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Martin Mehalchin leads the Retail & Consumer practice at Lenati, a Seattle-based sales and marketing strategy consulting firm. Martin has spent his career working with executives and managers to help them define their strategies and then translate those strategies into results. He has 15+ years of experience developing strategies and driving innovation for retailers and brands. Sectors that he knows particularly well include consumer electronics, athletic footwear and apparel and food and beverage.
Martin tweets mostly about retail and high-tech under @mehalchin .
Lenati’s Retail and Consumer practice helps merchants and brands understand their consumer, optimize their channel strategy, and deliver distinctive and memorable retail experiences.