FMI) Consumer Market Research Committee and as a member of the Program Leadership Board at the University of Minnesota Food Industry Center. He has presented or served as a panelist at FMI and National Grocers Association conventions, as well as numerous other conferences and events.

In addition to research, Brian's skills include a wide range of public relations experience including press release writing, serving as corporate spokesperson and creating cause marketing events.

A recipient of the 40 Under Forty Award from the Minneapolis-St. Paul Business Journal, Brian has also been honored with the Alumni of Notable Achievement Award from the University of Minnesota and the WCCO-AM Good Neighbor Award. Brian earned his M.A. in Communication Studies and his B.A. summa cum laude in Communication Studies from the University of Minnesota. He also holds Professional Researcher Certification (PRC) from the Marketing Research Association.