Matt Schmitt

Matt Schmitt founded Reflect in 2001 with the purpose of providing businesses with solutions to power in-store digital media networks. Reflect's software and services enable large, geographically dispersed organizations to share and disperse rich media content over distributed corporate networks. In his role as president, Schmitt leads the company's efforts in its mission to empower consumer-facing companies, positively impacting sales and brand equity through the strategic use of in-store digital media solutions.

Prior to founding Reflect, Schmitt created and managed the emerging technologies group for Yahoo! Inc., where he worked with business units to develop and deploy rich media solutions to Yahoo! properties. Schmitt also managed several groups at broadcast.com, the pioneering webcasting company which had a successful IPO and was subsequently acquired by Yahoo! Inc. in 1999.

Schmitt is also an active member and committee chair of the Digital Screenmedia Association.