Also from Lisa Bradner...
As head of strategy for Geomentum/Shopper Sciences, Lisa Bradner leads the end-to-end strategic development and client management capabilities for the agency's account portfolio. A leading digital strategist and consumer marketing executive, Lisa brings over 20 years of consumer marketing, new product and business development experience to the development of growth strategies for enterprise clients. As President, Lisa is dedicated to helping Geomentum clients leverage and integrate their own data with the latest location based opportunities to connect marketers to their customers at the neighborhood level.
Lisa is a decisive leader with an extensive track record of initiating and executing exemplary marketplace strategies in both corporate and entrepreneurial environments. As an authority on the integration of digital and offline marketing as well as the implementation of the adaptive marketing paradigm in business operations, Lisa has become a highly sought after luminary on both topics.
Lisa joined Geomentum in March 2010 from Forrester Research, the industry's leading marketing and media research consultancy, where she worked both directly and indirectly with CMO's across the U.S., consulting on numerous digital, media mix, and brand metrics projects. Lisa's area of expertise is in helping clients create and deliver compelling brand experiences that drive brand engagement and loyalty in a world of fragmented media and new marketing channels. As Vice President/Principal Analyst, Lisa's research areas of interest centered on brand strategy, loyalty marketing, cohort Web sites, in-store media, and marketing asset management. During her tenure at Forrester, Lisa helped charter, and now sits on, the Procter & Gamble Digital Advisory Board.
Prior to joining Forrester, Lisa spent more than 15 years in consumer marketing dually focused on brand and direct marketing. She has worked for Fortune 500 manufacturers, retailers, and marketers including American Express, Fortune Brands, Sears, and Time. Lisa has developed and launched award-winning new products and categories in the mass, drug, and office products channels. Her career is a testament to her prowess as a leader, successfully directing countless cross-functional teams for brand management, market research, consumer development, and new product introduction initiatives. As a recognized industry leader, she has been widely quoted by notable publishing institutions such as Money Magazine, The New York Times, AdAge, Brandweek, and MediaPost.
A Chicago native, Lisa is a graduate of Yale University and holds an MBA from Northwestern University's Kellogg School of Management. She currently resides in Glencoe, Illinois with her husband, Jim, and two children.